Rebirth Enchanted Xiangjiang

Most people think that big investments can have big returns, and small investments that want big returns depend on luck.

But in fact, this statement is only correct under certain conditions.

For example, if a movie can only be distributed in Hong Kong, then the investment in the movie must not be large.

Because the current box office limit of Hong Kong movies is more than 40 million Hong Kong dollars, and only a few movies can reach this level occasionally.

In this case, if you calculate the half-and-half method of the roughest producer and distribution theater, your profitable investment point for a movie is also less than 20 million.

If it exceeds 20 million, it will basically be lost.

And this is still over 40 million Hong Kong dollars at the box office.

But there are only a few movies that exceed 40 million every year.

There are only a handful of them, even if the market is not good, they can't reach it.

And even if it can reach 40 million, but you have spent 20 million in investment, how much profit do you have?

Can you get tens of thousands, hundreds of thousands, or one hundred thousand returns with an investment of 20 million?

This kind of investment and return are too disproportionate.

Therefore, in this case, excessive investment is not worth the gain.

Investing a few million at most ten million will die.

Investment scales like Tricky Experts and the Flying Eagle Plan are absolutely not eligible for investment.

Fortunately, the Tricky Experts and the Flying Eagle Project are heading for markets outside East Asia and Southeast Asia.

The scale of the market has come, so it is natural that the scale of investment will increase accordingly.

However, with an investment of 115 million Hong Kong dollars like the Flying Eagle Project, the risks faced by investors are still too large.

Compared with the tricky experts, the net income of the two movies is about 35 million. But the investment risk of the tricky experts is much smaller.

This shows a problem, not all big investments will definitely get big returns.

There is a prerequisite for this, that is, the market you are facing must be large enough to support your huge investment and make it possible to get a huge return on your huge investment.

After reading the report, Feng Qiao came to the conclusion that if he is only facing the East Asian and Southeast Asian markets, his investment in movies must not learn from Golden Harvest, and he cannot fill it like a bottomless pit.

A hat must be made and there must be an upper limit.

And it must start to consciously limit the pay of its artists.

Otherwise, if it is allowed to rise endlessly, then when a movie is made, the remuneration of two or three big-name artists can make the investment exceed the investment limit.

This situation is not that it will not happen, but it will inevitably happen if it is allowed to develop.

Like later generations, there is still a music scene in the mainland film and television circles. In just over a decade, the pay of artists has risen hundreds or even thousands of times.

Some people were even unknown before, just because they acted in a phenomenon-level film and television work and then it became a big hit. The salary of the film would rise from tens of thousands to hundreds of thousands to tens of millions of RMB.

This situation is impossible even in Hollywood.

It is impossible to appear in any mature film and television market.

too exaggerated.

However, it is so logical in the interior of later generations.

Of course, this is due to the dramatic increase in the volume of the mainland market.

But is the U.S. market big?

In the 1980s and 1990s, the top stars in the United States could earn 20 million U.S. dollars.

At that time, Hollywood movies had not yet entered the domestic market on a large scale and did not enjoy the huge market dividends in the mainland.

Then, in the 21st century, Hollywood enjoyed the huge increase in the mainland market. As a result, the top star's salary was still US$20 million.

Thirty years later, the uppermost threshold for Hollywood superstars is still US$20 million.

As for the stars in the mainland, they can only run rampant in the mainland market, but they may not be able to run rampant, but they dare to match the Hollywood superstars.

Don't even talk about making movies, you dare to ask for hundreds of millions of yuan in pay for making TV shows.

The result is that the actors have fattened their pockets, but the pitted producers can only use less than half of the investment to produce film and television dramas, so that the quality of the finished film does not meet the investment standards, and the audience is ridiculed by various audiences.

Although Hong Kong at this time is not as uncomfortable as the mainland of later generations, this kind of sign has already appeared.

And if this happens, there are not many people in Hong Kong who are willing to invest in movies, and can afford to invest in movies, and can afford to lose money.

And because of the increase in actors' pay, the proportion of costs that can be used to make movies will be greatly reduced.

Then the quality of the movie will be affected, and the box office will be affected.

Lost money, and the producer who paid for the blood loss will go bankrupt or face funding problems, thereby reducing investment and production volume.

Then there will be a vicious circle. Because of the reduction of investment in films, Hong Kong cinemas will not get enough film sources, and because of the introduction of a large number of foreign films, local films will struggle to survive.

And because of the reduction in the amount of local film production, a large number of film practitioners will lose their jobs.

And film practitioners facing unemployment will make some movies of average quality in order to struggle and live.

Then further reduce people's expectations for local movies, and then.........

It is true that the decline and decline of the original time and space movie will never be so simple, and the reasons are definitely complicated.

However, the excessive investment in movies is definitely one of the important factors.

Because for businessmen, excessive investment risks are indispensable.

Therefore, Wang Jing said that the decline of Hong Kong movies was caused by the loss of Jigong Zhou Xingchi's Jigong who spent huge sums of money on Taiwanese filmmakers.

Of course, Zhou Xingchi cannot be completely blamed.

Because even if Jigong is gone, even if Jigong makes a profit, there will always be other movies that will become the fuse.

In the final analysis, an excessively huge investment will inevitably make all stakeholders in any link bear huge risks.

And if this kind of risk is so large that most stakeholders need to bear it, the inevitable result is to break the old pattern, bring new members into the game, and re-enact the rules of the game.

Although it’s not broken or standing, it also depends on whether you have the strength to break and stand.

The Hong Kong films of the original time and space obviously do not have the strength to break and build.

The result is that Hong Kong films have been brilliant for ten years. After being invincible in Asia, in just a few years, a large number of film practitioners can’t eat, and they have to rely on being ridiculed as shit, and the low-end Fatty Wang can support half of Hong Kong alone. The point of the movie circle.

"Godfather, look at it, it's snowing, it's snowing outside, it's white."

"It's amazing, the first time I saw the whole world was white."

When Qiao Feng looked at the report and thought a lot, two surprised childish voices rang in his ears.

Then his face was hugged by a pair of small hands and turned to the window.

"I want to get a snowball when I get off the plane."

"No, brother, I want to make a snowman."