Rebirth Enchanted Xiangjiang

Shi Nansheng didn’t understand the decision of Qiao Summit. It was obvious that a 5% more share could be shared. It’s a better option that 20th Century Fox needs to deduct publicity costs first. Instead, he would rather choose to share the proportion to 20th Century Fox. Fifth, we must also let Twentieth Century Fox pay all the advertising costs, which is not the best option. Why, why?

When Shi Nansheng asked why, the words that popped out of Qiao Feng's mind for a moment were that the pattern was broken, but then he thought it was funny.

Shi Nansheng is older than him. The reason why he doesn't understand is that he doesn't have the memories of his previous life.

Moreover, the Hong Kong film circle at this time is still very pure, really, much purer than Hollywood.

Looking at the box office splitting method in Hong Kong at this time, Jiahe, Shaw's own films are fine, and it must be self-sufficient.

But except for their own films, their subsidiaries, satellite companies, and even those independent production companies have to be shown on these theaters. These theaters did not say that they should have a distribution company, and they do not charge any distribution. Cost.

In the past, independent production companies got these theaters for screenings after they made a film, and there was a bottom-back system, which meant that the film had to be shown on the theaters, regardless of the box office, first according to the number of screenings, equipment, etc. Set a bottom line price that needs to be paid every day. If the box office of the movie is not satisfactory and the theater box office does not reach the bottom line price, then the theater line will earn the bottom line price. Of course, if the final account can be divided by the theater line If the price is higher than the bottom line, then it will be divided.

Under the underwriting system, the probability of loss for the theater operator is much reduced, but the risk is passed on to the producer. Whether the producer loses or bears the consequences, and sometimes the box office is too bad, not only does the box office make no money, but also Additional compensation package base fee.

Of course, this is also because the Hong Kong film market is small, and the screening time of each movie is relatively short. Very hot movies are rarely screened for a month, mostly for more than 20 days. The general movie screening time is usually twice a week. What the week looks like.

There is also no need for an overly complicated way of splitting accounts. Natural theaters, such as those who want to engage in shady, are more difficult. There must be box office stealing, but generally discerning people can easily see it.

Compared with Hollywood, every link in the Hong Kong film market wants pure white flowers. In Hollywood, every link has extremely cumbersome contract restrictions, but no matter how contracts are restricted, the upper levels of the Hollywood industry chain have enough ways to try their best To increase their own interests.

Not to mention the channel terminals of the theaters, just say that the movie distributor can play to the death of investors, especially investors outside the circle, and can also play to the stars who want to share profits.

In the original space-time, Warner, the publisher of Harry Potter and the Order of the Phoenix in 2009, released a report that the movie was at a huge loss during the theater release stage.

And what is the box office of this film, 98.2 million US dollars, and the production cost, 315.9 million US dollars.

In other words, according to the distribution of domestic films in the United States, the producer is absolutely profitable by relying on the box office split.

But the final result was that the producer only received US$276.7 million and lost US$40 million.

The reason for this situation is that the issuer has been involved in it. The normal distribution fee Warner can only get less than 50 million US dollars, but the final publicity fee Warner deducted 182.6 million US dollars. What did you do with the 130 million U.S. dollars? Used for promotion and marketing.

But this is a matter of left hand to right hand, because most of the promotion and marketing platforms are Warner's own, because Warner itself is a media giant, and Warner Pictures is just a subsidiary of Time Warner.

The advertising and marketing expenses that Warner paid to itself are all in accordance with the highest standards in the industry, but this is not legally problematic. For example, the normal advertising on a TV station may cost 10 million US dollars, which is a medium The price, but Warner gave it at the industry’s highest standard price of US$20 million. Is it normal? It’s not normal. But there is nothing wrong with the law. Although US$20 million is the highest standard, it does not exceed the highest standard. Unreasonable but legal, nothing wrong.

In the end, just because the promotion and marketing expenses were as high as 130 million U.S. dollars, after deducting these, the producer only got more than 270 million U.S. dollars. Lost it, and lost 40 million.

But for Warner, the main investor in the movie, he did not lose money at the box office of the movie. Not only did he make a lot of money without losing money, but he made a profit from the announcement.

It is the British Shengri Film Company and other three other investors that accounted for more than 60% of the money.

Hollywood is too dark, and there are countless off-market tactics. Instead of risking being scammed in promotional expenses and choosing 35% of the box office share, it is better to give up 5% to the issuer Twentieth Century Fox The company only earns the most transparent 30% of the box office share.

Because the box office is the most transparent, although the theaters may conceal the report and steal the box office to reduce the box office, but because it involves their own interests, there is no need for Qiao Feng to send someone to stare at the 20th Century Fox himself. Defending the theater line to make small moves.

And giving up the 5% of the share can also make 20th Century Fox more motivated in its publicity and distribution, because the better they promote it, the higher the box office, and the more they have to get the 5% to get the more. Much money.

For its own benefit, Twentieth Century Fox will never slacken its publicity. If the box office results in the first weekend of the screening are good enough, it will strive for more canvases and more films in the theater. Twentieth Century Fox will also Be more proactive.

And for this kind of film that originally belonged to Hollywood to make money by himself, Qiao Feng felt that he earned more and less, and he didn't need to care too much.

Most people may think that for films like this, American actors or white actors should be used as the leading actors, because this is obviously more in line with the European and American viewing preferences. After all, whether it is Chinese or Europeans, the acceptance is not as good as for the same. The acceptance of skin color is so high.

But Qiao Feng is to use Chinese, or to use Hong Kong, the mainland and other Chinese actors he likes. Because in his opinion, they are all Hollywood movies. As long as they don’t lose money, they can make money. It is worthwhile to see Chinese actors in front of European and American audiences.