Rebirth capital madman

This price war is a bit like a round game. After the opponents have been completed, Sega has responded, and it is perfect to defend the stance of the home TV game machine market.

In this regard, the outside world is confident, because through the public relations processing of Sega, the situation can be said to be ignorant.

The four main strengths of the price war, Kang Yida and Texas Instruments have a low-end cheap personal computer "introverted" to invade the home TV game machine market, which is obvious, the death of the home TV game machine market; Yadali is electronics The game and personal computer are bilaterally, only Sega specially focused on video games, and the current situation is not over.

In this case, Wall Street is foreseen that Sega's profits will have a large decline, and other video game manufacturers complain that the industry faucet is in the process of presqueous people, I really can't tell anything wrong with the decision of Sega.

I am also forced, the market is broken, this pot is not back!

In fact, the situation has developed to the present, Yadai, Mei Thai and other video game manufacturers, and have got out their own market research, that is, Kang Yida, Texas Instruments' personal computer products, seriously impact their home TV game machine. Sales.

So, when Sega announced the price of the eight home TV games, the SG-3000 series of sales, when they cut to the 98 US dollars, everything looks so water to the stream, all in the middle.

Moreover, Sega has a decision to "please" consumer market, that is, the previous commitment, the previous round of price cuts and the difference between this round of price reduction, return to the user in the way, it can use the coupon To deduct, buy new game hosts, including the official surrounding equipment, game card with the handle.

Of course, this coupon restriction rule, still have some, including the use of the deadline before September 30 this year, only once, only to buy Sega's own products and third parties who won the official license of Sega Produce games, etc., anyway, it is not as good as selling.

It can be said that Sega follows the price war trend, further reducing the product price, not yet out of the outside world, but clean pariscence to return the price of the difference, it is very shocking, and forming the backshooting of the opponents to clearly feel .

Before I take these countermeasures in Sega, the chunghrine is still taking the Warner's CEO Steve Rose, in order to announce the decision of Sega, the reason is very simple, Sega and Yadaili are electronics The brothers of the game this same trench are naturally going to work together to deal with foreign enemies.

"Sega is so discouraged, Yada is better, can only send" ET Alien "video games, you can pull back a game." If you carefully taste Steve Rose, you will find A smoking and self-sounding, and self-proclaimed, the Gao Jazz has always been savvy, is it expected to go to the "dilemma" today?

"" ET Alien "video game is so fast?" If you are not a high jazz, surprised to listen: "How much copy?"

"It should be at least two million." Steve Rose replied and happy.

"Yadali is still conservative, according to what I know, the total sales of Yadali 2600 will definitely be far more than 2 million." Senior Solitude: "As a result, it is estimated enough to resist Kang Yida and Texas Instruments. The offensive, just, Sega's predicted price war losses in the household TV game console, there is a bit of single-shadow, and it is really necessary to remedy it, it may also be a new product release. "

Dark self-sufficient jazz loss actually to find some partners to share the Svesque Rose, which is really hanging up, "Sega has unexpected new products, is it going to be available?"

"Indeed, but not a home TV game machine platform, but an arcade platform." Gao Jazz demonstrated the honest quality of his comrades. "In fact, at this stage, there are venues such as bars, restaurants, shops, etc., and even dedicated game halls The same is very popular, and there is no foreign enemies such as Kang Yida and Texas Instruments. "

......

Among the exchange information such as such exchanges, Steve Ross is not harvest, and after discussing with the Gazz, he immediately called the CEO of Yadari, and asked about "ET Alien" More details of the video game, "You don't report," ET Alien "video game is going to market, then it matches those platforms?"

Ray Casa did not expect Steve Ros, but he was paying attention to such a specific problem, but he could only reply: "Because the time is too nervous, the current development only completed the platform of the Yadali 2600. As for the Yadari 5200, the arcade, and the personal computer platform, Yada 400, Yadali 800, etc., temporarily only planned. "

For this answer, Steve Ros is definitely dissatisfied. In order to win the exclusive compliance of the movie "ET Alien", he has a big price, so good resources, how can you not use it?

After expressing this dissatisfaction, Steve Ros has asked the "ET Alien" video game production plan. "These year of Charie 2600 sold two million units? You don't understand, How many people are looking forward to the electronic game it adapt? "

Ray Casa was trained to sweat, he suddenly felt that the big boss was actually reasonable. Recently, in the past few years, the rotten video game, there are consumers to buy, and then snapped up; "ET outside The interlocking time of the neighborhood is seriously compressed, it is completely foreseed that some places are not intentional, but a hidden hundred ugliness, "ET Alien" movie is full!

"The boss said, the production plan increased to 4 million copies, and we will always maintain the attention of the market, and make adjustments as soon as possible." Ray Casa immediately corrected his "mistake" on the spot.

Steve Ross is satisfied, hooks: "Okay, you will take time to implement it."

......

Senior strings, he can of course be observed that Steve Ros is in both video games, and a personal computer, in which the price war is full of confidence, so that Ya Dali and Sega are not exactly the same for price war.

But what is the relationship? Gao Jazz didn't really hope that Yadali helped to pull the tide, as long as it was on the stage, it was enough.

However, when the chords and Steve Rose exchange information, although sometimes it will be reserved, if you say it, you don't make a fake. For example, Sega will launch a new arcade and its supporting video games.

The home TV game machine market in North America must be yielded, but the arcade market is still healthy, and the current market is hot, very popular among players.

This phenomenon is not difficult to understand. In terms of single performance, the arcade is strong than a family TV game console, and the game experience has improved a large number of times.

At this stage, Sega's home TV game machine and arcade product model uses letters "SG" plus four Arabic digital codes.

Among them, the home TV game machine uses an odd code, the largest eight home TV game machine, has evolved to the SG-3000 series, and because the product technology is perfect, far from the up to 128-byte random dynamic memory The Yadali 2600 comparable, so there should be no more architectural change, the product model is basically stopped here; the SG-5000 series of the top, is the salesplace, the price is not as good as eight home TV game machine, the price is also small Sixteen home TV game machine products.

Sega's arcade has evolved to the SG-6000 series, now ready to release the SG-8000 series, the CPU uses the Zilog of Zilog, which has been silently supported by Z8000, including memory space, adjustable resources. The far-off home TV game machine is also used in the N800 CPU, and is responsible for handling video, audio unique chips, performance is greatly improved than SG-6000 series, this is in video game "Star Wars" The performance of "Raiders" has a determination of incomparable prove.

David Rosen Chairman Chairman, personally attended the SG-8000 series of conferences and answered questions from the media.

In this regard, it includes the new work of Sega without a home TV game machine, but it is a big move in the arcade. Is it not from the heart, so the sharp problem of the road after the arcade.

David Rosen continued to have a painfulness of this price war, reiterated that Sega is the biggest victim, but it emphasizes that Sega operation is in good condition, there is no problem for price combat power, and finally desperate reporters Force back to the excellent performance of the SG-8000 series.

The media still has a professional scriptures. At the same time, it is not forgotten to praise the SG-8000 series, which is the most powerful arcade.

After appreciating David Rosen's suffering "performance", the tall strine is very satisfied, and you have been very satisfied with the effect it, you all think that Sega is going to be able to stop, you only need to add oil, You can grab the location of Sega!

In the high string, this time the new product in the video game industry is a humble! The product is unintended, and it will make the chaos of the whole currency, and the product is large, and the current market is in the current market.

When the essays, the problem of the difference coupons such as Dichang's difference coupons, so as to reflect the loss of the loss in the third quarter of everyone, the price war again, the main attack of Kang Yida, and putting it the main force Personal Computer product commodore64 price is lowered from four hundred dollars to $ 210.

Here, don't say that Sega hit itself, and Lian Kang Zhaoda's direct low-end cheap personal computer competitors Texas instruments did not dare to cover up. Here to let the wind, the prevention needle, that, the third quarter will appear possible It is the biggest loss in the history of the company ...