Physician’s Odyssey

Su Tao still respects the two old Chinese medicine doctors of the Wang family, especially the late Wang Xi. This predecessor has done a lot of great things to save his family and the country from crisis. Named holy doctor.

It's just that their children and grandchildren have problems.

If Wang Guofeng can follow the rules and inherit family learning according to the ideas of his elders, Wang's Medical Center can still continue to shine and become a torch for promoting Chinese medicine.However, Wang Guofeng chose a wrong path and could not accept the repeated blows. He gave up Chinese medicine and changed hands to do business, making himself ashamed and framed to death.

Although the traditional Chinese medicine industry is becoming more and more prosperous, in the past few decades, it can be guaranteed that the spark will not be extinguished, thanks to the continuation of the heritage of traditional Chinese medicine in the Wang's Medical Center.

If there were no old Chinese medicine practitioners like Wang Xi and Wang Ru, Chinese medicine would most likely be wiped out like an island nation.

The country began to advocate Internet+ a few years ago. On the surface, it is to integrate traditional industries with the Internet. In fact, it is to allow traditional industries to join Internet thinking.

Several core concepts of Internet thinking, including sharing, win-win, openness, etc., as long as these elements are reasonably and ingeniously added to the traditional Chinese medicine museum, the Wang's medical museum can bloom with strange fireworks.

Su Tao called Ding Dang and told her to plan the packaging of Wang's Medical Center. If Wang Ru is willing to join the Sanwei Group, he must turn it into an Internet celebrity Chinese Medical Center at all costs.

Packers and packing physical stores actually have the same effect. For example, online celebrity shops often appear on short video platforms.Most of these online celebrity shops are restaurants, but the reason for their popularity is not how delicious the food is, but because the shop has caused a certain concern from netizens due to certain factors.

For example, in a theme amusement park in Yunhai, a neutral female staff member parading the floats has attracted a large number of netizens, and its popularity has continued to increase.

Take Sanweitang in Hanzhou as an example.

Now it has become a must-visit place for a large number of free travel travellers to go to Hanzhou travellers. It is only because Ding Dang has posted several videos and reports about Su Tao sitting in Sanweitang for consultation, or being recognized by fans and greeting each other.

Because of Su Tao's current popularity and popularity, the Sanweitang main store is already an authentic online celebrity store in a sense.

As long as a reasonable entry point is found, why can't the Chinese Medicine Museum become an Internet celebrity shop?

Ding Dang smiled and said: "In fact, there are many ways to make Wang's Medical Center into an online celebrity shop, such as arranging a few celebrities to go to the Wang's Medical Center for treatment, and being photographed by paparazzi inexplicably, or arranging a group Short videos of various placement advertisements taken by internet celebrities and medical centers."

Su Tao knows that Ding Dang is absolutely professional in this respect, "I will leave this to you later."

Before joining the Su Tao team, Ding Dang was a news-sensitive entertainment reporter. After adapting and transforming during this period of time, she has become an excellent master planning master and a qualified manager. She has a group of young people with weird ideas. , There are countless creativity and powerful and terrible execution.

Ling Yu returned to his residence and called Master to explain Su Tao's thoughts.

The master of Taoism was silent for a long time and sighed: "The current situation of Wang's Medical Center is indeed not great. It is all supported by a group of old patients, and new patients are afraid to go. Wang Ru called me a few days ago and talked about it. At that time, I just persuaded him to devote his energy to medical skills and use practical actions to tell the patients that Wang’s Medical Center has enough profound background. In addition, I also asked you Third Brother and Seventh Brother to help him through Difficult times."

Ling Yu said: "The problem that Wang's Medical Center is encountering now appears to be a problem of the doctors in the hall, but in the final analysis it is a problem of operation. They still follow the old practice of medicine. There is no professional way to deal with medical troubles or accidents. To change the current crisis, we must work hard on public opinion and brand image."

The Daoist Sovereign sighed heavily, "The Yangtze River’s first wave is pushed back, and you have grown and improved a lot during this period. I have to admit that I don’t quite understand the theories you said, let alone have a say. But Wang’s Medical Center It's the hard work of generations of the Wang family, how can you give it up?"

The old school of Chinese medicine has a very deep concept of family inheritance. They regard family study as faith, even as life. How can the things passed from their ancestors to their hands be handed over?Isn't that the act of a prodigal son?

Especially the older generation of Chinese medicine practitioners like Wang Ru pay attention to inheritance, and their ideas are even more ingrained.

Ling Yu patiently explained: “According to Brother Su’s intention, it is not to buy Wang’s Medical Center, but to let Wang’s Medical Center join the Sanwei Group to become a strategic alliance relationship, and to import brand-new operating concepts and models. Interfering with the core foundation of Wang's Medical Center. As for the profit sharing, it is completely negotiated. If Wang's Medical Center is on the right track, Sanwei Group will withdraw at any time."

The Daoist Sect Master was silent for a moment, and said with emotion: "Su Xiaozi is really a broad-minded person. After careful calculation, he has put in hard work and energy, and has not received much benefit."

Ling Yu shook his head, "Don't think of him as a fool. The acquisition of Wang's Medical Center has too many benefits for Sanwei Group."

"Oh?" the Taoist doctor asked strangely, "what's the conspiracy?"

Ling Yu smiled faintly: "It's not a conspiracy, it can be regarded as a conspiracy. If the Sanwei Group can successfully acquire Wang's Medical Center, what will this mean for the entire Chinese medicine community?"

The Taoist master’s eyes brightened, and he suddenly opened up, “Some unknown or more well-known medical clinics will spontaneously think that they can enjoy the cool under the big tree and are willing to join the shade of the shamisen, but this does not seem to be the case for the entire industry. What a good sign."

Ling Yu understood what Master meant. Now the TCM museums are lined with hills, showing a picture of a hundred flowers blooming. If the Sanwei Group and other large TCM empires start the merger and acquisition mode, the situation will undoubtedly be unified.

Ling Yu patiently said: "Compared with Western medicine, what Chinese medicine lacks is the unification of standards. Since last year, Su Tao has begun to promote the institutionalization and standardization of Chinese herbal medicine in the field of proprietary Chinese medicines. This time, he persuaded Wang's Medical Center to be right. The starting point for the institutionalization and standardization of TCM centers and TCM practitioners. On the surface, this is a strangulation of hundreds of TCM practitioners, but in fact, it is not a means to change the chaos of TCM."

The master of Taoism groaned, Ling Yu was right. What Chinese medicine is criticized now is that quack medicine is not superficial. It offers training classes, distributes a few sets of teaching materials, and receives a few days of acupuncture training. After that, you can become a Chinese medicine doctor and receive training. After the class’s qualification certificate, the TCM health physiotherapy center was opened. This fast-food manufacturing method of TCM practitioners ultimately formed nothing more than false prosperity.

"Su Tao, this kid really can't see through his ideas, you know him more and more." Daoist Sect Master said with emotion.

Ling Yu's pretty face freed up a touch of red glow, and explained: "I am just speculating on his thoughts, there must be deviations. I just think that persuading Wang's Medical Clinic to join the Sanwei Group is a correct strategy to promote the development of the industry."

The Taoist Medicine Sovereign laughed, "Yes, you succeeded in persuading me. I believe that this whole set of logic can also convince Wang Ru. Wang Ru is only more than 50 years old, and he has experienced a lot of things at his age. What do you know? It is correct, what is the overall situation."

Ling Yu understood the meaning of the Daoist Medicine Sovereign. It would be very difficult to persuade Wang Ru from the perspective of saving the Wang's Medical Center, but from the perspective of the development of the industry, the success rate would be very high.

Ling Yu kept his cell phone for almost an hour, and the Taoist doctor called back and told her the good news that Wang Ru was willing to meet with Su Tao and talk about Wang's Medical Center joining the Sanwei Group in person.

Ling Yu clenched his fist lightly, really fortunately not insulted!

The master of Taoist medicine is still very pleased with Ling Yu's changes. He agreed to join Sanweitang to preside over the Yanjing store at the beginning, hoping that she would be less immortal and more human through experience.

Ling Yu's changes are huge in the eyes of the Taoist medicine master. From indifference to the world to thorough understanding of people's minds, both her medical skills and her future career advancement are of great benefit.

The Taoist medicine school pays attention to Taoism's free will and does not seek fame and fortune. This idea of ​​being born out of the world saves the Taoist medicine school from fighting, but it also limits the Taoist medicine school's inability to lead Chinese medicine to compete with the prevailing Western medicine.

The Daoist Sovereign also saw this precisely, so let Ling Yu enter the Sanweitang to practice in order to transform the Taoist quiet and inactive thoughts in her bones.

Ling Yu is now very motivated and has a strong desire to conquer. This is the change that Sanweitang's work has brought to her. Of course, it is also the tremendous influence that Su Tao has brought to Ling Yu.

Su Tao and Ling Yu were originally two distinct personalities. Ling Yu treated patients or gains and losses with an idea of ​​letting go.

On the other hand, Su Tao has a stubborn head that doesn't believe in fate, does not accept fate, and that fate and life should be controlled by myself.

Of course, in Taoist thinking, taking advantage of the trend is also a tactful and positive attitude.

Ling Yu acted positively, more of a kind of taking advantage of the trend, and this "potential" was led by Su Tao.

All in all, Ling Yu is suitable for keeping success, and Su Tao is suitable for pioneering territory, but they are a very complementary pair of partners.

Su Tao received a call from Yue Zun in the office, and Yue Zun's tone was very dissatisfied, because the rejection of the world tour of doctors caused him a lot of trouble.

Su Tao didn't explain the reason, but only said euphemistically that he had encountered some private affairs that had to be dealt with. Yue Zun didn't follow up. After all, Su Tao's safety is the best news.

"You are indispensable to the society and the people, so to have this realization that your life no longer belongs to you. You have to think twice about making any decisions in the future, and you must not be impulsive."

Facing Yue Zun's criticism, Su Tao was not annoyed, only moved.

Yue Zun regarded him as his own, so he could speak so directly.