Rebirth Enchanted Xiangjiang

Lin Qingxia can't say it wrong, even in one aspect it is still very good.

The launch of a movie channel is really good for the TV station, and it can greatly increase the viscosity of the TV station.

The audience's demand for movies is extremely stable, especially this is a free TV program.

For ordinary people, it is more cost-effective to be able to watch movies on TV than to spend money to go to the cinema or buy discs.

It can be said that a movie channel is really launched, and with the movie resources that Qiao Feng controls, it can definitely open up the reputation of the TV station with the movie channel in a short time and compete for a huge share of the audience rating market.

At that time, even in certain program periods, the ratings will catch up with or even exceed the lowest ratings among the three major TV stations.

However, Qiao Feng knew that this method was attractive enough, but it was a double-edged sword.

If one is not good, it will hurt yourself.

Moreover, the injured is not the TV station.

If it is a TV station, then Qiao Feng is not worried at all, because the original purpose of this TV station is not to make money.

It is not.

If this double-edged sword can't hurt yourself, it will hurt Qiao Feng's roots.

It is the foundation of the Hong Kong film market, Qiao Feng's base camp.

Why did the original Hong Kong movie decline?

There are many reasons, large and small.

For example, the subject matter is too single. For example, following the trend is serious, causing a certain theme to become popular, and immediately following the trend is killed. For example, Hollywood blockbusters are everywhere conquering cities, and Hong Kong is no exception.

Yes, yes, there are these reasons for the decline of Hong Kong.

But these reasons only occupy a very small proportion, far from reaching the point where the change from quantity to qualitative change has caused Hong Kong movies to decline in just a few years.

So what is the real reason for the decline of Hong Kong movies?

It's the market.

This is a reason not seen by many outsiders, but it is the main reason.

Many people may think that Hong Kong movies, the market must be in Hong Kong, besides that, Taiwan, Macau, and Southeast Asia are all traditional markets for Hong Kong movies.

I never heard that Hong Kong movies in the 1990s lost these markets.

Not having heard of it doesn't mean there is no

The so-called saying that Southeast Asia, South Korea, and Japan are all traditional ticket warehouses in Hong Kong films is also totally nonsense.

That’s right, Hong Kong movies have indeed become popular in Southeast Asia, Japan, and South Korea over the years. People like Cheng Long, Jet Li, Wang Cuxian, Leslie Cheung, Andy Lau are well-known in these countries.

But who are the people who look at these fires?

Looking at these people, you will know what movies are really selling in these countries and regions.

In South Korea, Leslie Cheung, Wang Cuxian, and Andy Lau are definitely top sellers. As for Japan, Cheng Long, Yuen Biao and their movies are also big sellers.

But in addition to the movies of these superstars who are at the top of the entertainment industry, there are a few movies that can sell in Japan, let alone a hit, they can sell copies to Korea, and there are a few more movies in Japan.

Hong Kong movies are indeed very marketable in Japan, South Korea, but there is only a handful of celebrities like Cheng Long, Leslie Cheung, and Wang Cuxian, not all of them.

This situation also applies to countries in Southeast Asia like Singapore, Malaysia, and Brunei.

Perhaps, the situation in Japan is much better than in South Korea, but not all Hong Kong films can be shown in Southeast Asian countries.

Looking at the distribution ability of the film distributor in this way, if Jiahe, Shaw Brothers or Qiao Feng's movies are not to be said, the Shaw family has hundreds of theaters in Nanyang, and their own theaters make all the money by showing their films.

As for Jiahe, Jiahe has taken over the Dianmao booth and has the distribution capabilities in Southeast Asia. Of course, it is still not as rigid as Shaw's own theater.

But it's not bad.

Then there is the Golden Princess. The distribution ability of Golden Princess in Southeast Asia is very poor, and it did not even exist at the beginning. However, after the big sales of the film department of New Art City, after a few years, it has a certain degree of distribution in Southeast Asia. .

But in addition to these three movies, and among them Jiahe and Golden Princess are still part of their sons and boutique movies, there are several other movies that can be sold in Southeast Asian countries.

It cannot be said that there is no, but it is absolutely rare, and it is not sold for much.

Therefore, the only one that can be regarded as the unreserved ticket warehouse of Hong Kong movies is Taiwan.

Only Taiwan's film market has embraced Hong Kong films.

Especially in the case of Hong Kong movies over the past decade, Taiwanese audiences like Hong Kong movies quite a bit.

Hong Kong films account for more than half of the top ten Taiwanese film annual box office charts each year.

The audience likes to watch it, so film producers are naturally willing to spend a lot of money to buy it.

And the risk is relatively low. After all, the same language is the same. Although one popular Hokkien and the other popular Cantonese, dubbing is fine.

There is no difficulty in understanding the content inside, and there is no barrier.

It can be said that Hong Kong films are extremely dependent on the Taiwan market.

If a film can be sold in Hong Kong and make money, this dependence is not obvious.

But if a film fails to pay back its cost in Hong Kong, you will discover how important the Taiwan market is.

If there is no Taiwan market, this film will definitely lose money, at least for a certain period of time.

With the Taiwan market, it is only a small loss. Selling to Taiwanese filmmakers will not only pay back the cost, but also make a profit.

I lost a lot of money in Hong Kong, but I sold it to a Taiwanese filmmaker and I was able to pay back.

I lost a lot of money and sold it to a Taiwanese filmmaker. Hey, I recovered a little bit of the cost.

The family was ruined, so it seems that it can survive.

Different.

Whether there is a Taiwan market or not is really completely different.

Therefore, the Taiwan market can be said to be the backing of the Hong Kong film market and a barometer of Hong Kong films.

Whether the Taiwan market is good or not determines whether Hong Kong movies can continue to be popular in this small Oriental Hollywood.

And whether you want to set up a movie channel has a huge impact on the Taiwan market, and even the Hong Kong market.

Speaking of which, putting movies on TV, for movies, can be regarded as peripheral income.

However, this kind of peripheral income is placed in North America and even Europe. It is a serious peripheral income and only involves peripheral income.

But in Taiwan, this is not just peripheral income.

For Hong Kong film investors, some things here are no secrets.

One example is the TV broadcast of movies.

As mentioned earlier, there are three TVB stations behind the major cinema chains in Taiwan.

Therefore, often a movie has only been shown in theaters for a few days, and then it can be watched in the theater programs of three TVB stations.

This has a huge impact on the box office of the movie.

………………

After being injured for a few days, I have passed the adjustment period slowly, and finally I can write something.

Because I am in a cast, I cannot go to the ground or sit on the bed for a long time, so the code word is difficult, but I will try my best to write and keep it updated.