Real estate players

Several senior leaders exchanged glances with each other, and they also understood that the content in this document was indeed too subversive and needed some time for them to digest, so they did not speak, and all remained silent.

Compared with the panic of others, only the 3rd district manager Cao Liliang and the 4th district manager Yao Da have seen this information in advance.

It's just that although the two of them were not as surprised as the others, they were not less worried than others.

It is now the end of December, 2010 is about to pass, and the new year 2011 is about to usher in!

This also means that the beginning of the 21st century has passed, and the next era is coming, and the information in everyone's hands also indicates that Wance will begin to write a new chapter in the intermediary industry!

In another few minutes, a group of regional managers gradually calmed down from the initial shock, and closed their mouths and looked at Fang Qiu who was sitting in the first place.

He is the general manager of the company, and this kind of big decision naturally needs to be elaborated by him.

"Have you read the information?" Fang Qiu said, "Then let me talk about it in detail."

He picked up the information in front of him and saw the "Wance Company Business Structure Adjustment Plan" printed on the cover.

After opening, there are several directories:

1: Separate the buying and selling business from the leasing business, and set up independent regions, regions and business groups.

2: District directors, district managers, store managers and brokers will make exclusive business adjustments.

3: New districts are established in each district.

4: Regional slimming plan.

The catalog of just a few dozen words has completely subverted the business structure of the real estate agency industry that has been used for more than ten years. It can be said that the adjustment plan of Wance Company is a radical reform of the agency industry.

When a group of regional managers heard Fang Qiu speak, they all pricked their ears and listened carefully.

In Fang Qiu's explanation, the plan on this material has gradually become concrete.

The first is thunder on the ground!

For a long time, real estate agency companies have not attributable to the broker's business.

In other words, brokers can do both buying and selling business or leasing business.But this will produce a drawback, that is, the type of commission cannot be unified.

For example, trading commissions are collected in a step-by-step cumulative manner in accordance with the ratio set by the Price Bureau.The lease commission is charged according to the rental price, a total of one month's rent.

In this way, no matter what the commission earned by the business will be added to the performance, it is easy to cause confusion in the commission structure.

Therefore, as early as when Wance Company launched the "housing banking" business, it had already reformed the functions of brokers because of the provision of renting out a set of "housing banking" and increasing the commission points by 1%. Divided into leasing brokers and buying and selling brokers.

In order to distinguish between two different ways of commission.

But both types of brokers are still under the leadership of the same store manager.Because the store manager’s commission method is unified, this method has been used until now.

But what Wance has to do now is not just to distinguish the level of brokers.

The complete separation of the two businesses means that everything from the regional director to the next level must be separated.From then on, it was equal to the separation of brothers.

Although both parties are still under the business system of Wance, there are dedicated people in charge.

In this way, a store like Qingheyuan that was originally a business group must be stationed in two business groups.One sales group and one lease group.

The area will also be divided into two, there will be a sales area manager and a lease area manager.

Going to the large area, there will be the director of the leasing area and the director of the trading area.

This also means that there will be a lot of job vacancies!

Twice the number of store managers, district managers and district directors.

The advantage of this is that, on the one hand, of course, many brokers who have outstanding performance but have never been promoted will have the direction of promotion.Thereby reducing brain drain.

On the other hand, it is also the relationship of market influence.

Because Dongjiang City has attracted a huge number of migrants due to the explosive economic growth in recent years, which has greatly increased the demand for housing.

Coupled with the continued downturn in the second-hand housing market in the past year, a large number of landlords have switched from selling to renting, and customers have also chosen to wait and see because of the decline in house prices. The final result is the outbreak of the leasing market.

According to the company's data, the market size of the leasing business is growing.In individual areas and stores, there have even been cases where leasing commissions are higher than trading commissions.

Therefore, it is necessary to separate the leasing business and provide special training to brokers to increase performance.

It's just that this is something that no intermediary company has ever done in Dongjiang City or even the whole country, so what the result will be is still unknown.

What Fang Qiu did was only to reform according to market trends and anticipation of the market.

The second item in the plan fully serves the first item.

The main target of this article is those employees who have outstanding performance but never get promotion opportunities.

The broker level is better to say, after all, there is a lot of liquidity.But the level of store manager and area manager is completely different.

After 10 years, Wance's current operating system has become very bloated.Among them are a large number of capable employees who suffer from no position for promotion.

Now that there is an independent rental system, those store managers before have an additional opportunity to be promoted to regional managers.And the regional manager has an opportunity to be promoted to a higher position.

Therefore, Article 1 and Article 2 are actually implemented in bundles.

"How?" After Fang Qiu finished speaking, he asked the district managers: "Do you have any opinions, you can put forward. We still brainstorm the specific plan details, and strive to implement it more perfect."

Everyone, when you look at me and when I look at you, are naturally full of questions.

Finally, a district manager raised his hand and said: "President Fang, how do I arrange the positions after the two businesses are separated? Who is the manager of the trading district and who is the manager of the leasing district?"

His question asked everyone's heart.

No one is a rookie anymore, and of course all know that buying and selling business comes quickly.Although the leasing business is on the same level as the buying and selling business, the oil and water in it are quite different.

Fang Qiu smiled and replied, "Differentiated based on the regional leasing performance in 2010. Those with high leasing performance in the region must of course be adjusted to leasing positions."

"Hiss~" There was a sound of inhaling air-conditioning from below.

Obviously, this adjustment method is not acceptable to everyone.But Fang Qiu said exactly one thing, everyone was very clear.

No matter what opinion you have, it is meaningless in the face of what has been decided.

Fang Qiu himself also understands that such a radically disruptive reform of the industry is bound to have a period of pain.

But he firmly believes that all this will definitely be worth it!