Real estate players

From Zhou Lihai's point of view, the practice of lottery is not offending customers in his opinion.

If the number is not shaken, the customer has paid the subscription fund, and if it is really subscribed in the end, then a considerable number of customers will be unable to buy a house.

Then this group of customers will instantly criticize the project because of anger, causing a bad influence.Thinking about remedy afterwards is even more difficult.

So he couldn't understand Chen Jin's practice of asking him to "resolutely not wave the number".

Seeing that his eyes were full of grievances, Chen Jin couldn't help but smiled and said, "Actually, I did this to not offend the client."

"Oh?" Zhou Lihai looked at Chen Jin dumbfounded, and couldn't understand it.

Chen Jin shook his head and sighed softly, "You haven't been in the frontline of the business, so you can't experience the feelings of customers."

He then asked: "The so-called lottery is facing all the customers who recognize the money, is this right?"

"Yes. Everyone paid the money, and of course we drew numbers together." Zhou Lihai took it for granted.

Chen Jin said: "But everyone has paid the money to accept the money, why should the customers who can't get the number bear this kind of psychological gap?"

"This..." Zhou Lihai was speechless.This is a direction he has never thought about.

He thought for a long time, but still couldn't understand what Chen Jin wanted to express, so he had to embarrassedly said: "Mr. Chen, you should just say it straight. To be honest with you, I haven't had much trouble with the house in my life. , I really can't understand the kind of stuff you said."

"This is not a thing!" Chen Jin said earnestly, "It's empathy, understand?"

"If the market is still last year or the year before, don't say it is lottery. Even if you sell all the lottery numbers, I won't say a word. Because at that time, customers who could not buy a house I will only lament my bad luck and will not complain about the developers. After all, the whole world is doing that, and the reality of the seller's market is like that."

"But today is different!" Chen Jin sighed, "I can bet you, if you dare to draw the number tomorrow, it won't take until the day after tomorrow. Our sales office will be smashed tomorrow afternoon. Because it is currently a buyer's market, we must Take care of customers’ emotions."

"The reputation lost in a house trouble, even if you spend tens of millions in advertising expenses, you may not be able to make up for it. For real sales, you must always consider the problem from the perspective of the customer."

Zhou Lihai asked: "But Mr. Chen, according to today's situation, the actual number of customers who have been approved will definitely be greater than the number of listings we opened this time. What should I do?"

"Take advantage of the trend!" Chen Jin said with a smile: "You, it's just that you don't have a high vision to see the problem. Have you read the report of the Engineering Department?"

"Uh~ not yet. I have been busy with the opening of the market these past two days." Zhou Lihai smiled.

Chen Jin said: "In this way, it is recognized that it will end at 6 o'clock this afternoon. At the same time that the market opens tomorrow, the advertisement of the'key school district room' can also be replaced. Then you have to watch it yourself. If it is really sold out tomorrow, it will be for the news. It must be good news. In the name of the general manager of Haisheng, you must immediately announce the launch of a new house within a week."

"Customers who have already subscribed but have not been able to purchase suitable housing can choose to return the recognized funds or give priority to buying additional housing with the same discount."

"Understand? You must make sure it is sold out before you can announce this news." Chen Jin exhorted again.

Zhou Lihai was taken aback, and hurriedly said, "But the pre-sale certificate for that house has not been obtained yet! Tomorrow is Sunday again..."

"The main structure has reached three floors and meets the pre-sale standards. I will get the pre-sale certificate." Chen Jin said casually: "In this way, there are no customers who have selected the house to subscribe, but they have an advantage, understand?"

"Understood!" Zhou Lihai finally breathed a sigh of relief.So far, he has also recollected it, and it is really what Chen Jin said.

"Mr. Chen, you deserve to be from a business background!" Zhou Lihai flattered: "You have a very accurate grasp of the customer's psychology."

"Not all." Chen Jin said with a smile: "The additional listings are planned to increase prices."

"Price increase?" Zhou Lihai said in surprise.

Chen Jin squatted his mouth: "Of course. The first listing was priced so low by Chen Beihu, the prodigal son, and the houses behind did not increase in price. How much money can this project make?"

"That...how much did it rise?" Zhou Lihai said excitedly.For him, there is nothing better than a price increase.

"The quoted price is 22,000 square meters. In this way, customers who subscribed earlier will only feel that they have made a profit. Customers who come later will also have confidence in us in Phoenix because the first opening is sold out. The price, the key school district housing It's worth the price." Chen Jin said proudly.

But Zhou Lihai still hesitated: "Suddenly increase the unit price of 7000 yuan..."

"What are you! How can you discount if you don't raise the price?" Chen Jin hates the iron failure: "Next, if you subscribe, there will be no discounts. The discounts are all in your hands. Customers who subscribe in the future will get 10% off the combined loan. 12% off for pure provident fund loans, 87% off for commercial loans, and 15% off for one-time payment..."

Chen Jin said: "In this way, even if it is a combination loan, the unit price is less than 20,000. The key school district housing less than 20,000, except for Liangshan Cultural Village in Dongjiang City, we are the only one. And it is the main city... …"

He reminded here that Zhou Lihai couldn't understand more that he was really a fool.He hurriedly nodded and said, "Mr. Chen, Gao Wah, it is really high!"

"Stop flattering, go and stare a little bit." Chen Jin waved Zhou Lihai away. He also wandered around the sales office, and his mind was swiftly moving at the same time.

Among the first 312 units opened in Phoenix, there are 156 units of 89 square meters, 78 units of 110 square meters and 78 units of 148 square meters.If all transactions are made at an average price of around 15,000, then there will be at least 500 million in turnover.

Calculated based on his shares in Haisheng Company and Wanyu Company, it can bring him 17,495 points.And after searching for Inaba Kiyomi this extremely customer, he still had 46,527 points left.

Adding the two, only 64,022 points, which is far from 100,000 points!

It is necessary to add the points from the Jinbo Building transaction to make up 100,000 points.

have to!

As soon as he thought of this, Inaba Kiyomi's call came.

Chen Jin picked it up immediately, and only heard Kiyoshi Inaba say: "Hello, Mr. Chen, our president's plane is about to reach Dongjiang City, don't you think...?"

"No problem! I have arranged all the receptions. Now I will set off to pick up the plane at the airport." Chen Jin responded.

After hanging up, he made two more calls in a row to notify people.

"It's finally here!" Chen Jin finally secretly said.

Judging by the positive attitude of Inaba Kiyomi and their president Tian Wang on call, Chen Jin estimated that the success or failure of this transaction might be settled today!