Real estate players

The routines of advertising and promotion are always exactly the same.

On important festivals and store anniversaries, many shopping malls start to offer promotions such as "less than 1,000 minus 600".

Then you will find that you can't make up exactly 1,000, or you bought 1600 or 1700 for a while, and you just want to make up 2,000?Either make up 3000? 4000?

Or 55 pieces of shampoo + conditioner combination.However, in fact, the shampoo is only 35 yuan, and the conditioner is 15 yuan.

Don't think this is impossible.In many cases, consumers' subconsciousness always feels "2>1", so they obviously spend more money but feel that they are taking advantage.

This is the so-called consumer psychology.

Many world-renowned retail and manufacturing giants, in addition to hiring mathematicians and statisticians to analyze market big data, they even hire psychologists to conduct in-depth research on consumer mentality.

And those marketing masters are all those who have reached the stage in this regard.

As for the plan given to Chen Jin by Huodian Radar, it is more eye-catching than any promotion.

Why don't you recognize and save XX million to XX million, that kind of bad street method is too low, if you want to play, you can play it bigger, free!

…………

"Jingle Bell……"

As soon as the phone rang, and just saw that the caller ID was "Chen Jin", Huo Yibo's heart missed a beat.

He picked it up and said helplessly: "I said, this time I owe great favor to help you get the route. What do you want from me? What do you want?"

Chen Jin chuckled. Indeed, if it were not for Huo Yibo's help today, it would be impossible for more than ten helicopters to hover over Dongjiang City at the same time.

Otherwise, I knew it was advertising, I didn't know that I thought that the Three World Wars were about to break out!

But he still smiled: "Old Huo, do me one last little favor."

"..."

Huo Yibo acknowledged his fate and said: "Just tell me."

"Let the archives organize a working group to station in each of my projects and check the files on the spot." Chen Jin said: "Subsidies for me to come and go."

This is not the content of the plan given by Huodian radar, but Chen Jin himself remembered.

Because he saw another regional manager of Wance company posted a picture of the headquarters being crowded on Weibo.In this photo, Chen Jin saw the bank staff.

The work that Wance Company does today is the same as its own. It is to improve the efficiency of work. It directly asks the bank to send loan officers to the headquarters to evaluate customer credit on the spot and conduct a loan prequalification.

Because the banks are different, the policy conditions are different.A customer may not be able to borrow from this bank, but he can borrow from another bank.

Although the single players know all these well.But the next configuration is the work configuration of two singles and eight regional managers, and I can't be too busy, so you must hire a bank loan officer to station.

In this way, the loan success rate of customers can be greatly improved, and it is possible to avoid delays caused by customers not choosing a good bank.

Chen Jin naturally learned everything, and he also found someone from the bank.Then he thought that checking files would be troublesome. If it can be stationed, then Jinhua's projects can even be ordered on the spot, signed on the spot to check the files, and loan pre-review on the spot!

Everything is for efficiency!

"This...easy to handle." Huo Yibo finally felt relieved.He was really afraid that Chen Jin would make any excessive demands.

For example, getting a dozen helicopter routes at the same time. Although the current control of private helicopters is much looser than before, it still needs to be supervised by relevant departments.

Therefore, Huo Yibo entangled with the Air Traffic Management Bureau and the military sub-district for a long time before completing this matter.

He then asked: "What the hell is your discount plan this time? It's a storm. Tell me first? Tell me about it!"

"How is the free law about buying a house for free?"

Huo Yibo was really curious about this preferential plan. Even the computer in front of him had opened the page of Jinfang.com, only waiting for it to be refreshed at 12:00.

Chen Jin desperately said: "Oh, treat them equally! Wait and see the promotion on the website, that's it."

"Dudududu..."

Huo Yibo was taken aback, and then still helplessly shook his head and smiled bitterly.He found out that Chen Jin was arousing himself now, that's really impolite!

And he doesn't give himself a lot of face~ My own dignified deputy mayor asked him, he even dared to sell him?

"Hey~" Huo Yibo sighed, and had to continue to watch the time obediently and wait, anyway, it was 11:30 and it was time for lunch break.Just send the secretary to buy something for lunch...

Even a man like Huo Yibo who doesn't need to buy a house is so curious about the gimmick of "buying a house for free", let alone other people.

Needless to say, people in need of buying houses, and more people are also paying attention to this matter because of the huge advertising and curiosity.

At the same time, videos and photos of helicopters hovering overhead have begun to circulate on Weibo.

Two keywords, Chen Jin and Jinhua Company, sneaked up on the hot search in more than half an hour, which made many second- and third-tier entertainers in the entertainment industry envious.

In their opinion, it is a hot search on Weibo!Even if it is because of the scandal, it is worth it.

In Jinhua company, Chen Jinzheng sat in the office steadily. Zhao Xizhu cautiously walked in and said to Chen Jin: "Mr. Chen, advertising expense report."

"Huh?" Chen Jin asked puzzledly: "It's only number 3, why give me this report?"

"Mr. Chen, take a look before you talk." Zhao Xizhu handed it over.

Chen Jin opened it up and understood.

I saw that there was very little content on the report. Except for the regular print advertisements on buses, bus stop signs, radio, newspapers, and televisions, it was today's advertisements that spent most of the time.

The rent for a day of 18 helicopters is more than 500,000 yuan.

This is only a small part of the advertising fee, and more, Jinhua has also contracted giant LED screens and shopping mall atrium venues for advertising in the 15 most popular large-scale complexes in the urban area.

A complex will cost about 150,000 yuan.And 15 are 2.25 million.This is not counting the cost of hiring hosts, bands, dancers, etc. on the scene.

Counting it all together, in just one morning, Zhao Xizhu spent nearly 4 million in advertising and publicity expenses in order to implement Chen Jin’s instructions to "no one knows and no one knows".

This is equivalent to Jinhua's advertising expenses in the previous month.

That's why he was a little worried, afraid that Chen Jin blamed him for spending money...

Unexpectedly, Chen Jin said, "Yes, not bad. You can do this all night, Zhao, I was right to keep you."

Zhao Xizhu was taken aback, then immediately laughed!

He responded: "In fact, Mr. Chen still has a lot of face. The atriums and LED screens of several shopping malls have already arranged content. But after the shopping malls coordinated with other businesses, they all gave way when they heard that we were going to launch. ."

"Old Zhao, don't be too modest! I know you have a very good relationship with these people." Chen Jin smiled.

At the beginning of the establishment of Jinhua Company, it was Huang Hela's skeleton that was only supported by an old gang of dishes.But with the gradual progress of recruitment later, in fact, the directors of many departments have already changed, and most of the people Huang He brought back to Huang He.

But Zhao Xizhu was left by Chen Jin deliberately.There is no other reason. In the several large-scale publicity campaigns of Jinhua Company, he is coordinating everything. There has never been a problem, and the efficiency is extremely high. The ability is obvious!

Chen Jin thought for a while and said: "Old Zhao, I will give out 5% of my shares in the past two days and give them to the directors of several departments. You have 1%, which is regarded as a reward for your hard work. Because We may not be listed in the short term, so the shares may not be very valuable. I hope you don’t dislike it."

Zhao Xizhu was stunned immediately!

He thanked him again and again: "Mr. Chen, you really don't need to do this. The salary now is higher than before, and I am very happy to see a new company make achievements in my own hands!"

"Share, I really can't ask for it!"

Jinhua's 1% of the shares, in terms of dividends, would be nearly 100 million.

But Zhao Xizhu refused!This made Chen Jin couldn't help but give him a high look.

Zhao Xizhu continued: "Mr. Chen, I am not too young, and my children have grown up. I am not the kind of person who must leave a lot of things for my children. He naturally has his own life."

"Your love, I remember it in my heart!"

Chen Jin heard the words, did not say anything, just nodded, and then Zhao Xizhu went out.

Despite what he said, Chen Jin would still do that.

This is the cause Chen Jin must give to these middle and senior employees!

Just like talking about money with ordinary employees.What they care about is not whether you can enter the world's top 500, but whether you can earn twenty to thirty thousand a month.

But with middle and high-level employees, you have to talk about money and career.

As for members of core interests such as Huang He, Cai Hongfei, and Huo Yibo, there is much more to talk about.

Money, career, ideals, ideas...

Different levels have different needs.

This is the skill of commanding a company, and Chen Jin himself is slowly learning it.

The time slid towards 12:00 noon.

Under the huge advertising and gimmicky publicity, Jinfang.com's attention was immediately rushed to the top.

At 11:55, "Jinfang.com" suddenly surpassed "Chen Jin" and "Jinhua Company", and became the number one in Weibo hot search!

If we make a statistics at this time, perhaps more than 70% of the computers in Dongjiang City have opened the homepage of Jinfang.com.

On a national scale, I don’t know how many people are still paying attention to the new discount plan to be announced soon!

This is also one of the content of the live spot radar.Through large-scale hype, "Jinfang.com" was instantly pushed to the eyes of the public.For the following marketing, it is of great benefit.

Upstairs, in Jinfang.com company...

11:58!

"Quick! Go and cool down the server physically, don't crash!" Zang Jun shouted to the person nearby.

11:59!

"Get ready for repairs!" Zang Jun shouted again.

12:00!

"F5!"

All the people who are following press the refresh button at the same time...

then……

"Please register an account first, bookmark and set this site as your homepage!"

"?????"

I don't know how many national curses have been given away by Jinfang.com in this second!

But everyone crashed quickly to fill in the phone number, register an account, bookmark, and set the homepage.

Despite the hooligans, despite the rogue, despite the fuck!

But when the advertising content was displayed in front of them, the users still opened their eyes instantly...