Real estate players

What is the core of attracting customers for real estate portals?

This problem is undoubtedly the listing!Massive listings!

Therefore, the first batch of people who eat crabs in the Internet industry are very smart, and they have no bottom line at the beginning of their business.

On the one hand, free publicity is used as a gimmick to attract agents to publish listings on the website.On the other hand, a large number of developers' advertisements are copied, and they are willing to act as a voluntary channel for developers to win customers.

In the era of the Internet explosion, you can check the listings of your target community on the website without leaving your home. All the pictures and the truth, plus the house plan, community landscape map, etc., are intuitive and convenient.

Moreover, there are many developers' information, no matter whether they are first-hand or second-hand, they can be selected on purpose.

In one or two years, many customers have found their favorite houses through the website, and as the Internet becomes more and more popular in people's daily lives, this idea of ​​finding a house gradually spread.

Therefore, with such a convenient way of finding a house, the traffic of real estate portals has increased explosively, and then began to show a grin!

First, a symbolic monthly fee was charged to the broker for publishing housing, and the developer’s advertisement was changed from free to a certain sponsorship fee.

But soon, the monthly subscription fee started from 30 yuan, and slowly began to rise, 50, 100, 150, 300...

The advertising fee for developers is even worse!Everyone knows that developers are companies that don’t blink, and advertising costs are terribly high!

When the traffic is higher, the stalls are bigger, and the cities above the city level all over the country have specialized offices or branches, they will be transformed and listed!

This is how the myth of wealth was born!

Although the first domestic real estate portal site appeared as early as 1995, it still developed with the help of the Internet outbreak and rapid economic development that began after 2005.

So, for example, there is a real estate website that was created in 2007, but in just three or four years, the scale has no less than a few established websites, and there are even signs of becoming the leader.

Today, in the Internet industry, there are actually several giants in the real estate segment.

Chen Jin only entered now, it was actually too late.

But he didn't care, because in the sub-industry, there are naturally more subdivided gaps, that is, his pioneering "first-hand linkage" sales model and electronic distribution.

Although the current website also has many first-hand real estate advertisements, it does not involve direct sales.

After all, to get involved in direct sales, a large number of salespersons are needed, and the labor cost is very high.

But this is not a problem for Chen Jin and the prospect he has created in Dongjiang City.

Even if Chen Jin is not there, Wance's sales agency department is still operating normally, and cooperation with developers and market expansion have never stopped.

Up to now, Wance has cooperated with most of the first-hand real estate in Dongjiang City. As long as this resource can be connected to the database of Jinfang.com, it can directly spread the sales chain of Jinfang.com to the whole city.

It is equivalent to directly transforming more than 100 stores and more than 1,000 employees of Wance into salesmen of Jinfang.com.

Coupled with the electronic distribution that allows other companies' brokers to intervene in the registered electronic distribution, Jinfang.com has also transformed itself into a real estate e-commerce company!

This is an advantage that no other website has.

Horrible~(o▽)o

Chen Jin's goal is to break into the gaps in this market segment with lightning speed, and occupy the high ground before other websites react and follow suit!

Again, the real estate industry is a golden mountain, as long as it can eat a small hill, it is immeasurable wealth!

And Chen Jin's ultimate goal is not just a city in Dongjiang City...

That's something to say. In any case, we must first light up the fire in Dongjiang City.

With that in mind, Chen Jin had reached the underground parking lot of Huanyu Center and took the elevator to the 26th floor.

Looking at the constantly changing numbers on the elevator, Chen Jin also grinned.

Looking back now, it seems that since being promoted to the position of regional manager, the regional manager recalled that he had never participated in it once!

But Fang Qiu and Tan Zi didn't say a single word, not even hints or complaints about side-triggering.

It's not that I can't, but I dare not!

"Tuk tuk..." The office door was knocked.

Just after lunch, Fang Qiu was planning to lie down on the sofa for a while. Someone came, so he frowned and got up and said, "Go in."

"Click."

"Ok?"

Fang Qiu immediately stood up and smiled at Chen Jin: "Little Chen, what brought you here? Sit down. Sit down."

With that said, he even poured the water himself and placed it in front of Chen Jin.

However, Chen Jin sat calmly and calmly, without any "regional manager" being served by the "general manager" in any sincerity.

On the contrary, Fang Qiu's sudden visit to him was a bit... at a loss.

"Xiao Chen, what's the matter?" Fang Qiu asked seriously after sitting opposite Chen Jin after pouring the water.

He was really a little flustered, but at the same time he was a little expectant.Who made Chen Jin take a bite of meat every time he enters his office, or help the company make a lot of money?

"Talking about cooperation is here." Chen Jin responded directly.

Fang Qiu was taken aback, thinking that Jinhua Company had already signed a cooperation agreement with Wance Company for the four properties.

Could it be the remaining 20 projects?

This is a big project, so Fang Qiu immediately smiled and said, "Is it another project under Jinhua Company?"

"This kind of trivial matter, just let the person in charge of the project below run, why did you come here in person?"

Chen Jin shook his head and said, "It's another cooperation."

"I want to access Wance's channels and do first-hand electronic distribution."

Then he took out the plan from the briefcase and handed it to Fang Qiu who was confused...

After a long while, Fang Qiu looked at it and felt it tasted.

This is to lay eggs with a chicken!

He was not surprised that Chen Jin had set up a real estate website.Diversified development has always been a barrier that intermediary companies want to break through.

From second-hand and leasing business to first-hand sales, and then to Internet sales, all-round integration is the only way for the industry.

Intermediary companies need to move from physical to virtual, while websites need to use physical entities to consolidate the virtual. The goals of both parties are actually the same.

"But...your plan, I can't answer you." Fang Qiu said seriously: "This needs to be reported to the head office for approval..."

Before Fang Qiu finished speaking, Chen Jin said, "I don't have time to wait. I will import the housing data by this afternoon at the latest."

"If the party always feels that it can be refused, just refuse it. I am not here to negotiate today."

Fang Qiu: "..."

"You really are, you don't care about face at all."

He was helpless!

Chen Jin smiled and shrugged: "But this is a win-win project!"

"After Jinfang goes online, it will sign contracts with all intermediary companies. But...Tiankun will be excluded."

"Really?" Fang Qiu was very keen and reacted instantly.

Recently, Wance has announced the results of agency sales in February last month as a publicity.

The total transaction volume is 1.8 billion, and the performance exceeds 72 million.

Let all the intermediary companies in Dongjiang City be so greedy!However, all intermediary companies of a certain size have come to seek cooperation these days.

But how can Fang Qiu agree to such nonsense?All turned away!

Chen Jin’s Jinfang.com is obviously trying to make money on the price difference, and at the same time spread out electronic distribution stalls through intermediary companies that will definitely flock to.

So what happens after Tiankun is excluded?

The brokers are very pragmatic.Especially under the pressure of the New Deal, after this month, the second-hand market will be GG.

If you can't get in touch with the first-hand business, you won't be able to mix in this business.

As the saying goes, the tree is moved to die, and the person is moved to live!

Before Tiankun company spread rumors to dig people, and then Wance company's primary business sanctions!

This time, the employees of Tiankun Company would have to switch jobs in large numbers without the need of Wance Company.

A company that relies on physical stores to support its turnover performance is not far from death without people!

"Good!" Fang Qiu said excitedly.

As long as Tiankun Company is knocked down, and with the help of a lot of manpower from job-hopping, Wance Company can achieve a second rapid expansion and completely eat up Tiankun Company.

Without this company with a market share of 20%, other companies would not be able to make a difference in the short term, and Wance would really be the No. 1 company in Dongjiang!

It will be a complete monopoly, and the rest can only be divided into a bit of soup and water!

So he simply agreed.

Chen Jin nodded, and then said: "Moreover, this cooperation will never harm the interests of Wance. I personally give up 1% of the sales agency's dividends and all access to distribution channels."

"Wance's sales commission is 4%, but any other company's broker access channel only has a 3% commission. As for how to divide it, that is their internal company."

"Wance Company still maintains 1% performance growth. Similarly, only Wance Company's brokers can get 1%+1% cash + performance income."

"Mr. Fang, I'm so benevolent, right?"

Fang Qiu took a deep breath and thought about it seriously.

I have to admit that Chen Jin is right.Wance company leaves 1% as the basic performance, and channel distribution is 3%.In addition, Jinfang.com has to retain at least 1% as income, so other intermediary companies will only have at most 2% of the income.

If the company intercepts another half as performance...

The brokers of other companies are only 1%.It is half less than Wance Company!

In this situation, Wance's attraction to brokers is like flame to moths.

Although it cannot be said that it can completely wipe out other companies, it is certain that it can expand to the greatest extent.

In this way, although this cooperation cannot bring direct economic benefits to Wance, the benefits to the situation are unparalleled.

Under such temptation, Fang Qiu simply signed a contract with Chen Jin, and then ran to the data group to prepare for data access.

Chen Jin also asked Zang Jun to send two technicians over to coordinate these things together.

But at the same time, what he was thinking about was another matter...

After this round of sanctions, the possibility of successfully acquiring Tiankun Company has greatly increased.

But after the acquisition, how should we deal with the relationship between ourselves and Wance?