Rebirth Enchanted Xiangjiang

Captain Hook tells the story of an adult who has forgotten Peter Pan in order to save the kid kidnapped by Captain Hook and returns to the Dreamland and becomes Peter Pan.

Regarding Peter Pan, whether it is a stage play from the beginning or a novel or cartoon afterwards, the final audience of derivative products is mainly for children, even for young children.

Therefore, one of Captain Hook’s audience must be children, but if you want to make a huge investment or even make a fortune, you must not only target children, so Captain Hook’s positioning from the beginning is not a children’s film, but A family movie for all ages.

This is also the reason why Peter Pan will be a middle-aged man who grows up to play.

Like all movies of all ages, Captain Hook basically does not have any controversial scenes. Although there are fights, they are all trivial, there is no bloody violence, and the plot is very funny. Even the big villain Captain Hook is a god. The nagging funny image.

For such a film, various street signs are the biggest propaganda position and the largest part of the investment, because for ordinary people without the Internet, the easiest source of information for a movie is bus, subway and other street sign advertisements. The effect of these advertisements can be said to be far better than the advertisements on newspaper TV.

Advertisements are widely advertised, what else is easier for people to see the street signs that people pass by every day.

But street signs can be said to be a publicity method that all movies will inevitably use, so its effect is basically increased with the increase in advertising costs. This basically has no surprises.

At most, it is to make some articles on the posters, but for promotional posters, there are not many available. For movies, the poster is its business card and face.As the basis of all promotional content, the quality of posters and trailers directly determines the audience's first impression and preliminary judgment of the quality of the movie.

For posters, commercial films rely on selling faces and literary films for creativity. In most cases, in order to attract the largest audience, the film party will show as many star faces as possible on the poster.

For the drama of Captain Hook, it can only be so, only from selling the face of a star.

And for people above teenagers, it is enough for actors to sell faces, and enough to make their fans interested in movies.

But then again, for a Captain Hook who is positioned for all ages but the actual main audience is still children, the actors in the movie, whether Captain Hook or Peter Pan, are too strange to them. ,too old.

Therefore, in addition to selling faces that are better than nothing, the rest can only be selling special effects. After all, half of the investment in this drama is invested in special effects, for the beautiful but full of fantasy in the fantasy kingdom. In the picture, Qiao Feng’s special effects company and Industrial Light & Magic are both computer special effects and fine scaled scenes. But the cooperation has been busy for half a year.

If you don't sell special effects, I am really sorry for the investment of tens of millions of dollars in special effects.

However, Qiao Feng thinks that alone is not enough. For Captain Hook whose main target group is children, Qiao Feng thinks that other people in these advertisements may have taken care of them, but they have not taken care of children, or those who have children. For parents, it is not enough.

"Captain Hook is talking about the adult Peter Pan. This is the biggest difference between us and the previous Peter Pan. This can bring us as many audiences of other ages as possible, but we must not ignore the publicity among children. .Although the children must have no feeling for Robin Williams, Robin Williams has starred in Popeye." Qiao Feng said.

George Lucas’ eyes lit up, and he understood what Qiao Feng meant: "Yes, Robin Williams is meaningless to children, but we focused on promoting him as Popeye Popeye. I believe the children will definitely He is also interested in Captain Hook.

Qiao Feng smiled and nodded.

The most important thing is that not only Popeye's film influence is still there, but the key is that the influence of cartoons is huge.

Not to mention American kids, Qiao Feng in the original space-time has watched Popeye's cartoons when he was a child, and even was forced by his parents to eat a lot of spinach because of the cartoons.

And Qiao Feng, who didn't like to eat vegetables at all, forced himself to eat a lot of spinach in order to have a lot of strength.

As far as China is concerned, Popeye will be affected. Qiao Feng does not believe that the children of the United States will not be affected.

Even if the children who used to watch movies grow up, in the past ten years, whether it is live-action movies or cartoons, they are often shown on TV. Therefore, there are still a large number of children who are obsessed with Popeye. Maybe who There are Popeye’s dolls in his toys, or whose walls have pictures of Popeye.

Therefore, based on this, Qiao Feng feels that promoting Robin Williams should focus more on marketing with Popeye, and by frying Popeye, let the children know that the person who played Popeye has played Captain Hook again. , Which aroused their interest in Captain Hook.

Moreover, not only can it attract children, but it is also very likely to attract many older children who were baptized by Popeye ten years ago.

Movies for all ages are mainly to attract children to the theater. When children enter, it basically means that parents should follow in. And the children in the family are usually all children plus parents to the theater. This attracts one Children can buy one extra ticket at least, normally two, and if there are more, three or four or more people buy tickets.

"This idea is really good." George Lucas couldn't help but nod after listening. For a film of all ages, how to attract children's attention is the most important, but this is also the difficulty of Captain Hook's promotion, after all It is more difficult for traditional propaganda methods to attract children's attention, especially for young children.

Qiao Feng's idea of ​​attracting children's attention through animation characters that children often watch and often play can be said to be a good complement to this.

"Mr. Joe, I think we can hold an event that allows children to participate, and then invite some media to report it, so the effect should be better."

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