Real estate players
Chapter 518 522. Do not wave!
"Looking at your dazzling look, you must be optimistic about the situation?" Chen Jin responded in cooperation: "I can't guess."
Zhou Lihai smiled, took out his cell phone, opened the text message and handed it to Chen Jin.
I saw the data reported by the sales control on the screen. The current number of confirmed customers is: 268 groups.
"So much?" Chen Jin said in surprise.
Zhou Lihai nodded: "There are about 70 or 80 teams, which were previously recognized. The remaining nearly 200 teams are all within these two days."
It should be understood that because the period from the pre-sale certificate to the opening of the recognition is too hasty, there is neither sufficient advertising nor perfect marketing skills, which is also an important reason for the poor performance of Phoenix before.
And this time there are only three houses in total, with a total of 312 units.There are 268 groups in the recognition of chips alone, which is not counted today...
"Not only that!" Zhou Lihai said enthusiastically: "Previous customers, in order to participate in the preferential program that Chen Beihu later modified, basically made up the funds!"
Chen Jin is determined to hear this!
The initial preferential plan is to deposit 30,000 to 50,000, that is, to pay a subscription of 30,000, and then formally subscribe, you can deduct the 50,000 of the house.
Later, in order to boost sales, Chen Beihu changed the preferential plan to deposit 100,000 to 200,000.Then customers who have already subscribed to get this discount must make up the remaining 70,000 subscribed funds.
If this group of customers does not matter whether they want to buy or not, then the number of subscribing funds will definitely not be large. They only need to give up the subscription after the market opens and withdraw the subscribed funds.
This action of subscribing to the payment of funds reflects the true attitude of the customer, that is, it is necessary to buy.
Although this is a foreseeable situation under the favorable conditions of housing in key school districts, Chen Jin was still very surprised.
"What about advertising? How is the arrangement?" Chen Jin asked again.
Zhou Lihai smiled and said, "This aspect is even simpler. I haven't had time to spend money to invite people. On all the local forums and websites in Dongjiang City, there have been a lot of posts promoting our Phoenix City, all of them are Wance. From the company’s employees."
"Really?" Chen Jinle was overwhelmed, which was unexpected.But it's normal.After all, the seven-thousandth cash reward is enough to prompt the broker to do everything possible to search for customers.
He could almost imagine that in the past two days, in Wance's store, every broker had abandoned the second-hand business, and they were all crazy recommending Phoenix.
And the store managers and area managers have no desire to stop them, because they can also get rewards.
Again, there are more than a thousand people, dozens of times the number of sales offices, and there are also a large number of veterans with large customer resources and proficient sales skills. This kind of force is going to sell a single project. It is terrible!
Chen Jingang wanted to ask more about the specific situation, but the phone rang!
He took a look, smiled and said, "President Shi, do you have any suggestions?"
"Don't teach me, don't dare to be. Chen Jin, my manager Chen, how many teams do you recognize?" Shi Jie asked with a wry smile.
Although he had already decided to cooperate with Chen Jin, Shi Jie couldn't help but want to ask about the effect in advance.
Chen Jin laughed and said: "It's not too much, there are less than 1,000 groups a day."
"What?" Shi Jie roared almost frantically: "Is this true?"
"How much is it?" He was a little crazy.
Chen Jin squatted and responded, "About 100."
Shi Jie: "..."
"This is less than 1,000?"
Chen Jin: "Is it 1000?"
Knowing that he was spoofed by Chen Jin once, Shi Jie felt helpless.He seriously said: "It's a pity, this kind of sales force is only a preferential treatment for the first cooperative project, right? Projects that are signed in later will necessarily divert sales bias, but this concentration cannot be achieved!"
"President Shi, you see it thoroughly!" Chen Jin exclaimed.Shi Jie really hit the key point all at once.
But Shi Jie was still excited: "Anyway, you have already proved the feasibility of this model. Hey, I was planning to push a wave of ads tomorrow and get some new gimmicks, but now it seems to be forgotten. If you don't grab the limelight, you can't grab it."
"Relax, President Shi. The cooperation between us is not only on this level." Chen Jin said seriously.
Shi Jie was taken aback, and immediately remembered the deeper foreshadowing of Chen Jin's plan, so he became more excited.
Because once this is done, it is equivalent to creating a brand new market!
Zhou Lihai listened to Chen Jin's call, but he was a little unsure.In his eyes, Chen Jin now feels a little bit lofty as he is in the middle of the mountain and knows nowhere.
Always inadvertently, Chen Jin threw a killer move to turn things around.In view of this, Zhou Lihai is very fortunate that he is a member of Chen Jin's camp.
Although Qi Xuguang is behind what Qianshu Group is known, he still feels that Qianshu Group may not be able to obtain any benefits from Chen Jin.
Thinking of this, Zhou Lihai's original posture of bowing slightly appeared lower.And Chen Jin smiled secretly in his eyes.
He deliberately didn't avoid Zhou Lihai calling.The more unpredictable he is, the more Zhou Lihai is desperate.Chen Jin has only just touched the margins of such a simple way of imperialism.
In the next time, Chen Jin sat in the Phoenix office, watching the advertising department become busy, preparing for the large-scale copywriting to be published tomorrow, and watching several accountants continue to summarize the recognition and the sales control. Make the final confirmation.
All are thriving!
After having lunch with Zhou Lihai, Chen Jin took a look at the sales control office.
Only this morning, 40 groups have been confirmed.Adding the previous 268 groups, the total reached 308 groups.However, only 312 sets were opened in this period.
Zhou Lihai followed and suggested to Chen Jin: "Mr. Chen, do you want to arrange the planning department to prepare for the lottery right away?"
There was an uncontrollable tremor in his voice...
Yes!The issue of lottery lottery and housing selection is something that we dare not even think of for most projects nowadays where there are very few recognitions.
In the past six months, no real estate has appeared.Looking at today's situation, the recognition of Phoenix will definitely be greater than the number of listings on the market, and lottery is almost a must.
And in the coldest year of the market, Phoenix still needs to shake the number to select a house, which will definitely cause news influence!
But Chen Jin shook his head and said, "We must not wave the number."
"Why?" Zhou Lihai asked in surprise: "In this way, we can still create a wave of public opinion in the news and continue to find new customers!"
"If I said no, I didn't." Chen Jin resolutely said: "At least, we can't draw numbers at this time."
Zhou Lihai looked depressed, and asked, "Then what do you think Mr. Chen will do? If you don't shake your account, the house will not be enough for sale!"
Chen Jin smiled slightly and looked confident!