Rebirth I can see the success rate

If it is said that the previous two battlefields were just a disturbance to the Penguin's layout of the entertainment industry, it is not a painful one.

So next, the third battlefield opened up by Stardust and Penguin really threatened the survival of Penguin.

This third battlefield is the game.

Prior to this, the newly established Stardust Game under the Stardust Group had already had a confrontation with the Penguin Empire in the dark.

At that time, Lin Chen dug out the development team of Wangyi Games in order to form Stardust Games.

But in fact, the Net One Game at that time had actually completed a share swap with Penguin Game, which means that Lin Chen was not only digging the corner of Net One Game, but also the corner of Penguin Game.

For this reason, the Stardust game was actually destined to become the enemy of the Penguin game from the very beginning.

However, at the beginning, because Stardust Games had only one agent product "Clash of Clans".

Although "Clash of Clans" is excellent, it is only a small-cost mobile game after all, and it is not a big threat to Penguin games.

But then, the birth of the first mobile game "King of Honor" developed by Stardust Games posed a huge threat to Penguin Games.

In the past year, the most successful product of Penguin Games is definitely the game "League of Legends".

As a game that was born in 2009, League of Legends has accumulated just over 10 million users in Europe and America in the past three years.

But in China.In Xia, only two months after the public beta, the League of Legends score exceeded 10 million, and in the past 12 years, it has exceeded 40 million.

Empire Penguin is one of the most influential Internet companies in China.

After noticing the amazing potential of this game, Empire of Penguin immediately adjusted its strategy and increased the promotion of this game. For a while, the domestic streets and alleys were all advertising for this game, so that the daily average of League of Legends was online. The number of people has exceeded an astonishing 4 million!

This achievement, while shocking the domestic game circle, also made the Penguin Empire earn a lot of money.

Many companies were jealous and began to develop similar games.

However, for similar competing games, players who choose League of Legends are unlikely to choose other games.

Therefore, most of the game companies that have succeeded in the past have fallen on the battlefield, and none of them can survive.

Until Stardust Games, they launched their "King of Glory"!

As a game that was spawned in advance because of Lin Chen.

"The King of Glory" has many inherent deficiencies.

For example, due to the performance of mobile phones, there are not many mobile phones on the market that can run "King of Honor" stably. Only a few mainstream flagships can open the highest quality.

For example, because 4G signals are not yet popular, if you want to play "King of Honor" smoothly, you must use WIFI signals.As a result, "King of Glory" cannot be played anytime, anywhere like the glory of the parallel world.

Therefore, after Penguin Empire learned of this game, their attitude was contemptuous at first.

I feel that this game is just moving "League of Legends" to the phone.

But there is a League of Legends with better graphics, more detailed operations, and more complete settings. Who will play a simplified version of the mobile game League of Legends?

However, the experts of the Penguin Empire ignored two important factors, which led them to make a misjudgment of the situation in "King of Honor".

The first important factor is the influence of Lin Chen, the boss of the Stardust Group.

When "King of Glory" was officially launched, it happened to be the time when the P2P myth was shattered and Lin Chen became famous.

Stardust Games therefore deliberately promoted Lin Chen as the selling point of this game during its promotion.

"Lin Chen selected the game!"

"A game planned by Lin Chen!"

With the popularity that Lin Chen accumulated in the P2P myth-busting incident, this car alone attracted many people to download the game.

Many people want to see what kind of miracle Lin Chen, who predicted the collapse of the P2P myth, can create in the game.

There are also many people who hold the attitude of repaying kindness.

In the P2P incident, although many people ignored Lin Chen's warning, many people listened to Lin Chen's words.

These people therefore drew hands from P2P companies early and escaped.

Looking back on the past, they saw that the hard-earned money of others around them was taken away by the P2P company, and they were extremely thankful that they had listened to Lin Chen's words.

Therefore, after Lin Chen's game went online, these people took the initiative to download the game with the idea of ​​repaying kindness, and supported Lin Chen Yibo.

The second factor that affected Penguin's judgment on "King of Honor" was that they ignored the attractiveness of female players to ordinary players in games of this type of League of Legends.

Unlike the League of Legends, "King of Honor" is inherently more acceptable to female players.

First of all, in order to adapt to the mobile interface, the game difficulty of "King of Honor" is much simpler than that of League of Legends. There is no replenishment setting, and you can purchase equipment directly. These settings are when the old players of "League of Legends" are criticized and mocked. , But attracted those female players with poor skills.

Secondly, compared to the artistic style of "League of Legends" that favors European and American players, "King of Glory" chose to be more suitable for China from the beginning.The Japanese and Korean style of Xia's aesthetics, most of the characters in it are handsome men and women, not like "League of Legends", half of the heroes are monsters, animals and plants.

Therefore, after seeing the characters of "King of Honor", many female players immediately dropped the "League of Legends". Coupled with the streamlined operation settings of "King of Honor", many female players can also achieve good transformations in the game. , And will not be scolded every day as a rookie in the game like League of Legends.

For several reasons, the final ratio of female players in "King of Honor" has reached an astonishing 5.1:4.9!

The number of female players in "King of Honor" is actually higher than the number of male players?

When this data was released, many male players who were disdainful of playing "King of Honor" finally couldn't help but move around.

In order to get close to the goddess in their minds and to have a common topic with the girls in the class, many people passively became players of "King of Honor" and then retired from "League of Legends".

The influence of these two factors, coupled with the cooperation of the Stardust Group spared no effort.

For example, directly in the Stardust Huawei mobile phone, increase the exclusive benefits of "King of Glory", use the mobile phone of Stardust Huawei to enjoy the "King of Glory" limited skin; in the Tmall mall, directly provide the "King of Glory" credit Coupons.

After a series of operations like this, "King of Glory" finally succeeded in counterattack. One month after it was officially launched, there were more than 1.5 million monthly online players, and it was still increasing rapidly!