Real estate players

From what was revealed in the conversation between the two, Huang Mian could guess that the middle-aged man in front of him was another shareholder of Phoenix.

And from his anxious look just now, the middle-aged man's concern for this project is very strong and sincere.

This makes him a little strange.

After all, Chen Jin is the major shareholder. This can also be seen from the respect of the middle-aged people towards Chen Jin.

It stands to reason that the person who cares most about Phoenix is ​​Chen Jin, but why does this middle-aged man...

In addition, what Chen Jin said made Huang Mian very puzzled.

After all, the current market situation is not very good, but Chen Jin dares to praise Haikou, will definitely give Phoenix a "good result"?

Judging from the current situation, it is no different from a fantasy!

But the next situation stunned him even more.

Just listen to the middle-aged humanity: "Mr. Chen, with your words, I am relieved!"

Huang Mian was taken aback when he heard the words, and he didn't understand what was causing his confidence in Chen Jin to this level?

You know, what we are talking about is the result of a real estate!Who dares to guarantee big sales under such a market?

But Chen Jin nodded very directly to accept Zhou Lihai's trust, and then introduced to the two of them: "Huang Mian, my broker. Zhou Lihai, the boss of Haisheng Real Estate, that is, the Phoenix Development Company."

Huang Mian shook hands with Zhou Lihai politely.

Chen Jin said again: "Huang Mian, you also looked at the house and talked to Mr. Zhou about your views on this project?"

When he heard this, Zhou Lihai immediately got serious and looked at Huang Mian.

Huang Mian smiled helplessly, knowing that this was Chen Jin testing him, and after thinking about it, he said, "First of all, it is the competitiveness of the project itself."

"Look at the apartment type first. The 110-square-meter apartment has two bedrooms facing north and one bedroom is facing south. This alone will be criticized by customers. Then it is the 148-square apartment. Although it is a four-bedroom apartment, the ratio on the floor plan is wrong. The room divided into the study is really too small, and it's bigger than a storage room."

"Then there is the question of the sales model. The boss also said just now that although this so-called goodwill marketing is effective in some cases, as far as the sales office is concerned, in Dongjiang City, or at least in Qishan Town is not popular in this area."

"After all, the project is located at the junction of Qishan Town and Liangshan Town. A large number of residents belong to farmers. You can expect them to understand the truth of reciprocation. It is a bit difficult. The sales office will only become a large lounge where they are warm in winter and cool in summer. ."

Zhou Lihai heard this and said in embarrassment, "Is this project so poorly done?"

"Lao Zhou." Chen Jin asked at this moment: "Leave the sales team aside. At least you personally check the design, right?"

"Yes." Zhou Lihai replied somewhat collapsed: "It's a designer from Linzhou."

Chen Jin sighed slightly: "Blame me, I cared too little about the project before. It seems that the design of the project has made the same mistakes as sales."

"The two rooms face south and the two rooms face north. Although it seems that it is only a room gap, this is Dongjiang City after all. There is too much competition and there are so many projects. Customers have more room for choice. In Linzhou City You don’t care, but here, the layout is one of the core competitiveness."

After Chen Jin finished speaking, Zhou Lihai was already lost in thought.

"Don't be so entangled, fortunately, at least there is nothing worthwhile." Chen Jin smiled.

Zhou Lihai immediately said with joy: "Is there any help?"

"For you." Chen Jin said to Huang Mian again.

Huang Mian nodded and had to continue: "The 89-square-meter apartment. Although I couldn't take a closer look, the area of ​​89-square-meter is just below 1.5% of the deed tax.

"At present, most of the units in this area are two-bedrooms, but three-bedrooms have been built here."

When Zhou Lihai heard this, he was a little embarrassed and said: "Because it is delivered in hardcover, there is a free area. After all, the location of the 89 square small room was originally the equipment area of ​​the public booth. Move the location of the equipment slightly, and the area can be sent. To the customer."

"Yes!" Huang Mian responded immediately: "No matter how the area of ​​this part came from, the 89 square three-bedroom building is the biggest competitive advantage of this project. No matter what advertising is done, this should be infinitely amplified."

"And I just looked at it, and it seems that this apartment has the largest number. It is also very suitable for making a fuss. In addition, the delivery of refined decoration is also one of the selling points. So the current best sales strategy is to focus on the 89-square apartment. Make a fuss instead of pushing 110 squares and 148 squares for the sake of sales. As long as the sales can be driven first, these two units will naturally be sold."

After Huang Mian finished speaking, he added another sentence: "This is all my own thinking. If there is something wrong, please forgive me, Mr. Zhou."

"Xiao Huang, what are you talking about?" Zhou Lihai smiled bitterly: "You said a lot, but I was blindfolded. And..."

He looked at Chen Jin, and said embarrassingly: "I am also incapable of myself, a good boss, but I was emptied!"

"Don't complain!" Chen Jin smiled: "At most half a month, Phoenix is ​​still your Phoenix!"

Zhou Lihai nodded earnestly, his heart surrendered.

Even one of Chen Jin's subordinates can have such a good targeted marketing strategy. Zhou Lihai believed in Chen Jin's words 100%.

He can be said to have watched Chen Jin rise up like a rocket in a short period of time. It is no surprise that Chen Jinneng can create miracles!

Isn't trust all based on these?

Chen Jin urged Zhou Lihai again to give him peace of mind for the time being, not to do anything before driving Huang Mian away.

After driving away from the sales office in Phoenix, Huang Mian couldn't help but ask Chen Jin, "Boss, what I just said, right?"

He didn't pretend to be compared just now. Does he really not know how reasonable what he said?

Chen Jin smiled and said, "Yes, not right."

"You have a good understanding of the house type. It seems that you have not been lazy recently. It's just that there is some deviation in your understanding of marketing."

"Deviation?" Huang Mian was taken aback, somewhat puzzled.

Chen Jin nodded and asked, "You should understand why Southern Garden sells so poorly, but Qingheyuan and our Bihaixuan have been trading actively, right?"

Huang Mian immediately replied: "Of course! Run away from all the supporting facilities and do not compare, just the name of the school district room can hold up half of the sky. And I have also seen the transaction records, this year, there are no exceptions to the active communities. , All are school district rooms."

"So?" Chen Jin continued to ask.

"This project doesn't have a supporting school district, right? It's dead, that is, ordinary public elementary schools." Huang Mian frowned.

Chen Jin smiled slightly: "This is the part that needs marketing. Marketing, and more importantly, is the word'ying'. Only when you manage well can you sell well."