Rebirth Enchanted Xiangjiang
Chapter 912
Since Qiao Feng's goal is very high, it would be a good way to make his career go further from China TV to the new TV station.
But Zhou You still want to ask more clearly, don't Qiao Feng set his goal to enter the European and American markets when he was young and energetic. That would be too much of a step, and it would be easy to pull eggs.
"Of course it’s the markets in Hong Kong and the Mainland. I don’t know if you understand it or not. I travel to the Mainland frequently. Since the early 1980s, TV sets have gradually begun to be popularized by the vast majority of households in the Mainland. The TV audience has grown exponentially.
But for TV dramas, the mainland market that has just begun has a huge demand market, but lacks sufficient supply capacity.
Therefore, in the Mainland at this time, almost any TV series can have very high ratings.
In order to meet the needs of these TV audiences, the only way for mainland TV stations that cannot produce enough TV drama products even at full power is to introduce overseas dramas. It is our opportunity to get close to the water. This is our opportunity. Because we have a common ancestor, There is no common history that can adapt to the mainland TV market better than us."
Qiao Feng glanced at everyone and said with confidence.
Everyone nodded, especially Zhou You. She knew about it.
Of course, Qiao Feng knows more than the mainland.
He knew that in the 1980s, when countless people cherished the memory, with the open spring breeze, watching TV became a fashionable spiritual consumption.
In 1983, in the upsurge of local appeals for institutional reform, the government began to implement the "four-level television" policy.This policy has played an important role in popularizing television to administrative areas below the county seat and also promoted the commercialization of television systems.
Since then, Chinese TV dramas have officially strode out of the stagnant period and moved towards the growth period.
In 1983, "Fearless" was the first Hong Kong TV series to be introduced in the mainland. It was broadcast with unprecedented pomp and sparked a wave of martial arts in the mainland. Fearless and Chen Zhen quickly became the idols of a generation.
In 1985, a TV drama "Shanghai Stall" depicting old Shanghai shocked all Shanghai people. At that time, the whole Shanghai was immersed in the popular broadcast of "Shanghai Stall". The theme song of the show was circulated in the streets and alleys and became The classics of Cantonese pop songs, Xu Wenqiang's suit and scarf, and Feng Chengcheng's braid and other costumes have also become the object of young people to imitate.
In the same year, China's first feature-length TV series "Four Generations Under One Roof" was broadcast, which caused a strong response due to its profound ideological and highly literary nature and became the central topic of public opinion at that time.
In the late 1980s, the classics came out one by one, and the classic works of this period were accompanied by many popular theme songs.For example, in 1986, China's first TV series "Journey to the West" filmed with special effects was broadcast, which was highly praised and created a viewership myth of 89.4%.
This version of "Journey to the West" was still the most rebroadcast TV series during the winter and summer vacations, with more than 3000 rebroadcasts.
In 1986, the TV series "Jigong" produced by Shanghai TV Station came into being. Every night, the theme song of "broken shoes, broken hat, broken robes" came out from the windows of every house.
Also, during the Spring Festival in 1987, the 36-episode large-scale costume TV series "Dream of Red Mansions" was broadcast on CCTV for the first time in the form of daily broadcasting.When "Van Ning Eyebrows" was sung thousands of times in the play, the highest ratings set an unprecedented record, creating an "unsurpassable classic" in the history of Chinese TV dramas.
And the emergence of such a situation of breaking the sky at every turn is also related to the inability of the number of TV series productions to fully meet everyone's viewing needs.
No way, the TV series to choose from are only one at the same time. If you don't watch this, you will have nothing else to watch.
The only way to solve this situation is to purchase TV series.
In this context, compared to the earlier dramas in the United States, Japan, and even Mexico, which once hit the mainland screens,
In the early 1980s, the first TV dramas to hit the mainland market were undoubtedly Hong Kong TV dramas such as Fearless, Shanghai booths and the like.
However, Hong Kong dramas require dubbing. In this regard, Taiwanese TV dramas have a great advantage.
Taiwanese TV dramas started in the 1970s, a little later than Hong Kong, but because of their all-inclusive nature, after the 1990s, they gradually replaced Hong Kong as the leading producer of TV dramas in the Chinese-speaking region.
At this time, Taiwan released Guanzhi in the field of cultural media, and its relationship with Neidi has greatly improved.
In order to maintain this improvement, Taiwanese TV series began to be allowed to enter the mainland market through various channels.
Why Qiao Feng set his sights on the mainland market from the beginning is because he knew that in the mainland TV drama market in the 1990s, Taiwanese TV dramas could be said to account for half of the country.
And because of this, there are so many Taiwanese artists who can be known to mainland audiences as well as those Hong Kong movie and TV superstars.
Moreover, compared to Hong Kong, which will be back in the next few years, the preferential treatment period that Taiwan can enjoy is undoubtedly much longer.
After the return of Hong Kong, the export of film and television to the Mainland has been significantly weakened, while it was much easier for Taiwanese TV dramas to enter the Mainland at the same time. This is not only related to the decline of Hong Kong’s film and television industry during the Asian financial crisis, but also a deeper level. The reason is the change in Hong Kong's status.
This is the same as the difference between being in love and after being married.
When you are in a relationship, because you want to soak you, the most important thing is that you may run away. In order to win your favor, it is of course that everything goes according to your heart, and everything is as wrong as possible to satisfy you.
But after getting married, they are all done and they are starting to live their lives, so naturally they can no longer be obedient.
If you want to start working together, if you don't do well, you have to say you, and you can even get angry at you.
After all, we are all married, so we can't just say that divorce is not just because of a shit.
A few years later, the attitude towards Hong Kong and Taiwan is that a married wife is similar to an unmarried girlfriend.
However, even if the preferential treatment is longer, it will not last too long.
After entering the 21st century, with the increasing frequency of cross-strait exchanges, mainland film and television companies have gradually matured, TV stations have become more open, and the production of TV series has become more and more sophisticated, and various popular novels and big ips have been put on the screen.
On the contrary, fierce competition from Taiwan's local TV stations has led to tighter money.The funds invested in the production of dramas are becoming more and more stretched.
A large number of outstanding film and television professionals in Taiwan have either joined mainland companies or started their own companies to enter the mainland market. Creative talents left in Taiwan are increasingly scarce.
At that time, Taiwanese TV dramas began to fade away. Even if they were still receiving preferential treatment, they did not have the strength to compete with mainland TV dramas.
Fortunately, Qiao Feng didn't think that a few decades later, Taiwanese TV dramas could still surpass mainland TV dramas.
What he wants is only the twenty-odd years of this period. There is enough time for him to complete the layout in Southeast Asia based on the new TV station plus Hong Kong TVB, and even expand to Europe and the United States.
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