Rebirth Enchanted Xiangjiang

() The reputation of the last emperor in the first week of the screening is very good, especially the professional reputation. I don’t know if it really feels very good, or the money given by the gift will work. Anyway, those reporters who have been invited to watch the advance show, film reviews People have basically given good reviews, even if there is a challenge, they will finally say that the last emperor is a movie worth watching.

But it has to be said that as a biographical feature film, the audience is naturally small, even if there is so much publicity, this fact cannot be changed.

In the first week and seven days of the show, the last emperor got a box office of $10.7 million with a scale of 1,000 canvases. At that time, Twentieth Century Fox was very surprised and thought it would be a big hit again. The film, as a result, did not expect the attendance rate began to decline from the second Monday.

When the second week ended, the box office of the Last Emperor fell by 30% compared to the previous week, and only got 7 million US dollars, and then the third week began.

In the second week, it dropped by 30%. The decline was not small. The theaters were a little reluctant. They reduced a hundred canvases and gave them to other movies.

Therefore, starting from the third week, the last emperor’s screening canvas was only 900 yuan, but the attendance rate still did not rebound but continued to decline.

"Ahui, don't have the burden. I didn't have big expectations for the box office for this movie. As long as I don't lose it, I can make a little bit. What? With the current box office trend, the cost can not be recovered? Don't worry. If the North American market cannot be collected, aren’t there other markets around the world? It will always come back, so you can relax, um, yes, that’s it. "Hang up the phone, Qiao Feng looked at the other side with a wry smile.

"Jia Hui is calling?" asked Shi Nansheng, who was sitting opposite.

"Yeah, this guy is worried that I will irritate Li Hanxiang because of the bad box office results, so he took the initiative to call and wanted to take the blame on himself, saying that the bad box office results are all because he didn't perform well. Haha, this nonsense It's really good enough." Qiao Feng was a little bit dumbfounded.

Shi Nansheng shook his head funny when he heard it. The quality of a movie depends mostly on whether the script written by the screenwriter is good, followed by the director's guidance, the editing and editing, and the actor's performance. problem.

An actor can't save a movie made with a bad script, no matter how superb his acting is, it can't save a movie made by a director indiscriminately.

If an actor fails to perform well, the director's responsibility will also account for more than half. Because the director does not guide well, there is no one side and again, so that the actors can perform and grind for excellence.

Take Zhang Manyu as an example. Everyone says that she is the goddess of acting and is the actress who has won the most awards in Chinese. However, you must know that Zhang Manyu is known for not acting since her debut. Even the movies of Cheng Long, which are kung fu movies Ah, what doesn't need too many great acting skills is the existence of a vase, and Cheng Long can't criticize it. It's not good for Zhang Manyu to dislike Zhang Manyu.

Even the vase is not good at acting. Can you say that Zhang Manyu is the goddess of acting? No. But after Zhang Manyu cooperated with the great directors of literary films such as the King of Sunglasses and Guan Peng, the acting skills began to increase by leaps and bounds.

why?

On the one hand, it is easy to hone the acting in a literary and artistic film, just like Hollywood wants to hone the acting, basically it must be mixed with the independent film circle to win the award. On the other hand, the script is suitable, and the third is the director’s credit.

Whether it's Guan Peng or Wang Jiawei, they are particularly capable of grinding, especially Wang Jiawei, then making a movie is completely water milling time. Shooting over and over again, over and over again, even if it is a hard stone, it can be polished for you. Uncut jade.

So whether the actor is good or not, the actor's own talent and attitude account for a small part of the factor, and more of it is because of the director.

As for whether a movie is good or not, the most important thing is to see the director, the screenwriter, the editor, the actor, at most, it ranks fourth.

"Jia Hui is really a good person." Shi Nansheng thought for a long time, only to think of such an adjective.

"Haha, character really doesn't have to be chosen." Qiao Feng also smiled and agreed, "Well, let's not talk about him. With the release of bodyguards, is 20th Century Fox still only willing to fight for 800 canvases?"

"Yes, because of the unsatisfactory box office of the last emperor and the fact that the bodyguard is a pure Hong Kong movie, 20th Century Fox is also conservative about the release of the bodyguard and is not very optimistic. They said that 800 yuan is already theirs. The upper limit that can be achieved.'' Shi Nansheng said with an ugly face.

"It's very realistic to hold high and low. When the box office of our movie was good, we couldn't bear to let go of every opportunity for cooperation. Now it's just that we just had a movie at the box office that was not too good and we changed our face, really... "The corner of Qiao Feng's mouth raised and sneered contemptuously.

Shi Nansheng thinks what Qiao Feng said is right, it is really too realistic. You must know that judging from the current box office trends of the last emperor, this film will definitely not lose money, because there is only more than 10 million investment, plus publicity. The cost will not exceed 20 million.

At present, the box office of this movie has only been released for two weeks, and the box office has almost reached 20 million, and there are still more than ten weeks for it to be shown. Even if the attendance rate drops sharply in ten weeks, it can still earn another 20 million US dollars. At the box office.

Forty million U.S. dollars is enough to make all the investment in this film return.

He won't lose money, but 20th Century Fox changed his face so impatiently. I really didn't want to say anything.

I think that when Qiao Feng’s first investment in American film Terminator was released, Twentieth Century Fox only won 700 canvases, waiting for Qiao Feng’s investment in the second and third film that focuses on the European and American markets. Back to the future and Joe When the husband and wife was released, because the Terminator won nearly 90 million US dollars in the global box office, and the investment was only more than 7 million US dollars, the rate of return was amazing.

In the twentieth century, Fox immediately changed his attitude. Without Qiao Feng’s talk, he bought one hundred more canvases and started painting with eight hundred canvases. Then when he found that the movie was unexpectedly popular, the box office rose steadily. At the time, Twentieth Century Fox immediately put pressure on the theaters and won more than two hundred canvases for the two films.

Now and then, the treatment is completely opposite.

"Mr. Qiao, do you think you can continue talking?" Shi Nansheng asked.

"Let's put it aside for now." Qiao Feng waved his hand and said, "Didn't Paramount have already set a schedule for Lingyun, and won one thousand and one hundred canvases? Then wait, wait for it. Let's talk about it after Lingyun is released. When the box office of Lingyun is as good as expected, I believe that 20th Century Fox will change its attitude. If they do not change, then we will find other companies to cooperate.