Rebirth Enchanted Xiangjiang

The acquisition of Electronic Arts is too cost-effective. There are a few remaining companies that are similar to Electronic Arts. Although they are definitely far inferior to Electronic Arts, the acquisition price is not small. The key point is that these companies are not familiar with Qiao Feng. He was in the original time and space. There is no impression.

On the contrary, the rest is placed at the bottom, which means that the least acquisition value has made Qiao Feng's eyes bright.

Atari.

This is a game company with a bumpy future in Qiao Feng's impression, and it has reached the point of bankruptcy protection.

But the company's history is long enough, once and extremely brilliant.

This is a game company that was born before the first microcomputer "Altro Star" was born.

The first game product produced by this company to simulate table tennis is the ancestor of arcades.

The first arcade game was produced by this company. At first, only twelve were produced, because I don’t know the prospects.

Compared with it, Nintendo, which has always been known as the pioneer of the modern video game industry, can only be regarded as a younger brother.

Forget it, and what’s even better is that the two founders of Apple, Jobs and Wozniak, have both worked in this company and participated in the design and development of the classic brick-and-mortar game Breakout.

The company's achievements in arcade games are extremely brilliant. Its classic game console Atari 2600 has sold more than 20 million units since its release in October 1977.

In 1980, in just one year, this game console made two billion dollars in profits for the company.

This was ten years ago. Nintendo’s sales last year were only 2 billion U.S. dollars. It's clear who is breaking.

But this large amount of money did not enter Atari's pockets, because the company has been on the road to being acquired since its establishment.

The development of Atari 2600 started as early as the company’s inception, but because it was ultimately unable to afford the huge development costs, the entire company was acquired by Warner Corporation in 1976 for 28 million US dollars in cash. The investment in the entire project until the official launch in 1977 More than $100 million.

Then, in four years, Warner easily made an annual profit of 2 billion US dollars with an investment of about 100 million US dollars.

But Atari's glory is short-lived.

Although the sales of Atari 2600 so far are more than 20 million units and close to 30 million units, in fact this figure was basically the same eight years ago, in 1982.

In 1982, the popularity of Atari 2600 has reached the level of 3 households in the United States, and it is all the rage all over the world.

But it is this astronomical amount of installed capacity that makes the manufacturers who make software for the Atari 2600 taste the sweetness. They find that low-level games that are made casually will also be snapped up. The result is shoddy, which finally causes customers to become angry. It broke out.

At Christmas in 1982, the huge market of Atari 2600 collapsed due to the proliferation of inferior software, and software and hardware were completely unsold.

Atari’s good fortune has come to an end. No one knows how much loss this storm has caused. Anyway, the American game industry market disappeared almost overnight, and the development of the world game industry has stagnated.

However, although the collapse of Atari brought the world's game industry to a halt, the saying goes that the east side is not bright and the west side is bright.

Although the Atari 2600 forced its exit from the market due to the vicious circle of software (abandoned by customers), the concept of the home game console model has successfully penetrated into people's lives, and the game industry has matured as a result.

When the game industry is plunged into the cold winter, other game companies are still immersed in development, making new games and looking for new carriers.

But what is interesting is that it is no longer the American companies like Atari that inherited the brilliant world created by Atari 2600, but an unfamous Japanese card-making company-Nintendo.

Nintendo’s ceo, Yamauchi, with a unique vision, saw the development prospects of home game consoles from the temporary decline of the game market. In 1983, Nintendo released their first-generation home game console home game console FC, which is familiar to the Chinese people. Machine, and then a big success.

However, although Atari turned from prosperity to decline due to a mistake in decision-making, and let Nintendo take its place, its own game consoles were slow, and the leftovers had to be shipped to the New Mexico landfill, but the lean camel was bigger than the horse. .

Atari's core team is still there, whether it is the game production team or the sales team, but also has certain hopes for the company.

After all, Atari was once so brilliant.

This is also the main reason why Qiao Feng is interested in Atari.

Another reason is Warner.

Although Atari’s team is still very optimistic about the company’s prospects, Atari has no value for Warner, who has already made huge profits on Atari.

As soon as it is now the world of Nintendo and Electronic Arts, Atari has made a mistake in its decision-making and misestimated the market for home video games. It has been one step wrong and has not been able to catch up with others in seven or eight years. The future The chances of catching up are not too great.

Secondly, because of the poor manufacturing of Atari back then, the world game industry that even affected the game industry fell into a cold winter, and the entire Atari brand stinks.

Such a company whose prospects are not optimistic and has no brand value is completely useless for Warner.

Therefore, Warner is very willing and possible to deal with Atari, and the price will not be more expensive than when it was bought that year.

Because Atari has long been worthless.

A few years later, when Atari was sold to Hasbro, it only sold for 5 million U.S. dollars.

But Atari, which is worthless and useless for Warner, is exactly the goal for Qiao Feng.

First, the price is not high, whether it is 10 million or 20 million US dollars, it does not make much difference to Qiao Feng.

Secondly, the most critical Atari core team is still there, especially the game production team.

For Qiao Feng, who wants to start developing and making games immediately after buying, there is no more suitable goal than Atari.

In a bunch of materials, Qiao Feng is most interested in Atari, and another target that interests him is also related to Atari.

The company's first business was to distribute the video console designed by Atari for the Atari 2600.

That's right, this company started its business as a distribution company. It was the first third-party publisher outside of Atari's core distribution and sales team.

This company is called Activision.

One of the five founders of Activision is the founder of Atari.

When Atari is unable to protect itself, the situation of relying on Activision for the distribution of Atari naturally goes without saying.

So, two years ago, Activision, which couldn't open the pot, started to make games on its own, and expanded into new markets outside the game, and released "Cornerstone" (a relational database program developed by m), but the market response was rather flat.

The current situation of Activision is not as good as Atari, and it is already on the agenda whether to file for bankruptcy.

But don’t look at Activision’s sadness now, but in the future this company will have a big reputation. As long as Activision Blizzard has played games for many years, there should be few who don’t know it.

Therefore, it is another goal of Qiao Feng.

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Today, the cast was removed and I started to exercise again. So the update started to return to normal.