Rebirth I can see the success rate

When Lin Chen dragged his exhausted body to Nandu, the old friend Bao Boss greeted him.

As the representative of Stardust’s investment in the management of Huawei Mobile, Boss Bao has a good time. Yu Chendong and Lin Chen are responsible for all the pressure. He is only Lin Chen’s eyes and ears, so only a few months , People actually got fat again.

When he saw Lin Chen, he smiled like a Maitreya Buddha.

In contrast, Lin Chen was a lot more haggard than him, and Boss Bao couldn't help being surprised when he saw him.

"Xiao Lin? What's wrong with you? Look at your dark circles..."

"It's okay, it's just that I have been busy staring at that variety show recently, and stayed on TV for a week not long ago. I was very tired."

Boss Bao felt distressed for a while: "Oh, you can't do this. You are the boss. Do you use it so hard? Listen to my brother, and leave the matter to the people below. You should eat and sleep by yourself."

"No way, this time the situation is different, without me staring, time will be too late."

Lin Chen had already discussed the relationship between "Running Brothers" and Huawei Mobile in the conference call, so the boss of Bao also knew what was going on.

He sighed and put his arms around Lin Chen and said, "Let's go, get in the car and go back to the company, and sleep in the car for a while. This meeting is very important today. Mr. Ren came here in person."

With the finalization of the new product design of Huawei mobile phone, the launch of the new mobile phone is imminent.

Lin Chen came this time for the new mobile phone release plan.

As one of the shareholders of Huawei Mobile, Huawei is also very concerned about this.

President Ren Zhengfei decided to attend this meeting in person.

He has already seen the new Huawei mobile phone. In terms of the product, Ren Zhengfei can't fault it at all. He is surprised that it is just such a short world. The change between the new Huawei mobile phone and the previous generation is like a generation away. far.

All this is because of the young man Lin Chen.

But a good product does not necessarily mean success. The release plan of a new product is just as important, so Ren Zhengfei really wants to know whether Lin Chen, a young man, can do well at this point.

Soon after, in front of the headquarters of Huawei Mobile, Lin Chen, who had a rest for a while, cheered up and walked away from the company.

In the company conference room, Huawei and Huawei mobile phone executives have been waiting for a long time.

After exchanging greetings with Ren Zhengfei for a while, Lin Chen did not waste any time and immediately started this meeting.

The meeting started first because of Chendong.

"Everyone, the two new products of Huawei mobile phone have been finalized through the efforts of all colleagues. This time we will launch two high-end and low-end products at the same time, Jazz and Honor. These two products will also become Huawei in the future. Two product lines of Weiwei mobile phones."

"At present, our tentative plan is to hold a press conference at the upcoming Las Vegas International Consumer Electronics Show to release our new products globally. As Huawei mobile phones lacked visibility in the domestic market in the past, Our tentative plan is to advance the army overseas and then return to China, but Lin Dong has a different view, and this is what we will discuss at this meeting."

In terms of new product release and market promotion, Yu Chendong's plan has a distinctive Huawei color, that is, the overseas market is the main target.

At this point, Lin Chen could only say that no one is perfect, and Yu Chendong also has its limitations. He didn't dare to let go of his guts to directly enter the domestic market. Instead, he wanted to use circuitous tactics to establish a foothold overseas before entering the country.

In the previous life, the road to the rise of Huawei mobile phone was like this.

But in this life, Lin Chen intends to make some changes.

He was exhausted before, and he was busy for this.

Lin Chen stood up and said to everyone: "Everyone, my opinion, in summary, is one sentence. Although the foreign market is good, the Huaxia market is the foundation of the future of Huawei mobile phone! So this time, our purpose is only One is to re-establish the reputation of Huawei mobile phones in China through the release of new products!"

"Regarding overseas plans, I decided to adopt your plan, but in China, I have other arrangements."

Lin Chen's plan was radical and bold. For Ren Zhengfei and the others, it was undoubtedly a marketing storm that they could not imagine.

The whole plan is divided into two parts.

One is the variety show "Running Brothers". In this show, Huawei Mobile will obtain the naming rights of the show, and the guests in the show will also use Huawei's upcoming jazz mobile phone as a prop in the show.

In this regard, Lin Chen has already started. Not long ago, Boss Bao had received Lin Chen's order to send Sir Hua Wei Qi to the crew.

At the same time, the guests in the program will become the domestic spokespersons of Huawei mobile phones and cooperate with the product promotion.

The other part of the plan is the online sales model of Huawei mobile phones.

This time, in addition to traditional offline channels, Huawei mobile phones will also be sold using an online sales model that has never been used by domestic mobile phone companies, relying on Ma Xiaoyun's Tmall mall to sell mobile phones online.

When Lin Chen introduced here, the people underneath had already begun to sit still a little bit.

To them, Lin Chen's plan was more than radical?It's crazy!

An executive from Huawei raised his hand and asked: "Dong Lin, using variety shows and celebrity endorsements for promotion is okay. But the problem is that you have invested too much in the show "Running Brothers", right? The quarterly naming fee is more than 100 million! Although this money is your own money and has nothing to do with Huawei mobile phone, do you think it is worth the investment? What if the show is not popular? Isn't your money? Burned for nothing?"

Lin Chen replied: "I can answer this point. This "Running Brothers" program was originally prepared by me for the promotion of Huawei mobile phones. I naturally have my confidence in this program, otherwise it would not be possible to be on it. The investment is several hundred million. Of course I know that you have doubts about it, so this time the investment is all my personal expense, and will not take up a penny of Huawei mobile phone!"

Lin Chen himself is willing to burn money to promote Huawei mobile phones, so others naturally have nothing to say.

But for the second plan, there are even more people who doubt it, even for re-elected Zhengfei.

"Dong Lin, I've heard about you Tmall Mall recently, and it's also in the limelight recently. Although many people are not optimistic about its business model, I think it has a lot to do."

"It's just Lin Dong. If you want to sell mobile phones on the Internet, will this be too weird? Mobile phones are not better than other consumer products. When users buy, they always have to touch them. You do online sales like this. , How many users are willing to buy?"

Ren Zhengfei's words represent the aspirations of most people.

In fact, even within Huawei mobile phones, they are deeply suspicious of Linchen Network's mobile phone sales model.

Lin Chen smiled and said: "Your concern is justified. Considering the brand influence of Huawei mobile phones, it is not wrong for you to think so. Therefore, in my plan, this time online sales, our main product It will be a Honor mobile phone with low price and cost-effectiveness as its selling point, while Jazz will mainly use offline channels."

"As for what you are worried about, how many users will buy online? I believe that after seeing this number, there will be many people who are tempted."

While talking, Lin Chen had someone play a slide on the projection in the conference room.

This slide shows the pricing prepared by Lin Chen for the Honor mobile phone.

"what?"

Seeing the numbers on the slide, everyone except those who already knew the price was taken aback.