Physician’s Odyssey

Now all walks of life pay attention to an "IP" effect. The Wang family, a doctor of both countries, has formed an "IP" influence through decades of accumulation.

Traditional Chinese medicine is more popular as it gets older. Although it is not suitable for Su Tao, it should be deeply rooted in many people's hearts.In the hearts of ordinary people, the older TCM doctors have seen more patients, the more experience they have and the more trustworthy they are.

The Sanweitang chain stores take lightness, convenience, and technology as the main elements, and will become the backbone of the development of Chinese medicine in the future. Wang's Medical Center will serve as the flesh and blood of the development of Chinese medicine, focusing on boutique outpatient clinics for patients across the country and even the world.

In short, if you want to see common minor diseases, you can go to Sanweitang for treatment to get better, but if you want to see more difficult miscellaneous diseases, you must go to Wang's Medical Center for treatment.

Wang's Medical Center will have a higher threshold for diagnosis, more expensive medical fees, and more considerate and considerate services.

It's not that Su Tao wants to pit patients' money, but that's the image of Wang's Medical Center before. What Su Tao needs to do is to strengthen its brand characteristics while re-optimizing its original characteristics.

Wang's Medical Center was originally a service dignitaries, because the supporting facilities were not in place, which caused the reputation to be damaged. The next remedial measures will be to increase service value.

First of all, the Wang’s Medical Center is too old. Although it has a sense of age, the lighting is not good, and the decoration does not conform to the aesthetics of modern people. All of these must be reformed;

Secondly, the Wang's Medical Center does not even have the most basic Chinese medicine nurses, and it relies on the doctors in the hospital to serve alone. This will definitely make the patients not feel the noble treatment;

In addition, Wang’s Medical Center has also been expanded in a chain model. Although the number will not be as dense as that of Sanweitang, it will be opened in core cities. Moreover, the doctors at the hospital are all well-known masters. This is far more than that of Sanweitang. Average level of Chinese medicine.

Su Tao can basically conclude that as long as Wang’s Medical Center is well planned and intensively propagated, its influence is absolutely indispensable, because modern people value the body very much and are willing to spend money on treatment, Wang’s The higher the positioning of the medical center, the higher the charge, and the more it can attract patients in need.

Of course, these patients are mainly targeted at the wealthy, powerful, and powerful people, which can be regarded as indirect robbing the rich and helping the poor.

Su Tao explained his many ideas to Wang Ru. Wang Ru slowly understood Su Tao. From questioning to accepting, he felt enthusiastic, because he smelled the opportunity of Wang's medical clinic to become famous all over the world.

Everyone will feel jealous. He has witnessed the achievements of Sanweitang in just one year. In fact, Wang Ru often thinks about why he can't do it. That's why he considers transformation and recruits other doctors to increase the capacity of accepting patients. , Trying to achieve the purpose of catching up with Shamisen.

As a result, it was counterproductive, and Wang's Medical Center was caught in various crises because of its wrong decision.

The communication with Su Tao opened up Wang Ru's vision. It turned out that if Wang's Medical Center was to gain attention and success, it was necessary to choose the right positioning and target the most suitable people.

"Lao Wang, your future direction of work may have to change. In addition to receiving a few patients, you must use the image of Wang's Medical Center as a spokesperson and attend various public occasions to increase the popularity of Wang's Medical Center." Said with a smile.

Wang Ru shook his head quickly and smiled awkwardly: "Don't make me embarrassing. I know how many catties and ounces I know, but I can't do that kind of work."

Su Tao said relaxedly: "Wang Lao, the times have changed. This is the era of information disclosure. If you want to get everyone's attention, you have to increase your exposure. You are the most suitable image spokesperson for Wang's Medical Center. There is no doubt about this. Someone will sign a contract with you tomorrow, and you will also announce the remodeling announcement of Wang's Medical Center to let more patients know that Wang's Medical Center will face patients with a new look."

Wang Ru subconsciously looked at the furnishings of the room, and sighed: "The decoration style and furnishings of this room were made according to my father's requirements. After his death, I have always maintained this appearance. You are right, Wang If the Medical Center always indulges in the past, it will never progress."

Wang Ru opened his heart knot, his brows stretched, and he was in a good mood. He prepared lunch at home and invited Su Tao and Ling Yu to stay for dinner. The two did not refuse. If they refused, they would look bad.

Zhang Ailian's craftsmanship is good, and she cooks southern home-cooked dishes. Su Tao eats very comfortably. Wang Guofeng's eyesight is still very vicious. She found a wife who not only looks outstanding, but also has a good personality. The hall, the kitchen.

It's just that Zhang Ailian is still very young. She stayed at Wang's house because the child was still young. When the child was older, she had to find a partner to accompany the rest of her life.

However, it can be seen from the Wang Ru couple's attitude towards Zhang Ailian that they not only regarded Zhang Ailian as a daughter-in-law, but even regarded her as a daughter, and transferred their feelings for Wang Guofeng to her.

Dong Yun told Ling Yu privately that they had been looking for a good partner for Zhang Ailian, but Zhang Ailian was not interested and always refused with various reasons. It seemed that she had not yet emerged from the shadow of Wang Guofeng's death.

...

Yaoshen Group headquarters.

After Luo Ran got the information, he wrinkled his brows and said in amazement: "I didn't expect Su Tao's heart to be so open. I'm really inferior to him."

Luo Ran’s evaluation of Su Tao is always like this, as if Su Tao is a god, Zhou Sheng sometimes feels that Luo Ran is too bloody and spineless. Why put Su Tao in such a high position? He is obviously only a young man in his twenties. people.

"Boss, I think Su Tao is raising tigers. Wang's Medical Center is very famous. Although Wang Xi is dead, Wang Ru is a contemporary great power player. His medical skills are exquisite. Now Su Tao supports Wang's Medical Center to position high-end. In the Chinese medicine clinic, one day when the Wang's Medical Center becomes bigger and stronger, he will bite him back." Zhou Sheng said confidently.

Luo Ran knew that Zhou Sheng was very repulsive to Su Tao, and he could respect his own arrangements for other issues, but only on Su Tao's problem, this guy did not discuss it. He was a complete black Su Tao.

Luo Ran even knew that Zhou Sheng often used a trumpet to confuse various forums to discredit Su Tao and often fabricate rumors.

Luo Ran needs an assistant like Zhou Sheng to remind himself at any time that Su Tao is his enemy. The better he is, the greater the threat he faces.

"Whether the Wang's Medical Center is bigger and stronger, I don't know. I only know that if our plan to merge the medical center is not accelerated, it is very likely that the Sanwei Group will catch up." Luo Ran said solemnly.

"You mean, he bought the Wang's Medical Center just to build momentum and make those small medical centers willing to follow him behind him?" Zhou Sheng followed Luo Ran for a long time, and his reaction became much faster.

Luo Ran lightly patted Zhou Sheng's shoulder, "Arrange the board meeting, the theme is equity increase financing."

"I'm going to make arrangements." Zhou Sheng didn't say much, because he knew that the mountains and rain were about to fill the building, and in dividing the bottom market, Luo Ran was determined to fight Su Tao to the end.

...

Major mainstream media and industry media have reported the news about the cooperation between Sanwei Group and Wang's Medical Center.

Wang Ru also generously accepted an interview from the media to explain his reasons for joining the Sanwei Group.

"I hesitated for a long time on the question of whether to join the Sanwei Group, because the Sanwei Group is the enemy of Wang's Medical Center, so how can it voluntarily surrender to the enemy?

Su Tao has contacted me many times and told me about his thoughts on Wang's Medical Clinic.I was disdainful at first, but over time I was brainwashed by him.

I think this kind of brainwashing is a very correct behavior, because the older generations of Chinese medicine practitioners have to brainwash, recognize the reality, and set up a Chinese medicine museum according to the old method, which is no longer suitable.

The Wang's Medical Center is declining both in terms of hardware and software. If it does not re-position it, introduce capital, and increase publicity and exposure, it will be abandoned by the times.

To be a surrender holding a white flag, or to embrace a new self, I chose the latter.

I am very grateful to Su Tao. With his energetic thinking and logic, he let me know that there are countless possibilities in the future of Chinese medicine.

...

Wang's Medical Center will mainly target the high-end Chinese medicine market in the future.The high end of our positioning is not the high end of patient status, but the high end of disease.We will set up targeted clinics for those difficult and miscellaneous diseases to help those severely ill patients find the reason for their recovery..."

Su Tao watched the interview report about Wang Ru. He was already in NY City, because next he was going to make the second stop of the world doctor tour, which was also his first time to set foot on the country of M.

Country M is the dominant country in the world today, and it is in a relatively obvious leading position in both science and technology and medical fields.

"Unexpectedly, Mr. Wang is so eloquent, not only logically clear, but also very provocative." After Ding Dang and Su Tao watched the video interview, he said with a smile, "This interview has been spread throughout the country and has also aroused heated discussion. "

Su Tao said strangely: "Hot discussion?"

Ding Dang smiled and said: "Yes, many people think Mr. Wang's words are particularly hypocritical. After the opening of the Mingming Medical Center, it is for the services of those powerful and powerful, and he even put a high-sounding hat on himself."

Su Tao glanced at Ding Dang and reminded: "You have to pay attention to the trend of public opinion, and you can't make people booze and rhythm. Mr. Wang is a highly respected doctor of the country, and he can't stand injustice."

Ding Dang smiled and said: "Don't worry about this. I have already greeted the major media. Only positive reports are allowed, and negative ones are deleted."

"Good job." Su Tao nodded.

"The response from Yaoshen Group is really fast. It has already started financing in the stock market and is preparing to implement a new round of mergers and acquisitions of small Chinese medicine centers." Ding Dang reminded.

Su Tao glanced at Ding Dang. Ding Dang felt a little hairy. The information of Yaoshen Group had nothing to do with Ding Dang for eight lifetimes. It only showed that Xia Yu and Ding Dang had communicated this matter privately. That's why Ding Dang had such a sentence.

It seems that the relationship between the couple has finally improved!

Su Tao smiled relaxedly: "If Yaoshen Group is watching the changes, it will be boring."