Rebirth Enchanted Xiangjiang

It is an indisputable fact that the channel is the old tune, and the channel is the kingly way.

But for Qiao Feng, it is not possible to expand channels overnight. And he can only expand channels outside Hong Kong. As for local channels in Hong Kong, Wireless is the boss, and the boss of Wireless is Shao Yifu.

The second boss, Qiao Feng, wants to become a big boss.

There is no need to think about channels in Hong Kong. Now that Qiao Feng can increase his influence on wireless, it is already a compromise transaction with Shao Yifu. If you want more, I am afraid Shao Yifu will not let it.

Moreover, even if Shao Yifu handed over wireless to Qiao Feng now, Qiao Feng would not be able to make the profits even greater under the condition of limited size.

Hong Kong is a small place with so much population. Even if all the people in Hong Kong are watching wireless, how much benefit can be really generated.

After all, millions of Hong Kong people do not generate profit for a free-to-air TV station such as Wireless. The profit of Wireless comes from the advertising fees that the TV station broadcasts.

However, Hong Kong’s limited audience, coupled with harsh advertising broadcasts and placement conditions, has caused the advertising costs of TV stations to increase, and there will not be much change.

You are like future generations in the mainland, whether it’s a TV series, a movie, or a variety show, etc. Anyway, in a variety of programs, those frantic advertising placements bring the shocking advertising costs, whether in Hong Kong It will never appear in the late 1980s or the beginning of the 21st century.

What’s not moving is a mobile phone with a clearer picture, large and small close-up shots, or ubiquitous oral broadcasts, or something like yogurt, which tastes like that. If you’re tired and sleepy, why not take a sip? It was a grand appearance, and other manufacturers followed suit and even innovated in various programs.

The mainland viewers will not be able to vomit no matter how much they are bored, but in the same situation, even if they don’t know how much, Hong Kong viewers can annoy the TV station to complain. TVB has always wanted to increase revenue, so it has always been I was thinking of more advertisements, and then added advertisements in the programs and TV series, but Hong Kong viewers did not buy it.

If Wireless does too much, there will be complaints from viewers, and then Wireless will be punished.

To cite a few examples, in the 1920s and 1920s, Wireless arranged for artists to eat fried chicken on the show. They were all complained by viewers and fined by the Communications Bureau of 150,000. Wireless subsequently applied for judicial review and failed.

Later, during the live broadcast of the program, he repeatedly promoted the OTT fee service of its subsidiary, and was fined 200,000. Others, such as during the prime time on Sunday, used the two-hour program time to hard sell the mobile app of the same group. A host of hosts, artists and narrators kept mentioning words, as if, leading to the Office of Communications of Hong Kong receiving 17 complaints in just one day.

As for the placement of advertisements in TV dramas, typical hit drama Rush to the Sky 2, 5 members of the public filed 9 complaints about individual episodes of this TV series, alleging that a certain brand of vitamin drinks and camera brands appeared in it , It interferes with the enjoyment of viewing, makes people feel far-fetched, and there is no need for editing, which is equivalent to indirect promotion of the product.

According to Hong Kong regulations, inadvertent or deliberate indirect publicity in programs is prohibited.

According to the above regulations and after investigations, the Hong Kong Communications Authority pointed out that in different episodes, multiple bottles of vitamin drinks of different colors and beverage cabinets with the brand name appeared repeatedly in different episodes, "interfering with the enjoyment of viewing." .In one episode, multiple bottles of vitamin drinks of different colors were stacked on the beach with a depiction of a heart-shaped pattern, vitamin drinks were used as props, and the brand names on the bottles and cartons were often clearly displayed in mid-range to close-up shots. It makes people "feel far-fetched and equivalent to indirect propaganda."

The CA then considered that wireless repeatedly violated regulations of the same nature, as well as the frequent violations of different episodes in the case of Chong Shang Yun Xiao 2,

It is true that the fine of 100,000 Hong Kong dollars is insignificant compared to the revenue from wireless.

However, viewers have the right to complain about excessive placement of advertisements, and the administration of the complaints and fair rulings is indeed a supervision and countermeasure for TV stations and advertisers.

Don’t look at the fines, but if you continue to work hard, the penalties that follow will be even greater, and even the broadcast of TV programs will be greatly affected.

Naturally, once punished, the TV station will also stop for a while.

And during this time period, for the TV station, it lost a lot of advertising revenue.

Both the advertisements in the TV series and the advertisements that may be placed in the TV series are restricted. This leads to that, even if Wireless is already the only one in Hong Kong, there is no way to make a big profit from advertising fees.

The income of Hong Kong's TV station is so big, no matter how the volume increases, the increase will be limited.

Who makes their own market small? Advertising for money is still subject to various restrictions.

Therefore, this is a deadlock. If the audience is small, the advertising fee can not be as high as the TV station with tens of millions of viewers. Then it is subject to various restrictions, and there is no way to be frantic and unlimited to play implants. As a result, the TV station cannot play Large investment, independent production of TV dramas can hardly sell TV dramas at high prices.

The soil in Hong Kong is not enough. At this time, the mainland market has not opened up, and it can only rely on the Southeast Asian market.

But Southeast Asia, first of all, is the channel. Shao Yifu's cattle break, but the cattle break is also the Southeast Asia, but neighboring Southeast Asia such as Vietnam, Laos, and Myanmar are considered large countries, but there is no equivalent channel.

Another thing is that countries like Vietnam are the same in terms of economic strength and audiences, so even the money they buy is the same.

As for Japan, which is the most powerful at this time, first of all, Japan itself is quite developed in entertainment. Although the movies have been slammed by Hong Kong, but in terms of popular music and TV dramas, then Japan is not at all disappointed.

In addition, the culture of Japan is somewhat different from that of other Southeast Asian countries. Therefore, the popularity of Hong Kong TV dramas in Japan is much lower than that of Hong Kong movies in Japan. degree.

From the above, it can be seen that it takes a lot of luck to make a big investment in TV dramas, and it takes a lot of luck to expect to make money or even profits from Southeast Asian countries, not just to say that the TV is good.