Rebirth Enchanted Xiangjiang

"I heard that you and Spielberg are going to collaborate on a movie about the Nanjing Massacre?" Seeing that Qiao Feng didn't care about offending people, Gong Li didn't say much. She believed that there was a problem and this man could do it. Calmly dealt with. So, she changed to a more concerned issue.

"There is such an intention, why do you have an idea about this movie?" Qiao Feng raised an eyebrow and asked with a smile.

"What can I think of? The intention reached at Qingxia's film festival, needless to say, the heroine must be Qingxia." Gong Li said of course, she was a bit savoury. Who let so many women in, Joe The peak is the best for Lin Qingxia.

So, even if she starred in the anti-Japanese film Red Sorghum, even that film won the Golden Bear at the Berlin Film Festival, and her performance was also praised, but she didn't think that Joe Summit chose herself as this film. The heroine of the movie, because as long as there is Lin Qingxia, there will be no one else.

"Hehe, you are wrong about this, this movie Qingxia is inappropriate." Qiao Feng glanced at Gong Li after speaking, and when she saw her eyes widened in surprise, he smiled and gave Gong Li a bigger one. Surprised: "On the contrary, I think it's quite suitable for you."

"Me?" Gong Li asked with his eyes widened and his slender fingers pointed to his nose.

"It's you." Qiao Feng smiled and nodded affirmatively: "The heroine of this story is at first the same age as you, which is not suitable for Qingxia. Another one, I think you have that kind of stubbornness in your bones. Qingxia is more heroic, and you are more feminine.

Regarding the choice of the heroine of the Jinling Thirteen Hairpins, Qiao Feng is personally biased towards Gongli, but who will eventually discuss with Spielberg, and the Jinling Thirteen Hairpins have not even made preparations yet, and they don’t know about the start When is the time, so just talk to Gong Li like that.

At present, what is more important is the promotion and distribution of the upcoming summer film.

"Mr. Joe, do you have any suggestions for the promotion of Captain Hook?"

Captain Hook was filmed by Qiao Feng in cooperation with Lucasfilm, and Lucasfilm’s distribution capability is obviously far inferior to that of Paramount and other top seven film companies. Therefore, it is mixed with MGM. Sending George Lucas is the least resistant.

Even George Lucas went to the door to communicate with Qiao Feng on the issue of propaganda.

"Mr. Lucas, I don’t know what the propaganda plan is like?" Qiao Feng has no research on movie propaganda, so asking him to make a propaganda plan is absolutely useless. However, if there is a propaganda plan to check the omissions, he suddenly makes an idea It's possible. Qiao Feng also knows his abilities, so he first asked Lucasfilm's publicity plan.

"The most basic thing about movie promotion is all kinds of advertisements. Advertising spaces like subways, buses, etc. need to be put on. There is also the main creation of the film crew to various cities to promote. Secondly, the media will also promote. For example, we thought Inviting Tom Hanks to star in Peter Pan, as well as Kevin Klein, we are hungry and we are planning to let David Bowie play Captain Hook. These things about casting will definitely attract a lot of attention to the movie through media reports. Attention..." George Lucas briefly introduced the publicity plan developed by Lucasfilm.

Qiao Feng couldn’t help but nod. MGM’s publicity plan is similar to Lucasfilm’s, with little difference. It basically revolves around the movie itself, the starring role of the movie, and which actors have been invited to play which roles. They were rejected for various reasons, or rejected by the director to make a fuss.

Like that once invited Tom Hanks and others to play roles to make a fuss. In the buzzword of the original time and space, it is to be hot and rhythmic.

After all, big stars like Tom Hanks can get a lot of attention with just a little bit of news about them, and then people who follow will find out that there is such a movie to be released, Tom Hanks still Almost starred in the so-so. It is definitely not a normal movie that can invite Tom Hanks to audition. Then you can consider going to see it when the movie is released...

Movie promotion is nothing more than this,

There are no two identical leaves in the world, and no two films with exactly the same propaganda method. The propaganda plan of a film will be affected by various reasons such as the type of film, the release schedule, the director, the leading actor, the propaganda budget, and the producer.Specific to the implementation level, the results are completely different.However, that is only in the details, and it is basically the same in the general direction.

Especially in the era of paper media in the late 1980s, there were very few propaganda methods that could be used.

This is Hollywood. If it is put in Hong Kong, the means of publicity will be even more lacking. Basically, it is advertising in newspapers, then advertising on buses, billboards, then advertising on TV, and finally advertising outside the theater. There are no gimmicks such as watching movies and offering discounts, buying a few copies and giving them a few copies.

Hollywood is better here, but not much better.

Basically, traditional media, offline activities, participate in TV shows, especially talk shows, and then celebrity interviews in newspapers, and buy some film critics to tout. After that, offline is the press conference, the premiere, if it’s the art Those who are more sexual can also run major film festivals, rubbing the red carpet and heat.

If such a large-scale public relations event is done well, it is still easy to achieve a win-win situation for on-site effect and communication effect.

Compared with Hong Kong, Hollywood’s media is more developed, especially with enough TV stations, enough TV programs, and enough programs for participation.

Then there are more cities where you can go to roadshows, and more cities will attract more frequent attention.

There is another kind of publicity method that is very useful, that is, there are scandals or discord between the leading actors, and the scandals are the easiest to attract the attention of the people who eat melons.

It’s a pity that Captain Hook’s male lead Robin Williams and the heroine Qiu Shuzhen are unlikely to have a gossip, and Dustin Hoffman and her are equally unlikely. First, Qiu Shuzhen is Qiao Feng’s woman. This is basically Those who pay a little attention to Qiao Feng know that, secondly, Qiao Feng himself is not willing to use Qiu Shuzhen's scandal to increase his attention.

Therefore, Lucasfilm and MGM’s publicity staff directly did not put this publicity strategy into the plan.

"Mr. Lucas, I think we can focus on the difference between our movie and the previous Peter Pan movies." Qiao Feng thought for a while and said.

Thank you book friends for only doing cheerleaders for 100 coins rewards, book friends all day long bookworms 100 coins rewards.