Rebirth Enchanted Xiangjiang

Had a meeting with MGM executives, and the next day after arranging the next work, Qiao Feng convened the executives of DreamWorks Animation Studio for a meeting.

The main job of DreamWorks is naturally the development of computer technology, but in addition to technology development, there is also the work of animation film production.

Mulan, released last year, was the first animated feature film produced by the studio.

Although it has been almost a year since Hua Mulan was released in theaters, the global box office of more than 300 million U.S. dollars and the share of DreamWorks accounts have almost all arrived.

However, the income that belongs to the cartoon of Hua Mulan is still being produced continuously.

The small income of 10 million US dollars authorized by TV broadcasting is small head, and the large head is the income of video tapes and peripheral derivatives, such as toy dolls.

"The sales and rental income of video tapes has reached 90 million U.S. dollars." Edwin Cartham said.

John Lasseter went on to say: "The licensing fee for toy dolls is even higher. Almost overnight after Hua Mulan was released, the dolls presented by McDonald’s fast food restaurants in the United States for children’s happy meals were replaced with Mulan’s. Cute image. Although the popularity of Mulan has decreased over time and the sales of toy figurines are declining, this month still has a license fee of 4 million US dollars, of which Mulan has the highest license fee, followed by Mushu Dragon ."

Hearing that Qiao Feng nodded with satisfaction, this is the advantage of selling cartoons.

When it comes to movie derivative income, cartoons are definitely number one.

So far, it is Star Wars that the movie derivatives sell better than the big-selling cartoons.

The derivative income of cartoons is generally higher than that of other types of movies, and generally much higher.

And it is often long-term gains.

It works well, like Disney’s. Not only are the toy dolls of animated characters sold hot, making a lot of money, but you can also add well-known animated characters and stories to your playground projects, and make more money.

And this kind of income is not one year or two years, but decades or even longer income.

Just when Qiao Feng envied the performance of Disney's industry chain, he heard Edwin Catem suddenly sigh and say with regret: "It would be great if we could buy Fisher."

"Fisher?" Qiao Feng asked in surprise.

"Yes, Fisher, doesn't Mr. Joe know?" Edwin Cartham asked with a more surprised expression.

"You know, is it just Fisher going to sell it?" Qiao Feng asked with some surprise.

Although Fisher is not the largest toy company in the world, it is one of the best toy companies.

The best and largest toy company is Mattel, and Barbie dolls are Mattel's most well-known products.

However, Mattel is not easy to be acquired, and it is not easy to be acquired as a well-known toy company like Hasbro, because the company's development is quite good, and the company shareholders generally do not sell it unless the premium is high enough.

It is a pleasant surprise to encounter Fisher, who can be acquired and easily acquired.

As a toy company, Fisher is a manufacturer of toys for babies and toddlers. Since its inception, it has created thousands of toys of different styles, including many famous series, such as Little People (little people toys). Figurines and animal figurines (dolls) are made up of toy parts such as houses, manors, schools, garages and cars in different environments, as well as figurines.

If Fisher can be acquired, then a large number of character dolls in the animation films of the animation studio can be manufactured by themselves.

In that case, you don't need to be profited by toy companies, and your income from animation film derivatives can at least double.

In addition, like Hasbro’s Transformers, children can cultivate their preference for doll roles since they were young. When they grow up, making related live-action movies is a huge fan base and support.

"Well, I heard that AT&S wants to sell. Fisher is actively contacting AT&S. It wants to buy back its shares and regain autonomy." Edwin Catem didn’t know that Qiao Feng’s mind had been transferred. After several rounds, I have already thought of the hidden gains a few years or more than ten years after the acquisition of Fisher.

"Ok, I see, I will let people pay attention."

Qiao Feng nodded and ended the topic, and instead asked about Aladdin's publicity.

The second animated feature film Aladdin produced by the animation studio will be released in half a month.

This is the second animated feature film that Qiao Feng handed over to the animation studio after Hua Mulan was finished.

At MGM Qiaofeng, I have heard about Aladdin’s announcement, but I still have to listen to the report from DreamWorks Animation Studio to see if there are any comments or suggestions on MGM’s announcement. ?

Although the two companies belong to Qiao Feng, there is no affiliation after all. Naturally, they will have their own interests in the promotion and distribution of the film.

For MGM, the promotion and distribution must be stable. The distribution department must have a lot of investigation and analysis. What is the box office expected of this cartoon and the insurance value of the promotion cost. This should be this movie. How much canvas can the film strive for to minimize the box office competition with the self-made film murder license, and to ensure the interests of the animation as much as possible.

As for the animation studio, those that MGM considers are not considered. If the animation studio wants to maximize the benefits, it must be to strive for as much exposure as possible, so the publicity expenses It must be as high as possible. For the screening canvas, the more the better.

In the middle, there must be contradictions and disputes on both sides.

Therefore, Qiao Feng can't just listen to the MGM family's words, while listening to it is clear but believe it is dark. Therefore, he needs to listen to the views of the animation studio directors Edwin Catem and John Lasseter.

"Regarding the announcement, MGM is basically doing it in accordance with the agreement." Edwin Cartham said: "It's just that the canvas arrangement is a little less."

"How much less?" Qiao Feng frowned, he was afraid of this.

Both companies belong to him, but the two companies are not under each other, and each has its own interests. If there is a contradiction, he will have a big head.

"It's less than a hundred pieces." Edwin Cartham said dissatisfied: "When we talked about it, we set a minimum of 1,500 canvases. You can get at most 1,700 canvases, but in the end, Only arrange the screening on the minimum canvas as agreed."

amount.

Qiao Feng was a little speechless.

"According to the agreement, no problem," he said.

"No problem. But, I heard that the reason why I couldn't arrange 1,700 canvases was because MGM was trying to get a hundred more canvass for the murder license, so they sacrificed Aladdin's film arrangement. They did it for themselves. It hurts our interests.” Lasset said indignantly.

Qiao Feng really has nothing to say about this kind of pimping. If you stand on the side of the studio, then it must be done by MGM.

But for MGM, the murder license is his own son, but Aladdin is the godson who issued it on his behalf. Should he arrange more canvases for his son or his godson? Do you still need to choose? ?

However, Qiao Feng is still not good at telling Edwin Katem and Lasset.

He could only comfort the mud and said: "I will talk to John, and try to get as much canvas as possible when Aladdin is released and the scale of the screening is expanded."

This is also not a solution. What can happen after the killing license is released? They also know that Qiao Feng is embarrassed, because for Qiao Feng, which one is more or less will not affect him too much. Interestingly, Qiao Feng’s expression of this is enough to give them face.

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Thanks to the book friend Devil Little Tiger for 100 coins reward.

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