Rebirth Enchanted Xiangjiang

As a person who has witnessed the rise of adaptations from novels, comics and other IPs, Qiao Feng knows the importance of good IPs better than anyone at this time.

Especially the movies based on comics, it can be said to be the most brilliant movie genre in the decade of the 1920s.

The superhero movie opened by Marvel has been brilliant for ten years, and it can be said that all kinds of original movies are assaulted.

At that time, even more than 90% of the major commercial films in the United States were not original, and they were all adaptations.

For Qiao Feng, the most popular martial arts novels in the Chinese society, as well as the comics in Hong Kong at this time are huge wealth.

Needless to say, martial arts novels have long been proved by wireless TV series one after another.

In this regard, comics have not yet proven their derivative value in the film and television industry.

Even if there is ATV's 20-episode masterpiece "Drunken Boxer Wuji" adapted from the comic book "Drunken Boxing" in 1984.The series completely breaks away from the original plot of Cheng Long's "Drunken Fist", and is based on Huang Yulang's cartoons, with Wang Wuji, Zuiwa and Xian'er as the protagonists, creating an alternative, unique and pleasing world of rivers and lakes.

Immediately after the success of the first film, ATV launched "The Drunken Master Wuji 2: Sun Emperor Moon Queen" in the same year, which took on the first storyline and improved the martial arts scenes. As a result, the "Drunken King Wuji" series has become ATV A rare and excellent series.

But the derivative value of comics is still not paid attention to.

Because in the film and television circles, even if Marvel had an adaptation of Captain America as early as 1944, after the sixties, there was an adaptation of a Marvel superhero every few years.

But for Hong Kong, apart from such a TV series adapted from Drunken Master, no film and television works adapted from comics have appeared.

What's more, Huang Yulang wrote and directed the Dragon Tiger Gate movie at the end of the 1970s.

Let people in the film and television circle stay away from things like comic adaptation.

The film and television works that can be adapted in this era in Hong Kong are all from novels, and the works of the two masters of Jin Yong and Gu Long are the most.

But Qiao Feng knows the value of the adaptation of comics, so how could he not hold the big cake of comics in his hands.

As for whether many comics have limitations, when the special effects technology matures, they will be out of date, not liked by the audience, etc., Qiao Feng has no concerns.

Because Marvel has proved that even if it is Aquaman who appeared in three years, Captain America who appeared in 41 years, etc., as long as the adaptation is good, it will have vigorous vitality and huge commercial value in the future.

In the Hong Kong comics industry, the comic copyrights of Dragon Tiger Gate and other comics owned by Yulang International, as well as Chinese heroes and Fengyun comics owned by Ma Rongcheng are Hong Kong's Marvel heroes.

To say that Ma Rongcheng's cartoon is a huge IP, I believe no one can object. The movie and TV series versions of the original space-time "Chinese Hero" were once all the rage, and the movies and TV series adapted from "The Wind and Cloud" also achieved good results.

Although Longhumen is slightly worse, it is not bad in the story. The only difference between Longhumen is that it is a fighting comic, and there are fewer Chinese heroes than the more fantasy and the more American heroism comic style. A lot of the impact on the screen.

But this is not a problem. As long as the adaptation is good, fighting comics like Dragon Tiger Gate can still be changed to undead superheroes, just like Batman, one of the DC Big Three.

Batman is not a superhero in the full sense, he can't even compare to Iron Man. Because Iron Man can at least fly through the sky with the help of equipment, but Batman can only rely on equipment to fight with people.

But Batman was adapted by Christopher Nolan into the Dark Batman trilogy. Later, he fought Superman for 300 rounds, and the key Superman was killed.

Although Batman vs. Superman is a bit bad, it also proves that as long as the brain is big enough, there is nothing that cannot be made up.

Somewhat similar to Batman are Marvel’s Captain America and Black Widow,

What is the difference between Dragon Tiger Gate, which is not good at practicing kung fu, and Captain America and Black Widow.

no difference.

When adapting it, I tried my best to make it more powerful, and just make it more fantasy.

Therefore, in Qiao Feng's view, the comics are not good, only whether they can be adapted.

The reason why the original space-time Hong Kong comics did not burst out as brilliant as the American comics, to a large extent, is because the creation of Hong Kong comics is different from the American Marvel, which is why Hong Kong movies are different from Hollywood.

Because Hong Kong is almost a small workshop producing comics, one person brings dozens of people to create, Shenzhen creates, and Hong Kong prints.

Marvel is almost a complete big-industry concept. Every detail is inserted in the industrial program. Every hero can even be said to be an assembly line work in the era of big industry.

Just like Hong Kong movies and Hong Kong comics, there has not been a large industrial industry in the past half a century. This has also resulted in the "Feng Yun" series, and even the "Chinese Heroes" series and the "Dragon Tiger Gate" series have not been completely transformed into movie works. The reason why "Feng Yun" did not become the "Harry Potter" of Hong Kong movies, so that the time difference between the original time-space movies "Feng Yun 1" and "Feng Yun 2" is so long, and the production level is uneven.

And how can so many good comics continue to be made into movies, and how can they develop more healthily after they are made? How to make movies such as "Feng Yun" and Chinese Heroes into "Harry Potter" series, Spider-Man series, and even revenge Movies like the League of Legends series are issues that Qiao Feng, his newly acquired Yulang International and Ma Rongcheng and other comics circles and even the Hong Kong film industry need to think and solve together.

Hong Kong does not lack IP. What it lacks is how to incorporate IP into the large entertainment industry system with the theme of movies.

From the upstream creative source of high-quality content IP, whether it is novels or comics, etc., to the value realization of midstream video games, downstream derivatives and peripheral links, the development of copyright value is a top priority in Qiao Feng's future work and planning. .

After decades of ups and downs, the Hong Kong comics along the way are surprisingly similar to the Hong Kong movies along the way. A new wave of promoters is always needed to stir the market, and a group of newcomers are always needed to break the deadlock of the existing art structure. , Always need an extremely sincere courage to face the deadlock and confusion of the times, always need a great helmsman to lead.

And Qiao Feng doesn't want to see Hong Kong movies. The Hollywood of the East can only have a decade of glory, so he wants to be the helmsman who leads the way for Hong Kong movies in the mist and fog.

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