Rebirth Enchanted Xiangjiang

The bodyguard was released for three days plus the morning and night show. The three days of the weekend got a total of more than 12 million US dollars in the box office. It is certainly not as good as the best score in the film invested by Qiao Feng, but it is not bad, and it is one The box office of a purely Chinese movie with a box office of 12 million has fully met the expectations of Qiao Feng and 20th Century Fox.

In a survey conducted by a professional research company, the audience who participated in the survey listened to the song and then chose to watch the movie accounted for nearly 30%. That is to say, Ye Qianwen’s fans and pseudo fans contributed more than 20% to 3 million. At the box office around US dollars, it is more than 10 million Hong Kong dollars when converted into Hong Kong dollars.

This is a good song, the appeal of a good singer.

After obtaining such survey results, not only did China Star and Polygram increase the promotion of Ye Qianwen, Twentieth Century Fox also took the initiative to increase cooperation with Polygram.

The result of the combination of the strongest record company and one of the strongest film companies is that the bodyguard's album of the same name rose by 30% last week on the original basis, and Ye Qianwen once again won the billboard single championship. Above, the box office cut over 25 million in the second week, exceeding the 20 million box office expected by Fox in the 20th century.

It was released for two weeks, said it was two weeks, but it was actually a week and a half. The bodyguards got a total of more than 37 million US dollars in the box office.

Compared with investment, it is definitely a big profit, not to mention that you have almost made a profit when you invest in it in Hong Kong.

Therefore, basically no matter how much the final box office gets and how much Qiao Feng gets, the net profit is earned. The 20th Century Fox is also quite satisfied with this box office performance. Compared with the money invested in the announcement, they claim The 15% of the box office share is absolutely so that they can also make a fortune.

The considerable gains made Twentieth Century Fox more concerned about publicity.

However, Qiao Feng no longer pays attention to the box office situation of bodyguards. First of all, there are still some shots that have not been filmed, and the first animation after the establishment of DreamWorks Animation Studio is completed.

This short film is the cartoon that Qiao Feng promised to support John Lasseter at the time. Qiao Feng did what he said, and he said he would give him full support.

This film is only two and a half minutes long, which really fits the positioning of an animated short film, and none of them feel that it is like an animation.

But for this two and a half minutes, it tells about two desk lamps, the bigger desk lamp looks weirdly watching the small desk lamp playing with a rubber ball, from the beginning to the end there is no dialogue animated short film, Ed Kamel and John Lasse The real managers of these two studios are all in the company, working overtime and working overtime. John Lassart even took a sleeping bag and slept under his desk so that he could start work earlier the next day.

The two rushed to work so that they could participate in the annual SIGGRAPH computer exhibition, which is also the original intention of John Lassart to make this animated short film.

The SIGGRAPH computer exhibition attracts thousands of professionals every year. In terms of the software and hardware technology of computer graphics and animation production, this exhibition can be said to be the most authoritative and influential.

The vast majority of computer graphics technology software and hardware manufacturers will bring their latest research results to the SIGGRAPH annual meeting every year, and most of the game computer animation creators will also concentrate their most outstanding works of art this year on SIGGRAPH.

But this is only eight or six years, and it has an impact, but it is not as big as expected, especially even if this animation is brought to the exhibition, it will not change the status of the studio that has not been profitable in recent years.

So after learning that the two had worked so overtime to make a short film, Qiao Feng called the two of them and communicated with them about the exhibition and the participation of the short film. Finally, after repeated persuasion by the boss, Qiao Feng, the two people gave up. The idea of ​​working overtime to finish the exhibition.

Then I was going to grab the short film that was ready at the end of August, and it was only now in October. However, Ed Camel and John Lasseter also said,

In fact, Qiao Feng doesn’t care if it’s good or not. What you can do with a two-and-a-half-half short film is nothing but accumulation of technology and practical application. Of course, Qiao Feng doesn’t understand this either. Anyway, Ed Kamel and John Lasseter said yes, then he nodded his approval, yes.

Although the short film is short, it is also an animated short film. The production is naturally to be released. Fortunately, although the film is short, DreamWorks Animation Studio does not have the ability to distribute, but the DreamWorks film company owned by Qiao Feng has the ability to distribute. .

It has been open for several years. Although there are not many staff, it has cooperated with Twentieth Century Fox and several other companies to release many high-selling movies. UU Read www.uukanshu.com still gave DreamWorks Studios a certain distribution channel.

It is impossible to say that there are a lot of cinema canvases to contact, but it is okay to find dozens of nearly a hundred of them and arrange the screenings, and there is no plan for long-term screenings.

Qiao Feng, who makes money, doesn’t want to. He is running for next year’s Oscars. Because of the problems of the producer and the starring actors, the films he invested in are difficult to nominate for special performance awards, but this short animation film is not. Same again.

This is considered a technical award, and the producer is a genuine American, so it is relatively easy to get nominations.

The key thing is that Qiao Feng is very clear that the original animation short film of the original space-time is nominated for next year's Oscar for best animated short film, and is also the first computer special effects film nominated for Oscar.

Compared with the SIGGRAPH computer exhibition, which is highly professional and does not pay much attention to the outside world, the Oscar is more suitable for promotion and more suitable for building popularity. Of course, if it can be nominated, it can help the studio to build its reputation.

Ed Kamel and John Lasseter can really be said to be workaholics and technical madmen, especially John Lasseter. This little lamp animation short film was only completed and scheduled for release. In his mind He already has the idea of ​​the next animated short film, and he is going to try the production of night scenes and rain scenes in the new short film.

Technology accumulation is like this, the same try, fail, try again, fail again, try again...until success.

No matter how all the technicians in the DreamWorks Animation Studio under the leadership of the two people do, Qiao Feng only provides financial support, what he wants to do, and what he wants to do is a technical matter. He only needs to make sure that the money he invested is used for business. Just fine.