Rebirth Enchanted Xiangjiang

The day after Qiao Feng flew back to Hong Kong, he received a call from Jin Yong.

"Mr. Qiao is amazing." Qiao Feng said with admiration as soon as Jin Yong entered.

It’s no wonder that Jin Yong admires him. Since the Hillsborough massacre was born, because of the immediate reports and attacks on the South Yorkshire Police and the British authorities, and even No. 10 Downing Street, as well as the truth afterwards. Through in-depth investigation and excavation, Ming Pao’s sales in Hong Kong can be said to have reached a significant level. The average daily sales of Ming Pao in the past was around 180,000 copies, but since this time, there has been basically no less than 230,000 copies. For many days, it broke 300,000 copies.

Although Hong Kong is not a big place, the football culture is very deep, which may be related to it being a British colony. Anyway, most of Hong Kong stars like to play football. Like Huang Rihua, they often meet together to play. Stars like it, Of course the public likes it too, and naturally they are quite concerned about the tragedy cited in a football match in Hillsborough, England.

Coupled with the so-called truth of the matter, Hong Kong citizens really want to know what the truth is, so they continued to pay attention to it, and the sales of Ming Pao, which was the first to report, naturally increased greatly.

"Where is it? Mr. Cha has been praised, but it just happened to be. To be honest, I didn't expect such a sensation and effect." Qiao Feng repeatedly waved his hand and said modestly.

"Mr. Qiao is too modest. Being able to spot and measure the severity of news as soon as it appears, and then seize the opportunity to follow up the report in time. This is the most important ability to do news. Mr. Qiao has this ability and has done a good job." Make no secret of my appreciation: "This reminds me of myself when I first started Ming Pao."

When he left Ta Kung Pao that year, Jin Yong founded Ming Pao in 1959. At that time, Ming Pao relied on Jin Yong to publish martial arts novels in newspapers to drive sales. Even at that time, Jin Yong's martial arts novels were the top spot, but Ming Pao at that time was a bit more pressing. There is none at all.

It is completely the citizen tabloids. In addition to martial arts novels, there are Ma Jing, film and television reports, etc. It can be said that it is an out-and-out entertainment tabloid. Basically, it is read by ordinary citizens, and the elites basically do not read it. Let alone like now This is the most important newspaper in the Chinese world.

Objectivity and faithfulness are Ming Pao’s labels, which have not only attracted the attention of the Hong Kong and British authorities, but have even been valued by the Mainland and Taiwan.

The reason why Ming Pao changed from a civic tabloid to a highly compelling newspaper that has attracted much attention from politics and business at home and abroad is all because Jin Yong can seize opportunities and dare to seize opportunities.

Ming Pao's editorial on June 6, 1959: "The five words'supporting justice and kindness' can be said to be our position."

Jin Yong directly distinguished Ming Pao’s positioning from citizen tabloids. Ming Pao’s goal is not to entertain the public, but to take a serious, objective, and truthful path.

The editorial on January 16th of the same year said again: "This newspaper claims to be neither left nor right, absolutely neutral, ... the only true neutral is Ming Pao."The editorial of February 21, 196o: "We are not people, nor are we people.... We hope that all Chinese people can enjoy true democracy and freedom, and that the people truly have the right to choose their own government and elect government officials." Second Anniversary Social Review Once again: "Our goals are as follows: 1. Strictly observe the fair and unselfish, neither left nor right stand, and support the interests of the Chinese and the people of Hong Kong.... I think that China, a country, is more important than the Communist Party or its citizens. The United States or the Soviet Union is worthy of our love... 5. Although Ming Pao is a tabloid, it is broad and tolerant, not afraid or rejecting any opinions."

The real rise of Ming Pao was in May 1962.

It was during the "three-year nature" period when there were no natural disasters, a large number of people fled to Hong Kong. By May, tens of thousands of people poured in every day.On the 8th, Jin Yong decided to let Ming Pao break its position that illegal immigration is not reported and start reporting the incident on a large scale.

The headline on the front page of that day was: Grandpa, daughter and brother crying and sending dust without seeing Luohu Bridge,

Since then, under the influence of Ming Pao, other newspapers in Hong Kong followed in the footsteps of Ming Pao and followed up on this sensitive topic.Ming Pao’s position in this incident is from a humanitarian perspective. It agrees with the Hong Kong government’s approach of concentrating refugees on Wutong Mountain due to the huge influx of people and it is difficult to digest. At the same time, it calls on Hong Kong people to help and provide water to the victims. And food etc.

After this incident, the popularity of Ming Pao rose rapidly and became one of the major newspapers in Hong Kong.

And Ming Pao really became a big newspaper afterwards in a pen war with Hong Kong's Ta Kung Pao and others.On October 2o and 24, 1964, in response to the successful detonation of the atomic bomb on the Big Six, Ming Pao editorials "Evaluation of Exploding Atomic Bombs" and "Nuclear Bombs are a Sin", and also opposed the foreign minister's view that "you must engage in nuclear bombs when you become pants" , I think this is sacrificing the interests of most people.This led to the siege of Hong Kong leftist newspapers.

(It's not easy to write in detail, otherwise it will be blocked again)

Ming Pao’s counterattack against the leftist newspaper’s encirclement and suppression of Ming Pao was resolute and powerful, but the language was rational. For example, in the editorial of "All Credit to the Party", he directly asked Ta Kung Pao: "Why do we criticize the editorial of "People’s Daily" as anti-*? Is the "People's Daily" just "Hua"? Have you ever made rumors about the news report of Da*? How many rumors have you made?"

After the controversy, Ming Pao's volume reached more than 70,000, and it passed the "Ta Kung Pao".

In the subsequent turmoil, the editorials of Jin Yong of Ming Pao were more frequent. In return, the volume of Ming Pao still increased, reaching 20,000 copies.

It can be said that the rise of Ming Pao is entirely based on grasping the various misreports and predictions during the special period in the Mainland. Only then did Ming Pao rise and establish Ming Pao’s forced improvement.&#o39;

Think about the self back then, and look at the current Qiao Feng. Jin Yong felt that he and the two were very similar. Back then, he seized the opportunity to make Ming Pao rise to become one of the three major newspapers in Hong Kong. And Qiao Feng was caught Living in this Hillsborough massacre allowed Ming Pao to extend its influence to places outside Hong Kong, and its influence to the Chinese ethnic group.

Now, even among non-Chinese people in Europe and America, Ming Pao has a certain degree of influence. Although most foreigners did not know what Ming Pao is, after recent follow-up reports on the Hillsborough tragedy, many foreigners especially Real fans have a good impression of Ming Pao, a newspaper that abides by its neutrality and seeks to report objective facts most faithfully.

This is something that Jin Yong has not been able to accomplish for more than 30 years.

"I can finally retire as president with confidence," Jin Yong said to Qiao Feng with sigh and comfort.

...............

Thanks to the book friend Mojiexiaohu for the 1oo coin reward.

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