Rebirth I can see the success rate

Chapter 631 The Penguin Empire Strikes Back

Regarding the rise of "King of Honor", the Penguin Empire was the first to react.

Although "King of Glory" and "League of Legends", one is a mobile game and the other is a terminal game, the similar gameplay between the two makes the two games barely competitive, and there are more people playing on one side. , Will inevitably lead to a decrease in the number of users on the other side.

The intuitive reaction to the data is that after the launch of "King of Honor", the user growth rate of "League of Legends" began to slow down significantly, and the recharge data and the number of online people have decreased to varying degrees.

The game is the most critical receivable item of the Penguin Empire, but now it is challenged by others. How can this make the Penguin Empire bear?

So not surprisingly, this time, the Penguin Empire no longer gave up like the previous two battles, but launched a cruel counterattack.

The first shot of the counterattack was to increase propaganda.

Because it has been a game that has been online for more than a year, "League of Legends" has indeed relaxed its publicity recently. The Penguin Empire has invested heavily in promoting the game on its major platforms. At the same time, it also hosts a professional league to attract attention.

On the other hand, the Penguin Empire also learned from the successful experience of "King of Honor", and began to prepare to replace the original game paintings, and the game style became more suitable for China.Xia aesthetic.

Finally, and the biggest trick of this counterattack, the Penguin Empire directly sacrificed their strongest weapon, the Legal Department, and took "King of Glory" to court, accusing "King of Glory" of copying "League of Legends".

Once their accusations are established, the "King of Glory", which has just emerged, is likely to fall.

The Penguin Empire's legal department once again made a move, which also caused a lot of controversy in the gaming circle.

Although the world has extremely strict management of piracy and plagiarism, in fact, the Penguin Empire still remains unchanged, and there are endless things about copying other people's games. Even in this world, Penguin still gets the "Master Copy", "Penguin cannot plagiarize Saying plagiarism is for reference", "I can copy you, but you can't copy me" and other labels.

Xudu people hated them for this reason. They didn't expect that this time Penguin was borrowed from them, but they directly accused them.

This kind of behavior is not enough to describe a hooliganism.

But what everyone did not expect was that this time the penguin kicked the iron plate directly.

As early as when Alipay launched his own chat software, Lin Chen had asked Ma Xiaoyun to prepare for the prevention of penguins.

This time the launch of King of Glory, Stardust Games is already fully prepared.

Chen Yanran of the Ministry of Justice easily accepted the challenge of the Penguin Empire and began a litigation battle with them.

Although the result of the battle has not been separated yet, the situation on the Penguin Empire side is not good.

...

On this day, at the Penguin Empire headquarters, the weekly meeting was held again.

As in the recent period, at this regular meeting, the executives who attended the meeting still looked solemn.

When this situation started, many people can't remember it clearly, but some people still vaguely remember, it seems that since the establishment of the Stardust Group, the Penguin's weekly meeting has become a lot more dignified.

"Shopping Festival promotion progress?" President Ma of the Penguin Empire said in a deep tone, sitting in the middle of the long table.

I saw a man immediately report: "Mr. Ma, the promotion of the Shopping Festival went smoothly. Now on major TV stations across the country, the shopping carnival advertisements we have done this time have been put on the market. The market response has been overwhelming. The growth rate of registration has also increased by 10%!"

President Ma nodded in satisfaction: "Okay, keep it going, don't care about other platforms, our Paipai.com must have a turnaround in this event!"

"Yes!"

After asking about the e-commerce platform, Mr. Ma couldn't help asking about his most concerned game affairs.

After all, game affairs are the core of Empire Penguin.

"Mr. Ma, in our games this week, the total number of online users dropped by 16%, revenue dropped by 10%, and the growth rate of registrations dropped by 15%..." The director of the game business department reported down his head.

But his voice became lighter and lighter, obviously a little guilty.

This data is not an avalanche, but it is terrible. With their Penguin Empire's user base, such a large reduction in data is still unprecedented.

When President Ma heard this data, his face turned gloomy, like a dark cloud.

"Do you know the reason for the data reduction?"

"Yes...yes...this time the data is reduced, mainly because the data of the mobile game project is greatly reduced."

"Mobile game?"

"Yes, because of Stardust Games' "King of Glory", our company’s mobile game data is exhausting, "King of Glory" has formed a siphon effect. Nowadays, in addition to our application market, the rest of the major application markets At the top of the list is the "King of Honor" of Stardust Games, and the "Clash of Clans" they represent..."

Although the Stardust game was born in a short period of time, the results are amazing. An agent of "Clash of Clans" once played the domestic mobile game manufacturers to throw away their helmets and abandon their armor. Now they have added Wolong's "King of Glory", the mobile game overlord. Capital has emerged.

The director in charge of the game project continued: "And...because "King of Honor" and League of Legends are competing products, even our League of Legends data has been affected."

"Really?" Mr. Ma couldn't help but smile. "Isn't the League of Legends recently engaged in activities? Why is it still like this? What about the people in the operation department?"

"Yes!" A senior woman stood up in panic and explained: "Mr. Ma, although "League of Legends" is engaged in activities, according to our observations, recently "King of Honor" is also engaged in activities, and their The activities are very specific to us."

"Online, recently "King of Glory" has released a lot of welfare activities. As long as you are online, you can get heroes with skins, and invite friends to get more skins."

"In addition, offline, "King of Glory" has recently started to engage in various offline games. They recently launched a city of kings and campus games in 16 cities and 18 provinces. I heard that the reverse is very good. In addition, there are rumors that in the second half of the year, the professional competition of "King of Honor" will also begin.

"In addition, Stardust Games recently added the "King of Glory" anchor benefits to Dolphin Live. As long as the content of the anchor is "King of Glory", they can receive additional anchor allowances every month. So now Dolphins live games The channel has been screened by the King of Glory, and even the anchors who used to broadcast the League of Legends on our side have switched jobs."