Rebirth Enchanted Xiangjiang

Because of its stable performance, Coca-Cola bought Columbia. In the same year, the cable channel HBO and CBS under Columbia United Times created Samsung Films.

However, in just two years, in 1984, CBS lost its enthusiasm for making movies and withdrew from this new company. Three years later, HBO also retreated.In December 1987, Samsung Films was merged into Colombia.Since then, Colombia has become more interested in forming a new company. First, it established Nielsen Entertainment with partners from the United Kingdom and Canada, and then co-founded Victory Films with the established French company Gaumont, and then founded Castle Rolling Stone Entertainment. .

Over the years, Colombia has not only had successful works such as "Baby" and "Ghostbusters", but also produced a lot of money-losing goods. Moreover, many of the money-losing ones are blood compensation.

In recent years, the overall performance of American film companies has not been very good. If it is not good, it is the 20th Century Fox that has collaborated with Qiao Feng the most, and Disney and Paramount that focus on adult fairy tales.

This is considered to be the best performing film company. As for the others, they are not developing very well. The ones who lose money are more than those who make money.

Therefore, this is also the reason why Yuanshikong, whether it is MGM, Columbia or Global, can be acquired by others. It really doesn't make much money.

For businessmen, why do they come if they don’t make money? If someone buys it, sell it quickly.

Coca-Cola was determined to abandon its high-profile film business and return to its roots. It happened that Qiao Feng was crossed by Sony when it acquired MGM, and Qiao Feng turned to Columbia.

Sleeping came to the pillow, and for Qiao Feng’s request, Coca-Cola was willing to buy one hundred and one thousand.

In particular, after Qiao Feng opened his mouth and offered a sky-high price of 3 billion U.S. dollars, Coca-Cola was even more reserved.

You must know that when Coca-Cola bought the shares in Colombia, it did not spend a total of one billion US dollars. Now if it is sold to Qiao Feng, in just five or six years, Coca-Cola has made two billion US dollars. This is comparable to that of selling Coke. Also make money.

It’s just that Qiao Feng’s quotation was too quick, and the price was too high. Qiao Feng seemed too urgent, especially when MGM was crossed by Sony, Qiao Feng’s impulsive quotation made The people at Coca-Cola think there is a bargain.

They think that Qiao Feng was stimulated by Sony, and his face was lost by Sony. Therefore, at this time, Qiao Feng was out of an abnormal state. At this time, Qiao Feng is likely to desperately want because of the loss of face. Earn face. Therefore, Qiao Feng will come up with Colombia, whose buying situation is much better than MGM.

Since Qiao Feng sincerely wants to buy, and his willingness to buy is very strong, he wants Columbia to step MGM under his feet, and Coca-Cola will naturally not let go of this lion's opportunity to open his mouth.

Anyway, Caijing Magazine has surveyed and estimated Qiao Feng's net worth. Generally speaking, Qiao Feng's net worth is more than 3 billion U.S. dollars. As for how much it exceeds 3 billion U.S. dollars, it is different.

Some say that Qiao Feng’s worth is under 4 billion U.S. dollars, some say that he is worth more than 5 billion U.S. dollars, and some exaggerate that Qiao Feng’s worth is more than 10 billion U.S. dollars, because Qiao Feng was in the stock market last year. Amidst the turbulence, it reaped wildly, and I didn’t know that I made billions of dollars using leverage.

But no matter what the report is, almost all the magazines and newspapers believe that Qiao Feng's net worth is more than three billion US dollars.

For this reason, Coca-Cola directly rejected Qiao Feng's offer and gave their price of 4.5 billion US dollars.

Of course, Coca-Cola certainly does not think that Colombia is worth so much money, nor does Joe Summit spend so much money to buy Colombia. But it does not prevent them from making such a bid.

Although the Americans don't have this idiom, they still understand the principle of repaying money on the spot.

Compared to the shameless Kokolian, after discovering that Sony was not bad for money, he directly raised the price from 1.5 billion to 2 billion US dollars. This kind of behavior of seeing people raise prices, Coca-Cola is still a shame.

At least, Coca-Cola didn't say that the price negotiated with the other company was about to be negotiated. It turned out that this one was not bad, so it kicked the other one and set a higher price to negotiate with this one.

Qiao Feng wants to buy and Coca-Cola wants to sell. First of all, after reaching an agreement on this point, the remaining question is whether the prices of the two parties can be negotiated.

If nothing else, there is a 90% chance that this acquisition will succeed.

Originally, I was so happy that I finally kicked out Qiao Feng. The Japanese movie was in the United States, and Sony, who was undermining Hong Kong movies in Hollywood, was dumbfounded by Akio Morita.

They thought that it was a big victory for them to grab MGM from Qiao Feng's mouth. However, they didn't expect that Qiao Feng actually made a good offer for Colombia.

The point is that Coca-Cola is so rich, they even agreed to Qiao Feng's purchase. Are you so poor?

Hey, I don’t know if I should say a dirty word.

Look at what Qiao Feng is talking about is a $4 billion acquisition, while on his own side, he is talking about a $2 billion acquisition that was originally only 1.5 billion and was forced to raise the price.

Originally, I felt very good about the two-billion-dollar acquisition alone, and I felt that I was broken.

However, compared with Qiao Feng's side, the difference is not a little bit.

This has made Morita Akio and Sony employees convinced and reconciled to their national pride.

We are Sony, but a super multinational group. How can we be compared by one person, this is absolutely impossible.

We cannot be compared by one person, let alone by a Chinese.

In Southeast Asia, Japanese movies were beaten by Hong Kong movies. In the United States, in Hollywood, in this capital-conscious world, we will never allow this to happen again.

However, if you buy MGM for two billion US dollars, you feel that you are not at a loss. You can't raise two billion three billion US dollars on your own in order to be longer and shorter with Qiao Feng.

On the other hand, Qiao Feng's bid price was 3 billion U.S. dollars, and the purchase price of 4.5 billion U.S. dollars by the other party caught everyone's attention in an instant.

It’s not just Hollywood, it’s not just all walks of life in the United States. Even the European and other literary and artistic film markets occupy major places and Hong Kong, all walks of life in Japan, especially the economics, and the entertainment industry have set their sights on Hollywood, Columbia, and Coca-Cola. Qiao Feng, who can always make waves after going to the United States once.

"Three and a half billion dollars."

A week after the start of negotiations with Coca-Cola, Qiao Feng finally let go of the 3 billion U.S. dollar offer that he had bitten to a 3.5 billion U.S. dollar.

A loose mouth is 500 million U.S. dollars. Wall Street, even the entire American economy and entertainment industry, and even Japan, and everyone who followed this negotiation in Hong Kong were shocked for a moment.