Rebirth Enchanted Xiangjiang

Not only will the billowing stars have to be shown, Judou will also be shown in North America in September and October.

In the history of nearly half a century of Hollywood, it has been proven countless times that click-to-show is one of the most important weapons in film announcements, especially for independent films that want to do everything in the Oscars.

Regardless of the mainland, Judou's investment is not small, and it also has commercial considerations.

However, that kind of investment in Hollywood, even a small investment of independent films can not match.

Even at this time, 99.99% of Hong Kong's film investment in Hollywood is also a very ordinary independent film investment scale.

Therefore, the small investment of Judou in North America is definitely not comparable to commercial movies.

Don't even think about summer files like Christmas files.

The suitable schedule for this kind of movie is either in January, February and March after Christmas, or in October or November.

And Judou wants to participate in next year’s Oscar selection, which can only be released in North America this year.

The nominations for each Oscar award will be announced in December of the previous year or around January of the year.

For Judou, winning prizes is too far away.

Getting nominated is the real goal.

In order to be nominated, for a Chinese film like Judou, it is necessary to maintain a certain degree of exposure between the registration and the announcement of the nomination list.

Otherwise, those members of the Academy know what Judou is.

From this point of view, Judou needs to show this kind of propaganda more than Billowing Red.

If used properly, click on the film will have a great effect of word-of-mouth and film scheduling; if you blindly click on the film regardless of the film’s reputation, the result is just the opposite, which not only exposes your weakness prematurely, but also accelerates the film’s crash performance.

Qiao Feng wanted to arrange a spot for Judou, naturally, not because he was full of fascinating self-confidence, but because he had enough confidence in Judou and was sure that its quality matched the previous Oscar nomination.

This is not only the work of Zhang Guoshi at his peak, but also Gong Li, who won the Oscar for Best Actress in the Golden Man, is the heroine, and MGM, one of Hollywood’s top seven, is the driving force. If you don’t even dare to think of a nomination, That would be too despised.

Of course, for Judou, Qiao Feng would definitely not just want to make a nomination for it.

After all, it was the real money that bought the North American screening rights.

Therefore, making money is also a must.

Qiao Feng’s plan is to arrange a certain spot on the North American theaters around October.

At that time, film critics, media and related practitioners will be provided with movie tickets, and ordinary audiences can also watch the movie in advance by purchasing tickets.

In terms of format, click-on is similar to public betas such as games or software, which is almost the fastest way for viewers to "see the beauty" in the formal channels.

Of course, for film critics, media and related practitioners, they will definitely pay a certain amount of transportation fees, so that these people can say something good for Judou and praise it.

Of course, this is not the case for ordinary audiences, but for North American audiences who generally buy tickets to watch a movie that is not a Kung Fu movie, they must have a special interest in art movies.

That Judou will definitely get praise from some audiences.

The click show is a long-term publicity that lasts two or three months. It is a long-term publicity campaign in the buying page. With a lot of continuous exposure and good reputation, it also needs to publicize the nominated college members.

This kind of publicity will continue until the nomination list is announced.

Once the nomination list is announced, Judou can be nominated for Best Foreign Language Film, and Judou's reputation will naturally skyrocket.

In addition to professionals, for most audiences, the performance of a movie depends on its reputation in the "release period" after it landed in theaters. Among them, the box office on the first day and the box office on the first weekend are both very impressive. Reference meaning "weather vane".

Dianying puts this "weather vane" in front.

The word-of-mouth, attendance, and box office performance of the show will magnify the actual level of the movie, and arouse the audience's desire to "want to watch"-which will eventually be transformed into a paying behavior, which will boost the film's box office.

For independent films and literary films, there are many benefits for film producers and publicity companies.

For the film owner, regardless of the reasons for participating in the competition, selling the film, etc., the click show has more operating space than the public show, and the film owner can actively screen and reach specific audiences according to the content of the film.

The biggest advantage of this kind of "specificity" is that the quality of the film can be checked by accurate audiences and the release schedule can be corrected at any time.

If the content is recognized, it means the support and diffusion of word-of-mouth. This diffusion will be more conducive to mobilizing market sentiment to achieve the purpose of boosting the box office with a hit.

For theaters, click-on is undoubtedly the lowest cost and the most reference market test. Its average attendance, attendance, box office, audience reputation, etc. can assist in the formulation of the theater's film layout strategy, or make the theater full of confidence , Or make it more cautious, so as to promote the survival of the fittest and reduce the operating risk of theaters.

Of course, while it is good for the film studio and the theater, the click-through is also good for the audience.

For the audience, the audience watching the spot is undoubtedly the group with the most voice and desire to speak outside the media and professional film critics. Whether it is a fan group or a loyal audience of the genre, it will be hired through the theater or even the film crew. The "scoring" of the survey companies to show their likes and dislikes, and their ratings will also affect the attitude of the waiters.

Combining the perspectives of filmmakers, theaters, and audiences, point-of-view can be described as "a little profit" for high-quality works.

If a high-quality literary and artistic film is screened, the dark box office horses that often appear after the release period will inevitably be "moved" to the screening period and be discovered by the market. Under the screening effect, the release period may be convenient. It is a "show field" where dark horses multiply.

Of course, this is for high-quality movies.

For another part of the poor quality, or even rotten, messy movies-the click image is the beginning of the crash. The small-scale deterioration of word-of-mouth will complement the shortening of the film’s "lifetime", and they will face even more fierce backlash from the market. .

This is also true. Even if movies tend to have a considerable boost to the box office, it is often only those independent film producers who are determined to participate in the film awards and are really confident in the quality of the film. Will do movie screenings.

Otherwise, it will definitely be released directly.

Because I'm afraid that if you click the word-of-mouth in advance, it will rot. In that case, it is impossible to cheat the box office.

In the movie market, the audience does not tolerate bad movies.

Dianying is a double-edged sword, maybe it will hurt yourself.

This is also one of the reasons why Qiao Feng asked Billowing Hongchen to do the highlighting, and that is to accumulate experience for the more uncertain Judou highlighting.

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Thanks to the book friend Devil Little Tiger for 100 coins reward.