Real estate players

Jules stood in front of his Toyota, facing the monitor, stiff and extremely nervous.

He is the group leader of the Marketing Department of the L.A. 35th Bank, with three or five people under his hand. Because he has studied in China and his Chinese is good, he is responsible for expanding Chinese business.

For this reason, he also gave himself the Chinese name "Jules", his original name was "Jules".

The 35th Bank has not been stationed in Los Angeles for a long time, and his group was only established a month ago. There has been no progress in business, and naturally there is no oil and water.

Just when he was at a loss, his boss suddenly gave him the information of "Chen Jin" and told him that this was a big customer, so he had to do it anyway.

Whether he succeeds or not is not only related to him, but also to the investment plan of the entire Los Angeles Three-Five Bank.

Facing this kind of pressure, Jules began to collect information and prepare carefully.Finally, when he learned that Chen Jin had arrived in Los Angeles yesterday, at the urging of his boss, he immediately visited him today.

But when he came to Chen Jin's door and saw the manor house in the high-walled compound, he couldn't help but become nervous...

Jules’ previous clients were either grocery store owners, restaurant owners, or ordinary Chinese investors. Their main business was operating loans or housing loans.

Suddenly encountering a big man who can afford to live in such a mansion, tension is inevitable.

After standing at the gate for a long time, Jules hesitated and asked again in Chinese, "Excuse me, can I go in?"

However, the people in the gate didn't pay attention to him at all, which made him suspect that his Chinese was wrong?

Chen Jin was in the reception room, watching all this through the screen on the tablet, thinking in his heart...

"Just send such a small character to come in contact with me?" He thought to himself: "The people at the 35th Bank really thought I was a stupid person. How foolish is the money? Or have other purposes?"

"There is no reason! The city councillors have all been sent out as lobbyists, and now it is such a hand, so nonsense?"

At this time, Tie Gang's voice came from the walkie-talkie: "Release?"

Chen Jin thought for a while: "Let him come in."

At the gate, the sound of the motor came, and the gate opened slowly.

"Please come in." The door guard raised his hand to Jules.

Jules heaved a sigh of relief, got in the car and drove in, suddenly feeling a bit absurd!

He has seen a lot of wealthy Chinese among them, and he doesn't know whether it is influenced by China's thinking of keeping a low profile and bidding time. The vast majority of Chinese in the United States are not so high-profile.

But this big manor, this big mansion... Jules even saw someone practicing in the sports ground in the distance...

All of this, the more you watch, the more you look like the gangsters in the movie!

After finally arriving at the door of the house, only one young man was waiting. After Jules got out of the car, he only said: "Come with me."

"Damn~ what the hell is going on?" Jules followed upstairs ignorantly, and finally entered the reception room.

Chen Jin sat on the sofa and didn't even move his hips, just looking at the people coming.

Jules also recognized him, smiled quickly, took out his business card and said, "Mr. Chen Jin, hello! I am one of the heads of the marketing department of the 35th Bank. My name is Jules."

Chen Jin nodded and took the business card: "Your Chinese is very good."

"I have studied in China." Jules said, trying to narrow the distance between each other: "I have also been to Dongjiang City, where the headquarters of Jinhan Group is located. It is a very beautiful city."

Sure enough, Chen Jin seemed to be interested: "Oh? Since you have been to China, I am curious what do you think of Jinhan Group?"

Upon seeing this, Jules breathed a sigh of relief, and said that he had a good start, and immediately replied: "Maintain the interests of more buyers. This slogan of your group is a very classic marketing case."

"I have studied that it is through the multi-dimensional interpretation and meaning of this slogan that Jinhan Group quickly gained brand favor among the customer groups, and thus achieved great success and rapid development."

Chen Jin smiled: "So that's it. In your opinion, it's just a slogan~"

"The slogan of a company is not to export its values ​​to customers?" Jules replied: "For example, the slogan of Xiangyun Group is'Let the world have no difficult business', and the famous Fuji Xun company is'Everything Relying on user value'."

"Plus this sentence of yours, to put it bluntly, it is the output for your target customer group!"

"Precise, concise, and straightforward, they are all very classic!"

After listening to him, Chen Jin was a little surprised. He didn't expect Jules to have some research and understanding of China's enterprises.

In view of this, he smiled and asked: "Then, when I come to the United States, how should I adjust my strategy according to different national conditions and markets?"

"Or, what do you think I should do?"

Speaking of this, Jules has completely relaxed, glanced at the sofa, and then at Chen Jin...

"Please sit down." Chen Jin nodded.

After sitting down, Jules continued: "Mr. Chen Jin, this is the purpose of my coming today."

"Our 35th Bank is one of the veteran capitals in the United States. It originated in the central and northern regions with the worst economy. Companies that can emerge from the central and northern regions are just like the people there, no matter what extreme weather or difficult conditions they face. , Can find their own way out."

"I think this temperament fits the style of Jinhan Group very well. Therefore, for foreign companies like yours, choosing a strong local capital as a partner can not only overcome the problem of inadequacy, but also Isn’t it the right choice to have like-minded ideals?"

Chen Jin frowned faintly when he heard this... Jules's remarks seemed to have no idea about the background of the 35th Bank and what it was actually doing!

So he smoothly asked, "Then what good projects do you have at the moment? Tell me about it."

"Subprime lenders!" Jules said with confidence: "Mr. Chen Jin, do you know what subprime loans are?"

Chen Jin hummed: "That was the business that caused the global financial crisis in 2008. How could I not understand? I even think that U.S. finance... can be said to have succeeded and failed."

"It's good to understand." Jules continued: "In the United States, especially in the big cities of Los Angeles, Washington, New York, there are actually a lot of Chinese immigrants."

"It's just that they generally have low incomes and low credit scores. Therefore, it is very difficult to buy their own real estate in the United States. At the same time, because of the discrimination that they have to admit, even high-educated and high-income Chinese are the same. Facing the problem of harsh bank loan conditions."

"In other words, in many cases, even if the Chinese have a high credit score, they still can only enjoy lower preferential loan policies."

"In this case, if pure Chinese capital like you is used as a fund provider to provide loans and subprime loans to these customer groups, in addition to reaping huge economic returns, it can also reap huge prestige returns. This It will be very beneficial for you to carry out various activities in the United States in the future."

"At the same time, this also coincides with your slogan. Not only the domestic buyers of Huaxia, but even the overseas buyers have also received your favor."

"And our Three-Five Bank can serve as the carrier of this strategy."

After listening to him, Chen Jin finally understood what he was making!

Jules put it nicely, what favors, what rewards, what prestige, to put it bluntly, is to let him directly become the capital side, and exploit the Chinese community in the United States!

"I have to admit it~" Chen Jin nodded, "This is indeed a good business! Since 2008, in the last two years, the US economy has recovered and the loan market has begun to prosper again."

"It's just that I'm very curious. Will you give the same opportunity to any capitalist who comes to the U.S.? Capitalist, this name sounds so good!"

Jules smiled and said: "Of course not. It is not easy to become a capital, but Mr. Chen Jin, it is not difficult in terms of your asset status. We are also very cautious in selecting partners. "

"It seems that you really don't know anything, you don't know anything~" Chen Jin shook his head and said to Wu Xiaojun next to him: "Send off the guests."

Jules was stunned!

He didn't understand, and the conversation was very harmonious, but Chen Jin's attitude suddenly changed...

"Mr. Chen Jin, what do you mean?" He puzzled.

Chen Jin still shook his head, and only said one sentence: "Go back and ask your boss well, and then come and talk to me."

After speaking, he raised his hand and Wu Xiaojun stepped forward to signal Jules to leave.

"..." Jules was confused, but seeing Chen Jin's resolute attitude, he had to get up and bow slightly to Chen Jin, and then left regretfully.

After driving far away from Chen Jin's mansion, Jules still couldn't figure it out!

What a great proposal!A pure Chinese subprime lender, that is a business that so many people dare not even think of. With a great opportunity in front of them, why is he driven out?

The more he thought about it, the more puzzled he became, and subconsciously speeded up the car, and galloped toward the office.

After he arrived at the office and put down his briefcase, before he went to find his boss, the other party had found him...

"Jules~ come with me." A middle-aged white man knocked on his desk and hooked his finger.

"Mr. Amos~" Jules was surprised, that was the head of the marketing department.He immediately got up, followed the other party straight out of the marketing department and into the elevator.

"Where are we going?" he asked in surprise.

Amos smiled slightly: "Come on, the general manager wants to see you!"

"?" Jules got in without knowing it, but didn't dare to ask more, so he could only quietly follow Amos and enter the floor that he couldn't enter at all.