Rebirth Enchanted Xiangjiang

"Why did Sony get involved in the film industry when it makes electronics?" The scary Sony, who is doing electronics well and has high profits, wanted to buy MGM and Wang Cuixian was puzzled.

"It is precisely because Sony is engaged in electronics that he has to get involved in the film industry." Qiao Feng said with a smile: "Think about it, what is Sony's most famous product? Come out, you know why Sony wants to get involved. The film industry has to buy MGM, one of the seven major Hollywood studios. Sony’s purpose is different from mine."

"It's a video tape, a camera and a video camera." Wang Cuxian said without thinking about it.

"Yes, it is these audio and video equipment. These are Sony's flagship products and Sony's flagship products. Now most of the world's film shooting uses Sony cameras, because Sony's best of its kind." Nodded.

Sony was first established after World War II. After the Second World War in Japan, the capital Tokyo was in ruins.Inobu University established the "Tokyo Communication Research Institute" in a department store warehouse in the Nihonbashi area of ​​Tokyo.Akio Morita joined the joint operation under the invitation of Ibuka University. The company received 190,000 yen from Morita Liquor. In 1946, "Tokyo Telecom Industry Co., Ltd." was formally established and moved to Gotemyama, Shinagawa District.

At the beginning, Sony was a radio. The business was not smooth at the beginning of its establishment. It was not until 1956, 10 years later, that it developed the transistor technology that was not optimistic at the time, and developed the world’s first transistor radio "TR-55". Getting better.

Although Sony’s black-and-white TVs had been sold as early as 1950, its technical competitiveness had no advantage, and the quality control of the mass-produced color TV products was not ideal, resulting in huge losses and the company’s closure. the edge of.

In 1967, Sony announced that I was personally involved in the development of Trinitron image tube technology. This technology made Sony TVs popular worldwide. Akio Morita borrowed huge development debts from the Japan Development Bank and was able to pay off within 3 years.

And Sony quickly became a large group.

In 1970, Sony, JVC and Panasonic jointly released the U-Matic tape recording system, which officially kicked off the future video tape specification competition. On April 16, 1975, Sony released the world’s first Betamax specification for the civilian market. SL-300, in one fell swoop, made Sony a global consumer electronic imaging manufacturer.

The Japanese JVC introduced the VHS specification in September 1976, and Konosuke Matsushita also decided to join the VHS camp.In the competition between Betamax and VHS video record, due to VHS's improvement to Betamax's biggest weakness (the recording time is only 1 hour), and Betamax in the case of Sony's unwillingness to open the specification license, VHS quickly expanded the market at a rate of three times Betamax.

Sony insisted on using Betamax against the VHS alliance, which was open to the world's specifications. The 14-year-long battle for specifications finally ended in 1988 when Sony resolutely joined the VHS camp, and Betamax completely withdrew from the market.

From a technical standpoint alone, the Beta format is far stronger than the VHS format, but Panasonic has won the support of many manufacturers through flexible licensing operations, thus dominating the civilian market.The Betamax format has entered the professional field with its technical advantages and has become the leading standard in the field of professional broadcast-level video. Many broadcast-level video standards today are based on this starting point.

In March 1979, at the request of Ibukazu University, the audio department changed the pressman, a small tape recorder used by reporters, into a smaller tape recorder. After receiving praise from many people for its good sound quality, Akio Morita’s Under the leadership, Sony launched the alkman (walkman) in July 1979.

Akio Morita positioned the alkman in the youth market, emphasized youthful vitality and fashion, and created a headphone culture. He began to sell in the world in February 1980, and began to use the non-standard "alkman" globally in November 1980. Japanese and English are the brand names. Until a few years, "alkman" has sold more than 250 million units worldwide.

At this point, Sony has become a behemoth.

Because Sony suffered a terrible defeat in the competition between Betamax and VHS video records, Akio Morita realized that the best hardware alone is not enough to allow Sony to control the market.

Morita Akio believes that it is necessary to combine the most high-end hardware with the most advanced content, which will definitely produce a chemical reaction of one plus one greater than two.

What is the most advanced content? At this time, and even decades later, the most advanced content is bound to be movies.

And which movie power is strong, it is undoubtedly Hollywood. And Hollywood is the top seven in Hollywood. And just at this time, there was a rumor that Kekelian wanted to sell MGM.

Although MGM is no longer lonely, the hero is no longer there, but it is also under the skin of the Seven Hollywood.

Although I heard that Qiao Feng is talking to Kokrian about the acquisition, how could a behemoth like Sony care about Qiao Feng.

Even if Qiao Feng is worth billions of dollars, compared with a large group like Sony, Qiao Feng is not a little bit worse.

After all, the Walkman alone can sell more than 200 million units. At this time, the Walkman is still a luxury item, and the price is very expensive. Sony has made hundreds of millions of dollars on the Walkman alone.

In addition, Japan’s investment in recent years has been so good that all companies are making special announcements, and Sony is the leader in it.

Of course, even if it is not to find the best content for his products, Akio Morita will definitely stick in.

Because sometimes money is not the only purpose.

Japan’s economy has grown substantially, establishing its status as the world’s second largest economy, while the U.S. economy is sluggish; Japan’s defeat to the United States in World War II has made many Japanese companies out of national pride. , Crazy mergers and acquisitions of American companies, but many American companies are unable to fight back.

What kind of money Mitsubishi Heavy Industries can make by buying the Rockefeller Center is just to make a face.

The U.S. repurchased Rockefeller Center a few years later also for the sake of face.

Sony bought MGM, one of the seven major Hollywood films that symbolize American movies, on the one hand for profit, and on the other hand for face.

This Japan is the same as the Korean stick. The national pride is strong. They are desperate to expand their country’s influence, whether it is economic or political, or other aspects, Japan has Expand your influence all the time.

"Sony is so powerful, and the price will definitely be very high. It must be closer to Kirklian’s psychological expectations than i’s. What are you going to do?" Wang Cuixian asked worriedly.