Rebirth capital madman
Chapter 767 breaks the failure of the fourth TV network
As a host, the leader, there is always some, such as, for example, using people, otherwise,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
At this time, Gao Jazz wonderfully gave Barry Diller a quite philosophical problem, and suddenly let a devastating Barry Diller who will be awarded to appear, caught in meditation.
The chord is not unequal, successfully created the topic of the fourth TV network of the rice country. From 1950, it began to speculate, now, in addition to being killed by a monk, a lot of dare to eat crabs on the beach. The wreckage is only more and more daunting, which is more and more daunting. Do you think that you are definitely succeeded? As long as it is unsuccessful, that loss can be big. At that time, Bauri Diller resigns, sells the bag, but it can only be sent, there is no room for escape.
In contrast, the acquisition of a ready-made TV network, it is much more, especially the rice broadcast company, and the Paradime have such a deep origin, plus the time lapse, let the helm are vertept, the rice broadcast company is here. You must consider how to transfer the key nodes inheritance.
If in this case, Barry Diller can convince the hell, support your own an ideal of the fourth TV network of the rice country, and the Bauri Diller is in order to further lead the gods of the jazz, and the love of the bits.
Obviously, it is obsessed with so many years, Barry Diller will certainly not give up their own rice fourth TV network ideals, thinking for a while, and considering the words, the opening: "From your perspective, acquire a formal TV network, it is indeed a relatively worries. "
"But the problem is that the industry is very fast, the audience is very happy, including the three TV networks, including the rice broadcast company, history is enough, including a lot of programs, including the program In terms of disadvantage, the innovation is very difficult, essentially is not a lightweight of the fourth TV network in the establishment of the Fourth TV network, "has absolute advantage."
"Specifically, the recent changes in the situation in the TV media industry, the independent TV station outside the three TV network systems, the value is increasing, and the development of a relatively loose cable TV development in the stage is rapidly, the whole American family use The percentage reached two digits, and they are the potential members of the fourth TV network in the rice country. Such favorable situation is unprecedented. "
"On the other hand, the traditional three major TV networks have formed a tacit understanding in the advertising business in the advertising business, so that there is a company, such as P & G, General Mill, etc., clearly complained, put in Advertising is too high, you need to introduce the fourth TV network to strengthen competition. This kind of voice is getting higher and higher! "
Listening to the ultimate statement of Barry Dido sprinkled, the Supper final did not let Barry Diller disappoint, nodded, clearly express: "In this case, the senta Meng Media set its own TV network."
The lattice of this is good, ok, then I will do this in the case of unsuccessful, you will definitely drag down the entire divination group, Bauri Diller, you must not be in general.
Wen said that Barry Diller, the hanging heart, finally put it down, enthusiastically urged: "Gao Jazz, this acquisition of TV stations, please visit."
Gao Jazz, finally opened the document, "Let's discuss it."
This acquisition of the TV station is not only to see which TV account ratio, advertising revenue, sale price, etc. can determine whether the acquisition is as simple as the company's TV media industry exceeds the general situation. It can be said that the water depth is incomparable.
From the television station to transfer the contents of the program to the Terminal Terminal of Thousands of households, the technical operation of the TV industry can be divided into ground wireless TV, cable TV, satellite TV.
Among them, satellite TV, "satellite day, big pot" model, current commercial application, is still immature, Hughes Electric Company's Hugz Electronics, is involved in this technical field, giving high jazz conclusion, conservative It is estimated that it will wait for about ten years. Therefore, when sending the fourth TV network of the Miki, there is no need to consider satellite TV.
Cable TV has a history in Miki, and you can divert back to the end of 1940, but in a very long period of time, you play a "trial" role as a satellite.
For example, in the metropolitan area, there are thousands of households living in the high-rise building, which have supported their outdoor antennas, and it is inevitable that there are various real problems, so they are in units of each building, even each block. The total antenna of the received signal effect, and then passes the coaxial cable of the technology patent by the Mini Telephone Telegraph Company, and the program signal is delivered to the audience's television terminal.
This cable TV that plays a "trial" role, and there is no actual cable TV station to operate in the background.
After entering 1970, the true cable TV began to flourish, for example, HBO is founded and developed in this period.
Like ground wireless television that transmits program content through public radio wave bands, cable TV also accepts supervision of the Federal Communications Commission of the Miraki, just relatively loose.
The Federal Communications Commission in the Migi is very strict on the supervision of ground wireless TV, which has become an important reason why the water depth of the rice TV industry is.
For example, the Federal Communications Commission of the Mirako only allows a company to have up to twelve TV stations in the United States.
For another example, in the same media market, the owner of the two television stations cannot be the same.
What does the media market mean?
Generally speaking, there is a radio wave signal that transmits the contents of the program, and there is a range of effective coverage. It is not necessarily placed in the administrative district and the administrative district in the county and the city. It may be very large in the remote mountain area, and only a certain in the metropolitan area. Part of the administrative area.
The Federal Communications Commission in the Migo is through the concept of the Media Market, which avoids TV station monopoly, which in turn guarantees that there is competition between the TV station, providing the audience to provide high quality program content.
The foundation of the commercial TV station is nothing more than attracting as many viewers as possible, thus giving ads, making flow rates.
But in the same way, scattering the advertising effect of various media markets, it is definitely impossible to cover the best advertising effects in the United States, which is connected, coupled with the content production of high-quality programs with sufficient attraction, in order to pursue more benefits , Less costs, pull the bordering Millennium Traditional three TV networks in the United States, and the land of the company.
There is still a lot of articles made by the Federal Communications Commission in the Miraki Federal Communications Commission around the "Media Market".
For example, in most "media markets" in the country, the Federal Communications Commission of the Migo only allows three launch pads that use very high-frequency frequency band radio signals to transmit TV program content, and the fourth launch station must use special high frequency. Frequency band.
This specified impact is equally large. To know, in the early days of the development of the TV industry, it is necessary to have a TV set as a program content, there must be many technical short boards.
For example, a very high frequency frequency signal is theoretically divided into twelve TV channels, but at that time the tuner of the television can only separate the up to seven channels, because if the channel is too intensive, it will serve it. High-frequency television program signals, the TV is simply dealing with direct processing.
In this case, it is more advantageous to get a very high-frequency TV station, which is certainly more advantageous than the TV station of the special high frequency license. Even in the mid-1960s, the Federal Communications Commission in the Migi, the TV set in the rice market, must be able to directly topically tune the high-frequency TV program signal, but very high-frequency TV stable high-frequency TV stations, It is not so easy to catch up quickly.
The Dumon TV network of Paradon, basically is considered the earliest rice country fourth TV network, but it is inevitable that there are various effects, including that sent to the aversion of the anti-monopoly, the focus of the focus is inevitable. Resistance, finally pull the members who come over, often are TV stations that get special high-frequency licenses, there is not enough advertising income, how to survive, quickly, "life hard" special high frequency TV station became an independent TV station, The strength is irrelevant, simply retreats the special high frequency card to the Federal Communications Commission and the Guests of the Migi.
The Turns of Dumon TV network was to give the rice broadcast company to death, etc.
Just like Barry Diller lobbying, when it comes to today, those who hold special high-frequency licenses, which are not so completely in the lower wind compared to the traditional three major TV networks. Even in the independent TV station, such as New York, Los Angeles, etc., has a sign of fragrance; plus the booming of cable TV, the growth environment of the fourth TV station in the rice, indeed unprecedentedly.
But this is only a favorable trend in the macro level, and it has less than the training of the three TV networks that belongs to the traditional forces. If the fund is burned, it will be finished, and it will be done. Marry.
In addition, at least so far, such as a company has the up to twelve TV stations in the United States, and the owner of the two TV stations in the same media market cannot be the same, and the Federal Communications Commission, which is like the same, and has not followed. The latest changes in the Some TV industry situation will disappear.
Therefore, Barry Diller's acquisition of TV stations, there is a need to pay, there are very many, very fit.
However, things are human, but the rules of mortals have developed, and there is often a control of drilling camp. The Migrant Federal Communications Commission's supervision of TV stations control is not exception.
In the discussion, the tallization proposed a method of cracking, and there is a formal name of the emperor called "local marketing agreement". Explanation with less accurate insertions is to find an absolutely reliable agent, hold a TV station, and then rent this TV station to operate.
"Through this clever process, we can actually control more TV stations in the United States, and also provide further convenience to Hughes Radio and Television, Hester Radio and Television,". "
After listening to the idea of the Gazz, Barry Diller is so hesitant.
"Reassured, I have requested the professional lawyer team to repeatedly demonstrate, the operability is very high." Senior strings smiled, "and there were already many people, in secret use of this method, such as the Sincale Broadcasting Group. "
I heard this, Barry Diller's guts came up, "Then, do more, our Paramount is not used to take the role of the knife, if it is really pursued, at least to everyone! "