Physician’s Odyssey
Chapter 868: Expanding Marketing Channels
When I woke up in the morning, there was Qiulu on the steps. Gu Rushan's neighborhood was a little old, but the greening was good. Su Xiao was wearing a sportswear and after a lap, he slowed down and walked.
An aunt fed the carp in an artificial pond. Su Zheng stood by and watched for a while. Aunt Su Zheng looked handsome and smiled and handed the fish food to Su Zheng. Su Jiao knelt down, constantly threw, the carp was fat, most of them were 20cm, lured by fish food, rolled over from time to time, not happy to eat.
Su Xiao returned the fish food to Auntie, but Auntie didn't want Su Xiao to leave. She smiled and asked Su Xiao how old she was and whether she had a girlfriend.
Su chuckled, roughly told the truth, half true and half false. When she said she had a girlfriend, the old lady's expression was a little disappointed. “Yeah, how could a handsome guy like you be without a target? ”
Su Xiao smiled awkwardly and said goodbye to her aunt.
The meeting of national medical experts has ended. Song Sichen and Dong Fanggang have also returned to their homes. Su Zheng stayed in Yanjing because there are still some things to deal with. Yue Zung introduced himself to a number of pharmaceutical channels. After Sanwei Pharmaceutical's traditional Chinese medicine was released, they had to be found for distribution.
In addition, after the closing of Combo Pharmaceuticals, the Tuscan Group also had an idea to occupy the market for imported pharmaceutical equipment, and Sulu needed to make a run for it.
Yue Zung privately called Su Peng to explain his needs, so he still attaches great importance to Su Peng.
After a tour of Sanweitang, Su Zheng rushed to a pre-determined liquor store. Zhengpeng wore a Tibetan green suit and looked like an instrument hall. As for looking much better, the effect of several special effects recommended to him by Yue last time was obvious. His diabetes symptoms were much better.
Pong Peng shook Su's hand proactively, laughing: "Hello Su experts! ”
Su Xiao didn't expect the Peng Club to mention it in advance. "Sorry to keep you waiting! ”
Peng waved his hand, laughing: “Ten minutes before our appointment, you've arrived early. It's a personal habit to do things in advance and be afraid of mistakes. ”
Su Xiao laughed: "This is a demonstration of dedication! ”
Peng remembered an interesting thing: “If I were in India, my personality would kill me. I once invited an Indian businessman to dinner at 7: 00 pm, and he called at 9: 00, and he hasn't left yet! Then he arrived at 11: 00 in the morning. ”
Su Shu's face showed a smile, “This has to do with the culture of the country. I have heard a joke too. Indian trains are very famous and often stop at will, so it is normal to be late. If it's a long way away, it's often a day or two late. ”
"However, Indian pharmaceutical companies have a strong competitive advantage and the Indian healthcare system is lagging behind, but medicines are cheaper and more reliable. India is ahead of China in important international markets such as the United States, Africa and the European Union. ”
Su Xiao thought about it and laughed: “The reason India is able to take advantage of pharmaceutical exports is mainly because they are unique in imitating them. India was heavily affected by colonialism and received education from the West, so their medical talents had their own advantage in studying Western medicine. In fact, if our country wants to demonstrate the competitive advantages of its own medicine internationally, it can find another way to redesign its strategy from the perspective of Chinese medicine. ”
Peng saw Su Xiao finally talk about the subject, his expression became serious, “There are a number of traditional Chinese medicine factories in China, but compared to Western medicine, the cost is higher, and the effect is not that Western medicine comes quickly. ”
Su Xiao smiled slightly, “The general view is somewhat outdated. First, TCD from Sanwei Pharmaceuticals definitely works faster than Xi Pharmaceuticals and has no side effects. Secondly, Chinese manufactured medicines are expensive because of the high cost of raw materials, but when the scale of any industry increases, more people will be willing to invest in upstream raw materials, and when supplies keep up, the cost of raw materials will decrease. So with the steady increase in Chinese manufactured medicine sales, the cost will slowly decrease, and the price will also decrease. ”
The first batch of Sanwei Pharmaceuticals is priced very low and profits are very low if the cost is removed. Initially, many employees of the company were questioning this strategy, but Su Qianli was in the crowd.
Because the cost of medicines can be reduced, but if you set a high price for medicines from the start, it will raise the threshold for buying them, preventing many patients from experiencing the effects of medicines.
"" You're a great lobbyist, "said Peng, staring at Su Xiao." But I'm a more cautious person, so I'll only let you sell in 50 effective hospitals in the first period. If the results are good, I'll invest more. ”
Su Xiaopeng was so happy and smiled happily: "Then please stop. ”
Peng waved his hand, "This was a promising opportunity. In fact, we also represent a lot of traditional Chinese medicines, but honestly, the quality of those medicines is very common. Compared to traditional Chinese medicines in island countries and South Korea, they are very different, and the prices are very high, and they don't push things around in hospitals. Many people prefer to buy imported Chinese herbal medicines at high prices and are reluctant to buy Chinese herbal medicines at home. ”
Su Xiaopeng saw this analysis, but his heart was relieved, because he indirectly said that he understood the market, and working with such people would achieve the desired results. He assured us with confidence: "In three months at most, you will definitely increase your order with us. ”
The form of cooperation with Yipeng Peng, similar to the agency, is provided by Sanwei Pharmaceuticals, and the team in Yipeng Peng's hands helps them sell. In fact, there is not much cost to Xuepeng. Su Xuepeng promised that the first batch of the goods would be borne entirely by Sanwei Pharmaceuticals. There is no need for Xuepeng to advance funds. It is equivalent to giving Xuepeng a free trial water. Xuepeng would not refuse this request.
“We also need to talk about the Tuscan Group's entry into the Huaxia market!” Fenpeng smiled slightly. In fact, he was more interested in this piece. Although domestic medical device manufacturers have made notable progress in recent years, and are slowly trying to manufacture precise high-end medical devices in addition to low-end ones, there is still a clear gap compared to decades of leading technology abroad.
Imported medical equipment market, domestic rigid demand, lucrative profit, a hospital can import a high-end equipment, profit can reach hundreds of thousands, the reason why Combo Pharmaceuticals has been able to stand in the Huaxia medical market for so long is not only because the marketing team is strong, the key to their product quality is too hard, after all, Germany's industrial manufacturing is still at a first-class level in the world.
Su Qiu also guessed that Qian Peng would mention this, saying: "According to the idea of the Tuscan group, they intend to build their own fully funded pharmaceutical company. However, the company recruits some partners to sell their products on behalf of others. ”
Pang frowned. "They're so cunning! If the Tuska Group had established a purely foreign-owned company, there would be no profit dividend in Huaxia, equivalent to everyone being employed by him, and it was entirely up to them to make money for the agency. ”
Su Xiao laughed: “Of course, we can talk about this plan. If you always want to try, I can refer you. ”
Pong Peng was also straightforward, "Then please take the lead. ”
The conversation with Yipeng Peng was relatively smooth. As for Sun Changle's last introduction fee, it's a complete joke by comparison.
Any industry has its own rules, not everyone can get in if they want to. Sun Changle does have the resources and connections in the expert group, but can introducing him to Fame Yang necessarily support a major pharmaceutical dealer?
An ingenious pharmaceutical dealer like Yipeng has had a thick and thin hair after years of climbing and rolling. His marketing team is spread like a spider web in every major hospital in the country. He goes up to the leading cadre responsible for the management of medical care and health care, and down to the doctors with prescription rights, they all have a very strong relationship with Yipeng, not that they can be built in the morning and evening, so working with Yipeng is far more reliable than working with Fame.
Of course, Sun Changle originally introduced the fame to Su Xiao. It was not really meant to provide Su Xiao with a channel. It was just to use the fame to bribe Yue Shun's circle of friends, as a chip to blackmail those friends to defeat Yue Shun. Ultimately, Sun Changle's plan failed under Su Xiao's plan, and Fame became a passers-by.
In this conversation with Yipeng Peng, the two people said that the conversation was casual, they both knew each other's sincerity, the two people continuously exchanged some details of cooperation, then they were negotiating with each other, followed by the implementation of specific profit sharing, and then signed the contract.
After they broke up, Yipeng Peng sat in the car for a long time and then called several friends. He now needs to inquire about the use of Sanwei Pharmaceuticals in military hospitals. As an experienced pharmaceutical dealer, he will not be confused by Su Xiao's three words, and he must get definitive information.
Half an hour later, a deputy hospital friend at the Xiangnan Military Hospital called and said: “I just checked the use of those drugs. It worked very well. The patient recovered quickly after using them and is now included in the primary drug category by the hospital. ”
Kwan Peng understands the meaning of “primary drug”. When the doctor treats the disease, he will give priority to the primary drug, and the source of the drug will be protected, and the supplier will be allowed to make a special confession, which is not allowed to circulate on the market. This is also why some medicines can only be purchased in hospitals and not in pharmacies. In order to increase competitiveness, hospitals exercise strict control over the source of some special drugs.
Xiang Peng sighed. No wonder Su Xiao was so confident. It turns out that his medication was indeed recognized by the market. He waited for no one else. He immediately called his subordinates and asked them to answer the matter of full cooperation with Sanwei Pharmaceuticals.