Rebirth Enchanted Xiangjiang
Chapter 1119: It's Too Difficult
"At present, the Eleven Arhats have been affected the most. There was Robin Hood, the Prince of Thieves, and the White-headed Detective. These two films have greatly diluted the number of viewers of the Eleven Arhats. It is estimated that the number of viewers is affected by these two films. The influence of this movie is at least 30% less. "Shi Nansheng's solemn report on the phone.
"So much influence?" Qiao Feng was shocked.
Robert Iger had reported with him before that he knew that the Eleven Arhats had been affected a lot, so he was prepared, but when he heard Shi Nansheng’s more detailed report, he was a little unexpected.
"The white-headed detective's influence on us is actually good. The style of this movie is similar to that of Xingzai's. It is nonsensical and funny. The jokes are everywhere. I have satirized recent popular movies, hot events, and topic characters. It is said that the art of spoofing is used to the extreme, and every small shot makes people laugh.
This type of comedy has a very large audience in North America. In addition, the first film by The White-headed Detective ranked eighth in 1988 with a box office of more than 80 million US dollars. It will attract a large number of audiences to buy tickets. Into the cinema.
However, unlike Hong Kong, the audience for comedy movies in North America is not the largest group of movie audiences.
"Well, at least in the past ten years, no other comedy movie has won this honor except Home Alone, who won the annual box office championship in North America as a comedy." Qiao Feng nodded and said.
In Hong Kong, most of the annual box office champions are comedies. Even Cheng Long's kung fu movies are actually comedies that account for a large proportion.
Not to mention the annual box office champion, it is the top ten of the annual box office, and more than half are basically comedy movies.
But in the United States, the weight of comedy movies is far worse than that of Hong Kong.
"So, the results of this second part were mentally prepared when we selected the schedule.
Although the cast of Eleven Arhats is still too strange to North American audiences, it is impossible for them to sit in the cinema and count the stars.
But besides the main all-star lineup, this movie has a more important aspect.
It was a hearty and high IQ match.
Even if you can't give the North American audience a star-studded feeling, even if the North American audience is blind, it doesn't matter if you can't set off your brother.
Relying on the rhythm of the movie, the various humours that rely on the plot, the distinctive characters, the suspense of climax, and the meticulous theft method, it is enough to attract the attention of North American audiences. Not to mention the eleven arhats. Adapted from classic North American dramas in the early years, the audience is not at all.
Moreover, Fa Ge and Hong Gu are also well-known in North America.
Based on these, we are not afraid of the white-headed detective."
When saying these last words, Shi Nansheng was very imposing.
"But, you didn't expect Robin Hood, Prince of Theft, to be able to fight like this." Qiao Feng immediately gave Shi Nansheng a head.
"Yes, we really didn't expect it to be able to fight like this." Shi Nansheng's aura suddenly disappeared, and his voice even brought some sadness.
"Originally, we thought Robin Hood the Rogue Prince had an audience basis, but the Eleven Arhats also had an audience basis. Even if it was worse than it, it would not be much worse. Moreover, Robin Hood, the Rogue Prince, was talking about the Crusades hundreds of years ago. The story of the Eastern Expedition, what did Europe look like at that time, compared with our handsome and beautiful, magnificent Las Vegas, who would want to see it. It's unexpected... "
"Unexpectedly, what you thought was just a general legendary hero. As a result, people's popularity in Europe and the United States can match that of Monkey King in China, right?" Qiao Feng interrupted.
"Yes. Although I have studied and lived in the UK for ten years, I still underestimate Robin Hood's reputation." Shi Nansheng was a little self-blaming, but a little angry: "But, as a Chinese, I don't know much about it. Understand it. But they didn't take corresponding countermeasures."
"I can't blame Iger for them, because there is really nothing to target for this subject matter alone." Qiao Feng did not follow Shi Nansheng's accusation of Robert Iger and other high-level MGM.
Because as he said, there is basically nothing to attack Robin Hood’s super big IP, just like Monkey King.
Even when shooting Monkey King, you can accuse the actor of inappropriate image.
However, Robin Hood, the robber, does not have a unified understanding of what this person looks like.
It doesn't matter if you are handsome or in general, it is actually acceptable.
The theme of Robin Hood the Rogue Prince is nothing to discredit. Even people’s themes are closely related to the pulse of the times. Anti-racism, anti-sexism, and promotion of diversity and tolerance are absolutely politically correct in this era.
In the face of such a movie, the only thing that can be done is to find loopholes in the plot, tempo issues or black material of the cast and crew, etc.
Of course, the most important thing is to pray that the film itself is made in general, or even sucks.
Let's compare with the well-known mythical figures in China.
How many movies like Journey to the West have been made?
But there are a few movies that can capture the characters in it, especially Monkey King.
Big ip is good for big ip, there are many natural audiences.
Even if your photos are bad, you can trick many people into buying tickets at the beginning, and the box office results will not be too bad.
But as long as the shots are not good, the results will be the same.
Robin Hood’s first film and television work was Robin Hood in 1912, and then filmed movies of the same name in 1913, 1922, and 1973. Then in the early 1980s, the BBC filmed four more TV shows.
These film and television works also have various ways of interpretation, including positive talk and joking talk.
But what about the results?
Some are okay, some are not satisfactory, but in general they are just so-so.
Why is this happening?
Isn't Robin Hood a big ip?
Yes, Robin Hood is a big ip. But what people want to see is Robin Hood based on a good story, not just to see a Robin Hood who knows that someone else is acting only the Robin Hood name.
Movie is an art of light and shadow.
But in the final analysis, the core of the movie is storytelling.
There are many good stories at the box office, even many.
But bad stories are good at the box office but not many.
For the current Robin Hood, Robin Hood, its box office performance is very good, of course, it is the reason for the big IP.
But in the final analysis, it is because the story of the movie is good, the audience can watch it, and it is still quite satisfactory.
Therefore, Qiao Feng said I can't blame Iger for them.
Iger and the others can't change people's understanding of Robin Hood, nor can they change the plot and character creation of the screenwriter and director.
What they can do is to dig out some film deficiencies, actor's black material, etc. as far as possible to influence the audience's viewing choices under the established facts.
And these Igers are all doing it.
Robin Hood, the prince of thieves, is very powerful, does Qiao Feng know?
Of course he knew.
Even Qiao Feng knew that Robin Hood, the original Prince of Thieves, was second only to Terminator 2 this year and ranked second at the annual box office in North America.
But why did Qiao Feng agree that the Eleven Arhats are sandwiched between Rogue Prince Robin Hood and Detective Whitehead 2 to be released?
It's not because of Robin Hood, Prince of Theft, Qiao Feng himself felt that there was no good way to deal with it.
If it is not released on this schedule, it must be adjusted to another schedule.
But other schedule companies have other movies released.
Or adjust it to be released next year.
But there were still other movie arrangements at that time.
And if you don’t adjust the schedule, it will be released on the most important summer file of the year, and it will definitely be matched with the strong film.
This is the case in every year.
In this case, what else to adjust.
It might as well be released on this schedule.
Although several rival films are quite hard.
But our eleven arhats are not weak.
We are affected. Other movies are still affected by us.
What's more, MGM also has a Terminator 2 lineup.
Science fiction action movies, this is the most important film type in North America, and the movie audience is the largest, especially in the summer when students are on vacation and have a lot of time.
There are eleven arhats to attract the firepower of other movies, and Terminator 2 which is released later can be better and bigger.
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