Rebirth Enchanted Xiangjiang

The fat guy Li, who is busy in Hong Kong before and after the opening of Next Weekly, certainly doesn’t know where he provokes these entertainment bigwigs. In the end, he will definitely know that it was Qiao Feng’s ban, but he will definitely not know The real reason.

When the fat man Li anxiously jumped and cursed, and the strongest banning order also caused an uproar throughout Hong Kong, and intensified, Qiao Feng, the initiator, accompanied Gong Li to the banquet in the United States today. Tomorrow, the crew and Zhong Chuhong will spend a half day. It's so leisurely.

However, the things that should be done did not fall, such as the acquisition of the game industry for Zhong Chuhong.

Two companies that are about to fail, Atari and Activision have almost no resistance to Qiao Feng's acquisition.

But this is not surprising. Everyone is on the verge of death. At this moment someone throws a rope over. Don't care whether the rope is of good quality or not. If you can pull it, you can hold it first.

Atari and Activision are the ones who are on the verge of death, and Qiao Feng is the one who threw them the rescue rope.

The heads of these two companies did not hesitate to grab the rope that Qiao Feng threw over.

The entire acquisition went smoothly. One was willing to buy and the other was willing to sell. The shareholders of the two companies were not qualified to impose any excessive conditions, so the entire acquisition only took a short time.

After completing the acquisition, Qiao Feng invited professional managers to adjust and clean the two companies.

The abolition of the abolition, the promotion of the promotion, of course, remain unchanged for most people.

While adjusting the personnel, Qiao Feng also proposed a new game production plan.

resident Evil.

As a man who wants to build a world-class media empire, Qiao Feng never just thought of games when he bought a game company.

Games are only an important link in the entertainment industry chain. Its existence is not just to play games. For Qiao Feng, it also serves other links and provides content.

It is also based on this consideration that the game Qiao Feng chose is the film series Resident Evil adapted from the longevity game that Yuan Shikong has a very outstanding performance in the film.

The movie Resident Evil not only made Milla Jovovich popular, but as a derivative movie, Resident Evil also played a huge role in the sales and dissemination of its parent game.

Many people pursue movies because they like Resident Evil games, and more people are familiar with and play games because of Resident Evil movies.

Resident Evil can be said to be the most successful game adapted from the original space-time movie.

Ironically, Capcom, the game company that produced Resident Evil, did not rise until the collapse of Atari.

For Atari in its most glorious period, it was definitely the first mountain in the game industry, and all opponents were unable to resist.

But he had no choice but to kill himself.

Warner, the parent company of Atari, took six weeks to produce the most famous IP bad work in history, ET Alien.

ET Alien is one of the most classic science fiction movies, but the game adapted from it is the most pitted adaptation, and there is not one of it.

In the Christmas season of 1982, "ET Alien" sold 150W copies, and Atari prepared 4 million copies of the game.

The extra 250W game cassettes were eventually buried in the garbage town of Alamogordo, New Mexico, along with other unsold inventory.

Under the policy of "quantity over quality" implemented by Atari at that time, nearly 10,000 games appeared on the American market within a year.

A large number of homogenized junk games completely lost confidence in American players, and eventually led to the market collapse of Christmas 1982.

In the four years since then, no one in the United States dared to talk about the game industry, and the local game console market completely disappeared.

That year, a decision error caused the brilliant Atari to completely lose control of the North American market.

The ice age of nearly three years has shrunk the original US$3.2 billion game market to around US$100 million in 1985, a drop of over 97%. Some experts predict that it will take 20 years for the US game market to recover.

However, there is an old saying in China that it is hard to break and not stand. Atari's collapse has allowed many companies to see opportunities to rise.

Among them, Nintendo is of course the biggest winner. Nintendo learned the lessons of the crash and established a "Royalty System" on the "Red and White Machine" FC to control the quality of game software.

And after the debut of ``Super Mario Bros.'' in 1985, it set off a fever in North America.

Then it took only three years for Nintendo to restore the market to Atari's heyday. In that year, only the sales of the FC software market exceeded the $400 million mark.

However, Nintendo is just the biggest lucky person in the Atari crash, and there are other companies outside of Nintendo that are also taking advantage of the rise.

Among them is the original space-time development in addition to the Capcom of Resident Evil.

At the beginning of its establishment, Capcom was engaged in the retail of electrical appliances, mainly selling arcade machine substrates and machine-related motor parts.

Then, as his business was booming, the founder heard that Japan’s most popular game maker was eager to find partners for foundry production because its productivity was far from being able to meet the market’s demand for Space Invaders. He concluded that it would It is a good deal that is rare in a lifetime, so I actively contacted the manufacturer TAITO.

This investment quickly reaped a generous return. The entire investment was recovered that year, and the cumulative sales of the following year exceeded 500 million yen, with a profit margin of over 15%.

Then, when this company is keen on game development to make more money and wants to develop its own games but suffers from Atari's high domination of the market and worry about it, opportunities fall from the sky.

Atari messed with himself and killed himself.

At this time, Capcom was splitting up due to shareholder differences, and the founder became independent from the original company and officially founded Capcom.

Capcom had fewer than 10 full-time employees at first, and it was simply unable to carry out large-scale game development work.

But this is not a problem.

Because it was in the chaotic period after the Atari disaster, the game industry showed a bleak and bleak decline after losing a strong market leader.

The column comments of the "New York Times" and "Nikkei Shimbun" coincidentally declared that the short-lived video game entertainment market is at a dead end, and many well-known game manufacturers have begun to survive the long "severe winter" through large-scale layoffs and salary cuts, only Kobe A large local gaming company cut its staff by more than a quarter that year.

This gave Capcom an opportunity. The founders directly advertised in major newspapers to recruit game-related technical personnel with high salaries. At that time, when the major game developers in Japan reduced their employees, Capcom’s large-scale recruitment activities immediately aroused The strong response has attracted a large number of game development talents.

Opportunities are always reserved for those who have the vision and preparation. Therefore, Capcom, who seized the opportunity, quickly produced a number of well-known excellent games one after another.

Lei Dazui said that even pigs can fly when standing in the wind.

Capcom is not a pig, so it is far higher than a pig and can fly better.

With the production of the classic Street Fighter among the classics, Capcom began to be praised by game lovers as the "action god", and this title was later recognized by the entire industry.

At least half of Capcom's success is due to Atari's decision-making mistakes and self-collapse.

Qiao Feng is now taking another classic by Capcom, Resident Evil, as the rise of Atari. I don’t know if it counts as a somewhat special reincarnation.

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