Physician’s Odyssey

The betel nut industry in Shonan was devastated.Because the requirements of the Betel Nut Association not only stop advertising products on TV, radio, and Internet new media, but also cancel eye-catching advertisements in supermarkets and newsstands.Although consumers did not respond in a short period of time, after a long time, they will find that the publicity of betel nut disappears. At this moment, coupled with the promotion of betel nut carcinogen, the betel nut industry will definitely become less and less in the future.

What makes the betel nut companies even more collapsed is that they find themselves encountering competitors outside the industry.

Sanwei Pharmaceutical, in collaboration with the largest domestic medicinal material manufacturers, went to the main areas where betel nut is grown, and signed large orders with farmers, and the prices were high. At the same time, Sanwei Pharmaceutical also raised the farmers’ planting standards. , Requiring them to plant betel nuts in the coming year must be planted in accordance with medicinal standards, and the price can rise by 50%.

After Sanwei Pharmaceutical purchased these medicinal betel nuts, they did not discard them in the warehouse. Instead, they made four mill pills according to the prescription provided by Su Tao.

The composition of Simo Pills and Simo Tang are similar. In addition, several medicinal components have been added, which can regulate the breath.

Originally, Su Tao thought that the economic value of Si Mo Pills was not high. In fact, he did not intend to make much money on this. But the result surprised Su Tao because after the launch of Si Mo Pills, many consumers have recognized it.

Simo Pills are very effective for infants and young children's air conduction stagnation and gastrointestinal harmonization. The key is that the side effects are small, even if taken for a long time, there is no serious problem.

In addition, the Si Mo Pills manufactured by Su Tao have good effects on common chronic diseases such as bronchial asthma and emphysema.After being tested by the hospitals that they often cooperated with, the Sanwei Si Mo Pills were immediately classified as first-class drugs.

What made Su Tao dumbfounded was that there was a story on the Internet.

Two girls were drinking at a food stall late at night. One of the girls was broken in love. She clutched her heart and said, "Although that guy is a scum, but he broke up with me now, I still feel badly distressed, uncomfortable breathing, and can't breathe." Come.At this time, the girl's best friend took out a box of medicine from her pocket and said, this is the holy medicine for the treatment of emotional injury, believe me, you won't feel chest tightness and heartache after taking one.The girl who lost her love looked at her, and her girlfriend handed herself a box of Sanwei Simo pills.

The heat of Sanwei brand Simowan is instantly the same as that of Liuwei Dihuangwan.With this wave of publicity, Sanwei Pharmaceutical has become a well-known Chinese patent medicine brand.

Under the influence of this joke, major self-media began to spread wildly, and produced many popular funny videos.

such as:

"Since my girlfriend recommended Si Mo Wan, I am no longer afraid of being dumped by a scumbag."

"With Si Mo Wan, I have the courage to find the young lady who is burning the big wave."

"Wake up every day and wait for major events, first knock four pills."

Although Simo Pills are medicines, they have minimal side effects. If you take them frequently, there is no major problem.

However, Su Tao had to ask the factory to re-modify the packaging bag, stating on the cover that Si Mo Wan was a medicine, not a health product, and asked the majority of consumers not to eat without illness.

Su Tao called Ding Dang and asked, "Simo pills can treat broken love stories. You are secretly contributing to the flames, right?"

Ding Dang smiled and said: "Boss, you really have no plan. I originally planned to give you credit. Now it seems that I don't need to take the initiative to extend my hand. I quickly share the profit. I talked to Wang Peng over the phone. The recent orders for Simo pills have been horrible, and they have become the most sought-after product of Sanwei Pharmaceutical."

Su Tao sighed helplessly, "Although Simo pills are selling well, I don't like your false propaganda method very much."

"Don't be too stubborn and pedantic. Now any product that wants to be a hit has to be packaged. But I have made Simowan an Internet celebrity product to let everyone know its value. As for how to promote it. The true effect of the medicine, then you professional doctors are responsible for explaining." Ding Dang quibbly quibbled.

Su Tao sighed badly. If it is for other drugs, Su Tao will definitely issue a statement to let consumers stop buying frantically.

Although Simowan is a medicine, it is close to the category of health care products.

Because Simo Pills have few side effects and high safety, it can be taken by even infants and young children. Therefore, if adults take it in time for a long time, it will not cause too much negative effects. Moreover, Simo Pills can also treat abdominal distension, abdominal pain, diarrhea or constipation, etc. Gastrointestinal disease is actually a very good health medicine.

During the Northern Song Dynasty, Song Zhenzong had a bad stomach when he was young, and he often had diarrhea, bloating, and poor appetite. So Song Zhenzong's father Song Taizong offered a reward for medicine."Famous doctors" came to offer prescriptions for treatment, but Song Zhenzong's condition still did not improve.One day, You Lianjun, a famous doctor in southern Hunan, unveiled the list and went straight to the palace.After looking, smelling, questioning, and cutting, four packets of medicine were taken out of the gourd, handed to the imperial medical bowl water mill, decocted for half an hour, and let Song Zhenzong drink it.About two hours later, Song Zhenzong put a long fart and took another pee.After three consecutive days, Song Zhenzong's diet was normal and his body gradually recovered.

There is even a traditional habit in Xiangnan and Xiangbei. One week after the baby is born, whether it is a male or a female, whether it is sick or not, they are given Si Mo Tang. In this way, the child will generally not have stomach troubles when he grows up, and his stomach will be particularly good. .This habit has been inherited from the folks for more than 1,000 years.

Simo pills can be fired because of their fire value. Like Liuwei Dihuang pills, they are a kind of magical medicine.

Of course, Su Tao transformed Si Mo Tang into Si Mo Pills, which was also carefully prepared, using traditional four herbs as the main medicine, and adding several herbs to it. On the one hand, the effect of the medicine is more suitable for people’s physical conditions. On the other hand, the toxic and side effects of herbal medicine are reduced.

The effect of Si Mo Tang is so good that other proprietary Chinese medicine manufacturers have also increased their sales accordingly. Therefore, the betel nut fruit farmers have not been hit, but they have also made a lot of money.Many betel nut manufacturers went to buy green fruit, but they were rejected by the fruit growers. When the green fruit is fully mature and the drug vendor earns more, they will naturally calculate this account.

Betel nut manufacturers are unable to purchase raw materials, and their natural output is greatly reduced. They hate medicinal material vendors. At the same time, in order to prevent fruit farmers from raising the price of green fruits in the coming year, they spread rumors in the major media, saying that the four milling soup is actually There is a problem.

Su Tao received Wang Peng's concerns.

Wang Peng said: "Now many pharmacies have removed our products, because some people have publicized on the Internet and questioned that the betel nut in the ancient Si Mo soup is a first-class carcinogen, and the arecoline contained in it is the main carcinogen."

Su Tao frowned, sighed and said, "I was worried about this problem a long time ago."

Su Tao originally planned to use Simowan to solve the livelihood problem of betel nut farmers under the crisis of the betel nut industry. He never thought of making a fortune by relying on Simowan.

The gun hits the head, and once you are on fire, someone will shoot you.

"What should we do now? When it comes to such a sensitive issue, it is estimated that many people are now looking at us." Wang Peng smiled bitterly.

Su Tao knew what he was worried about. Betel nut is the main ingredient in many prescriptions, not just the Si Mo Tang prescription.

If the Shanggang goes online, it will not only affect the sales of Simo pills, but also the sales of some other proprietary Chinese medicines, which will outweigh the gains.

Su Tao said solemnly, "Don't worry, I will take care of this."

Su Tao hung up Wang Peng's phone, sorted out his list, and finally contacted Dou Fanggang.

After explaining the situation, Dou Fanggang frowned and said: "Simotang is an ancient recipe left over from the Ming Dynasty. The effect is very good. I also often prescribe a single medicine. It turns out that Simotang causes cancer. Isn't this a tale of the world? You? Don’t worry, I will make a public statement explaining the matter.”

Su Tao said with a smile: "Master Dou, then I will trouble you. I suspect that those betel nut companies are secretly making trouble, because we indirectly increased the cost of betel nut, so they will deliberately spread rumors."

Dou Fanggang sighed: "Those betel nut companies are really hateful. The reason why oral cancer patients get sick is that chewing betel nut too much, causing damage to the oral mucosa, and eating a large amount. The betel nut used as medicine is all There is a dosage limit, and after special processing, it is completely different from chewing betel nut."

"Then I will arrange for a few media to interview you later, so you can plan your remarks in advance." Su Tao said with a smile.

Dou Fanggang frowned and said: "There is no need to brew, it is not too difficult to explain."

Su Tao took the public relations very quickly, and several domestic authoritative media found Dou Fanggang within an hour.

A female reporter asked: "Expert Dou, there are many doubts about the Si Mo pills of Sanwei Pharmaceutical on the Internet. How do you explain the use of carcinogens in Si Mo Tang?"

Dou Fang just stepped up and faced the media and explained publicly: "First of all, the materials used for medicinal betel nuts are different from those for edible betel nuts. The betel nuts used are all mature nuts in betel nuts, not the young betel nuts and fruits that we usually eat. Shells, and their extraction process, extraction parts and eating methods are different. Edible betel nut is made with lime water and added with flavors, spices and other auxiliary materials. It is strongly alkaline and irritating, increasing its toxicity and carcinogenicity, and is harmful to the oral cavity. There is serious chemical damage; and the "medicinal betel nut" has been processed, extracted, and impurity-removed to attenuate the poison, without chemical damage to the oral cavity.

Secondly, Simo Decoction is widely used clinically, not only in traditional Chinese medicine, but also in western medicine in the later stage. It is mainly used for some patients after surgery. It can promote bowel movements and restore postoperative air without obvious side effects.

Furthermore, the World Health Organization has identified betel nut as a carcinogen, and also proposed that becoline will lose 80% after half an hour of decoction. The method of Chinese medicine decoction can achieve this effect."

"Then you mean, Sanwei Pharmaceutical's Simo pills are not dangerous?" another reporter asked.

"Then I ask you, will drinking too much water, eating too much food, and eating meat every day, will it harm the body?" Dou Fanggang angered, "Everything pays attention to the degree. The dosage of Chinese medicine is always There are strict controls. The Chinese Pharmacopoeia stipulates that the daily limit of betel nut is 3-10g, and the dosage is 30-60g when repelling tapeworms and ginger worms. The daily intake of betel nut in Chinese medicine Si Mo Tang is 2.25g, which is much lower than Safety limit."

The reporter was forced by Dou Fanggang's momentum, and he didn't even dare to question it anymore!