Rebirth Enchanted Xiangjiang

"Rebirth of the Enchanted Fragrance River ()"

"I got a call from the chairman of the Broadcasting Authority today. "

On this day, Qiao Feng went to tvb to talk to Shao Yifu about licensing the rights of Millionaire.

The program format is new and interesting, and there is a million dollar prize to be won, especially with the participation of Chow Sing Chi, Cheung Man, Lui Leung Wai and other big name stars and also won the prize publicity, Millionaire has achieved amazing results once broadcast.

The highest ratings reached more than 80 percent and the average ratings were more than 60 percent, which was a little higher than the average ratings of tvb's evergreen program, A Night to Remember.

The Taiwanese version of Millionaire was also a big hit, and according to incomplete statistics, the number of subscribers to Phoenix Radio increased by 30% in a short period of time after the show aired. The show was also a hit in Taiwan.

Seeing the success of the show, Singapore and Malaysia were the first to buy the rights to produce their own.

Places like Vietnam and Myanmar chose to buy the broadcast rights.

Then the Japanese and Philippine TV stations also expressed their intention to cooperate.

Then as the controller of Hong Kong at this time, the millionaire's explosion also spread back to the United Kingdom, and then the two British television stations have also issued cooperation intentions.

After negotiations, Qiao Feng and Shao Yifu has chosen a good partner, Qiao Feng came to Shao Yifu is ready to finalize the cooperation.

As a result, before he could say anything, Shao Yifu spoke up first.

"Broadcasting Authority? "Qiao Feng was stunned, then asked happily: "What, they want to endorse the new film festival? I said why McDonald's did not reply to the relevant departments, but it was you, Uncle Six. Or you. "

Qiao Feng gave a thumbs up to express his admiration.

"This you think wrong. "Who knows Shao Yifu shook his head, said with an unhappy face:" He wants me to license the rights of millionaire to bbc."

"What? The Broadcasting Authority is not qualified to interfere with the commercial operation of our TV station.

Qiao Feng was instantly angry.

That's right, the Broadcasting Authority is the superior department of TVB, and the purpose of its existence is to regulate the broadcasting in Hong Kong, including radio broadcasting and television broadcasting.

It conducts consultations on radio and television broadcasting, receives complaints about the content of radio and television broadcasting programs, investigates the complaints, and then gives advice, strong advice, written warnings, fines, and can even revoke the licenses of the radio and television stations concerned.

Like the TVB will often receive too many ads inserted in the program, advertising time is not appropriate ah, such as fines, warnings are given by the Broadcasting Authority.

And the best part is that this regulatory body can also revoke the license of a TV station.

With all this, it is a very powerful deterrent for TV stations.

But that's about it.

As Qiao Feng said, even if you are the regulator, but you are not qualified to interfere with the business operations of tvb.

You know, the TV station is called tvb, the largest and only wireless TV station in Hong Kong, the owner is also Shao Yifu and Qiao Feng.

If you are within the rules of the regulatory penalties that nothing more to say.

But if you think you have a little power to dictate to such a TV station, it is too presumptuous.

"So I refused. "Shao Yifu is also not afraid of the so-called power of the chairman of the Broadcasting Authority, and not to authorize the bbc is also the result of his and Qiao Feng's repeated considerations.

For one thing, another station offered a higher price for the license.

Secondly, the bbc is too huge, the absolute leader in the field of television broadcasting in the United Kingdom, and in the world, it is also the leader.

The partner is too strong will certainly affect the rights and interests of their own party.

It's like working with CCTV in China, you don't have much of a say as a partner in the face of such a big brother, you are completely subordinate.

But with another British independent TV station, you don't need to worry too much about this.

British independent television than the bbc was established thirty years later, the background is much less.

But what about it?

For Qiao Feng, Shao Yifu and TVB, this kind of strength to challenge the boss of the second is the most suitable partner.

First of all, the British independent television is not the boss, so it is not too much pride in the bbc and tvb cooperation opportunities, the conditions offered must be more generous.

Secondly, because they want to challenge bbc's position as the boss, the British independent TV stations are definitely more willing to cooperate to come up with better programs.

Another, the British independent TV is the earliest commercial TV station in the UK, doing commercial programs, they have more experience.

All of the above, how to look at it is more willing to pay money, less constraints, more like a partnership, more ambitious British independent TV is more suitable for partners.

After all, Qiao Feng does not just want to cooperate once, he wants to do long-term cooperation.

If you want to start a media empire, you can't ignore such an important place as the UK.

The first cooperation now, later to find the opportunity to buy a few small TV stations to develop slowly is better.

Even if you can't buy the right one, slowly acquire shares, become a shareholder of the British independent television, and then grasp a certain voice is also good

Qiao Feng has played a lot of small calculations, how will not allow the bbc, the Broadcasting Authority to disrupt their own plans.

The good thing is, Shao Tycoon also bully, did not give face directly rejected each other.

"Just .... "Shao Yiwu said shook his head:" Unfortunately, the other party said that as long as we agree to cooperate, they will mobilize their contacts to persuade the British side of the film industry and the Hong Kong Governor's side to fully support our new film festival. Alas. "

Said, Shao Yiwu deep sigh.

"In fact, it is not a pity. bbc is certainly a huge influence in the UK, political circles, film and television, media energy is very strong. However, to challenge the bbc's British independent TV stations are not bad, to no one, no influence, they would have been bbc down to climb up. bbc can give the conditions, the British independent TV stations can almost give. Even if it is not as good, it is also acceptable. After all, commercial television stations all look at the interests of talking. Unlike the bbc, as the official mouthpiece too many restrictions, cooperation is not good. "Qiao Feng said with a smile.

"Oh, that's true. "Qiao Feng said Shao Yifu naturally understand, he refused bbc is also this consideration.

But understanding is understanding, but still feel some pity.

Because if we put aside other considerations, just for the millionaire's business interests, it is definitely best to work with the bbc.

In the UK, the independent TV station can challenge the existence of the bbc head-on.

But in the world, the bbc dare to say that they are the world's largest media, independent television stations compared to it is a far cry.

Even the United States of America's three major broadcasters nbc, cbs, abc in front of the bbc is just a brother.

However, some things do not just look at the momentary interests, we must consider the long-term.

Compared to the bbc, which is a bully, it is in the interest of tvb to cooperate with the British independent TV station, which is a domestic challenger, and in the interest of Qiao Feng and Shao Yifu.

Because in this war between the challenger and the challenged, the British independent TV station in a weak position needs outside help.

"Right Mr. Qiao, you said at the beginning to make a movie to wait for the millionaire fire before shooting. Now that the two biggest TV stations in the UK are trying to buy the rights, is our movie ..... "

Shao Yifu did not finish, but Qiao Feng second understand, and then in Shao Yifu full of expectation under the gaze of a slight nod.