Rebirth capital madman

"The opportunity does appear!" Senior, I nodded, "In the rice market, we can only rely on Ruixuan all the best sales network; in Western Europe, we can set up a personal computer, home TV game machine and other products in the UK. Branches and subsidiaries, even put Huanyu Electronics's stock, and listed the London Securities Trading Market. "

For the value of the European market, the high strings are optimistic, because it is more traces which are more traces.

In the "Old Script", the personal computer market has a lot of recognized best-selling products before the blue giant's IBM-PC is a market standard.

The success of IBM-PC is mainly reflected in it, which allows enterprise users to recognize the productivity value of personal computers, and use it.

It can be said that it is like IBM's famous big company that has been well-defeated. It has never seen the rabbit inappleur, and the personal computer is successful, it will be sent first after it is.

In other words, before the IBM-PC appeared, the personal computer market can be described in success, which in turn has cultivated at least three leaders.

The first leader is Jobs and Woz 's Apple; more familiarity than Apple, Downi and Kang Yida flooded in the history of the long river.

But in fact, Doudi and Kang Yida, compared with Apple, the same period, is more successful.

Downi Computer is Rui Xia's own products, with the sales network of Rui Xia all the United States, quickly become a market leader; Kang Yida integrates a microprocessor, semiconductor memory and other industries, making the product cost more competitive.

In contrast, Jobs, the second "stage, the apple under the leadership, is basically comparable to the operation of Downi and Kang Yida.

In view of the increasingly fierce competition in the rice country, Dowi and Kang Yida have opened up the European market. At the beginning of the 1980s of IBM-PC, the annual sales volume reached several hundred thousand units, and the annual sales of Kang Yida reached one billion. Dollar level.

It can be seen that how much the value of the European market is!

Since the opportunity of the European market is seized, why did Downi and Kang Yida have nothing to do?

In the high string, Dowi and Kang Yida finally eliminated in the market, there were many reasons.

First, Dowi Computer and Kang Yida computers are indeed the wind in the same period of Apple's product Apple-II, and later market standard IBM-PC.

For example, product design is too "dead", it is better to be extended by Apple-II and IBM-PC through slots on the motherboard.

The main products of Doudi Computer and Kang Yida computers have almost no one more than eight hundred dollars, usually around 500 US dollars; And the price of Apple-II is mostly more than one thousand more US dollars; as for IBM-PC series Products, rare to take a low price route, create a thousand and five models, but also failed.

It is called a penny, such as the price comparison, also shows the weaknesses of Downi Computer and Kang Yida.

Secondly, Doudi and Kang Yida high-end have also happened to the inner scorpion like Apple to drive away Jobs.

Charles Downi English, Downi Computer and Ruixia's operational trajectory, naturally because of the successors to compete, and then start to run; Kang Yida is the founder Jack Trimere and company main investors Owen Gur The serious differences occurred in Germany, and had to take a split.

The experience of the top three personal computer industries in the three personal computer industries of Apple, Doudi, and Kang Yida, naturally not repeating the same mistakes, but directly in the European market.

Of course, the competition in the European market is not so fierce, just relative to the US market.

At the era of personal computer flourishing, Western European countries are also actively involved, and the core microprocessors can be involved in the technical development level, and there are almost only the UK. In the "old script", there is no smartphone after more than ten years later, the ARM architecture microprocessor used, is from this.

This problem is also resolved, the chord is casually looking for a chance, and you will kill these small lots of competitors.

After Zhou Wen Yao, after ordering the idea, the high strings told the Ministry to prepare a happy group branch and the subsidiary in London.

Because it has already established an office in London, there is a ready-made resource available. Supreme boss does not need to worry about this kind of trivial matter. He only trusts to find a personal computer and home TV game machine industry. can.

The British just finished the referendum, all parties are busy harvesting the results, seeing not many opportunities and gods, and naturally don't leave.

After the Miki, the senior expert in the progress of the progress of the personal computer field is coming, it is called the breath of the air.

The small workshop manufacturing a personal computer is blooming everywhere, and the forerunters shouted with a personal computer to break the cultural slogan of large enterprises and the cultural slogans through large computer monopoly society.

Senior, the latest industry observation report submitted, and then compared to the "old script" heard, soon discovered the differences.

Because Huanyu Electronics launched an eight hundred dollars of personal computers, the individual computers of the tall test water have become anatomical study, which is the first goal of the sale.

In this regard, Zhou Wen Yao explained: "Because of the development of higher education in Mickey, add the business of this historic sales of electronic products like Rui Xia, makes ordinary people to obtain electronic components very easy, so the electronic technology enthusiasts in rice The group is very large, the technical level is not low. "

"Many of the people of our personal computer products, many are the participants in the popular period of calculator products, when this market crashes, they turn their attention to personal computers because of the price war collapsed. It can be described as quite accumulation."

"Just take the leader, the ALTAIR-8800 computer demonstration, Edward Roberts, is the most typical example. He has failed to operate the calculator, which has made a personal computer host product without a monitor, than us. It is also cheaper than the price of 627 dollars, thereby won a lot of orders. "

"We used to use legal means to clean up Edward Roberts, come to kill the chicken monkeys, but I and the investigator went to Edward Roberts to observe some afterwards, it is a small workshop, a simple production line, a mess It is really not going to shoot. "

"I think that the most effective response method for the imitation of our products everywhere is the price war, just like the previous Texas instrument in the calculator market."

"After all, we have mature mode of operation, the core of the personal computer - microprocessor Intel8008, we can get your hand with purchase price of no more than 75 dollars, and Intel Intel8008 and Motorola MC6800, every open price in the market is 360 US dollars. "

"Your method, of course, like the autumn wind to sweep the leaves, remove the small workshops of our products before the eyes." After the Supper, I said: "But it is only temporary because it is more cheap personal computer zero. Parts, soon there will be. "

Zhou Wenyao asked in unclear: "You are the microprocessor developed by the Motorola MC6800 R & D team on the recent e-magazine."

"Your homework is very enough, it is it." Senior sinking: "I estimate that this microprocessor is not necessarily strong than the fee of the Z80, but it will certainly reach a lower price."

At the same time, as the capital continues to flour into the semiconductor industry, the factory is built, and the price of semiconductor memory is bound to decline. "

"In this case where the hardware manufacturing conditions are increasingly mature, the regular business company that is far more mature than small workshops will certainly be admitted."

To put it here, the high strings look at Zhou Wen Yao, laughing: "These companies will naturally not be IBM, HP, because people still can't see this product function is like a business."

"Since it is not IBM, HP, then our personal computer, in terms of product extensibility, continuity, availability, etc., there is sufficient advantage."

In fact, personal computers are never a new concept, and there are different understandings in the industry.

In the case of HP, Motorola's MC6800 microprocessor has been used, and the "PC" product they think is, and the price is not as low as 800 US dollars, even less than 10,000 US dollars.

Personal computers of the hyperbathing water, winning with a sufficiently low price, with a high availability, customers can use the software, tax calculations, etc.

In contrast, Personal Computers from the Altair-8800 like Edward Roberts can only describe semi-finished products. People who have no relevant technical bases have not been used.

When the company like Kang Yida, the advantage of the Huanyu electronic personal computer will not be so obvious.

Ok, the chord still knows where the key is in this area.

Personal computers are used to use the customer, but also those ordinary users without computer technology, who can make them feel easy, easy to operate, who can win the market.

To do this, you can only be implemented by a personal computer software.

Supper strings and jumping greatly: "What is the result of our personal computer software development collection?"

"In addition to our own assembly language and C language compiler, programmers provide a compiler for other programming languages, which should further improve product availability." Zhou Yaowen replied: "I immediately ask questions about the report. Sample. "

Speaking here, Zhou Yaowen confirmed: "The boss, for those small workshops that imitate our products, I will coordinate Rui Xia, engage in a wave of price war, clear it?"

"Don't do it too obvious." Senior strings: "This kind of pressing should be to guide them to give up our products, and turn to research compatible parts of our products, such as replacing memory cards."

Zhou Yaowen nodded promised, leaving the chord of the office, walked out, wondering the taste, the boss's recruiting competitors as a guardian, it is really a wonderful!