Rebirth I can see the success rate

At midnight at midnight, the bigwigs of major e-commerce platforms including Penguin Horse were anxiously waiting for their respective zero-point spike sales data.

However, this sales data is a bit strange.

After seeing this data, everyone, including Mr. Ma, was a little confused.

For example, Paipai, the transaction amount at 12 o'clock in the morning, turned out to be less than 300 million, and the number of transactions was less than 10 million.

After spending so much money on publicity and looking for a group of traffic stars, it turned out that this was the only result in the end?

After meeting Mr. Ma, he almost didn't vomit blood.

Today's Paipai.com has been changed according to Tmall's model, that is, no store fees are charged, only points are deducted from the transaction amount, and the ratio is similar to that of Tmall, only 5%.

In other words, in this zero-point spike campaign, the transaction amount was less than 300 million yuan, and the final profit that Paipai could get was less than 15 million yuan.

But for this day, the penguin burns more than 15 million dollars?But at least a dozen!

How can this data satisfy people?

Is it because several platforms are jointly engaged in activities this time, so users are all diverted?

Mr. Ma was about to inquire about other family's data, and his phone rang.

He is the CEO of Alibaba Taobao.

"Hey, Mr. Ma, how's your data?"

Hearing that the other party actually called for inquiries, Mr. Ma suddenly felt bad.

Sure enough, when the other party heard their data, they immediately screamed: "What the hell is going on?"

"Your data doesn't work either?"

More than that, it turns out that the data on Taobao is worse than that on Papa.com, almost as if there were no activities.

"Mr. Ma, what the hell is going on? Even if our party can't compare to others, but our previous publicity should be useful? We obviously had better data than Tmall before, how could it be like this?"

Naturally, Mr. Ma didn't know. Although he could deal with a few sentences, he hung up the phone.

But immediately, President Ma looked at his assistant: "What about the results on Tmall?"

Although it is not possible to know exactly how Tmall's operation is, this time, in order to monitor the situation on both sides, Penguin specially selected several stores on Tmall that have opened stores on both Paipai and Tmall for monitoring.

By comparing the sales results of both sides, we can infer the operating results of Tmall.

But the assistant's answer made President Ma more puzzled.

"What? There is no change in their sales there?"

"Yes, Mr. Ma, there is no obvious change in the data of several surveillance shops. It seems that their party has not improved any data."

"How is this going?"

Ma always puzzled.

How come in the end, even the sales data on Tmall are as ugly?

Is it because this kind of evening event is actually useless for e-commerce platforms?

What are the facts?

Mr. Ma and the others didn't know that, among the major e-commerce platforms, this kind of weird and unimproved sales data was actually caused by Tmall.com.

Because Tmall Mall does not have a zero-point spike activity here, it gives many customers time to choose, so at this time, in fact, most users are comparing the price of goods on Tmall Mall and several shopping platforms.

But it doesn't matter if there is no comparison, many people are dumbfounded by the comparison.

what?

Why are the prices in the cat mall so cheap on this day?

For example, the original price of a certain brand of electric toothbrush is 2399 yuan. After this event, it will cost 1999 to buy it on Paipai.com and Taobao.

But in Tmall Mall, the price of this electric toothbrush turned out to be only 1,799, which is 200 yuan cheaper than Paipai.com!

For example, the market price of a certain brand of clothes is 999 yuan, and the price of platform activities such as Paipai.com is 799 yuan. The discounts and shopping coupons on Tmall Mall are only 599 yuan!Almost half of the original price!

There are many similar examples, not to mention those products that were given a surprise discount at the Tmall gala that just ended, and were directly discounted by 50%.

Seeing this price comparison, many people were taken aback, thinking they were dazzled.

When they confirmed that it was not their dazzling, but that Tmall Mall was really so cheap, those customers were all boiling!

This time, several major platforms have started shopping carnivals, and all have organized carnival evenings. Although the flower heads are very large, for many people, they value the price most.

To put it all in, only price is the biggest driving force for consumers to have shopping desires.

And at this point, there is no doubt that the price of Tmall Mall is high enough to make people high and trendy.

"I'll go! Are these platforms crazy today? Everything is so cheap?"

"Cheap? To say cheap, it's still the cheapest on Tmall! No one!"

"Yes, I have compared a lot of things, and Tmall is on average 10% cheaper than other platforms!"

"Papa Ma is mighty! Lin Chen's husband is mighty!"

"I can't do it! If I don't chop off my hands, I'm going to bankrupt my family!"

"It's over! I have swiped tens of thousands, so why can't I control this hand?"

After that, the time came a little.

It was the time for the new statistics. Just as President Ma was eagerly waiting for the good news to arrive, his secretary suddenly rushed in.

President Ma asked immediately: "How is it? Has the data improved?"

"Ma, President Ma... Our data has not yet come out, but the data on Tmall has come out!"

"Did they disclose the data?"

"Yes. Tmall's Weibo official announced just now that their sales in the first hour exceeded 30 billion..."

"How much?" President Ma stood up.

"30 billion!" The secretary took out his mobile phone and directly opened Weibo to show Mr. Ma.

Mr. Ma snatched it over, and he saw a big 30 billion picture on the Weibo of Tmall Mall, and the text attached: "Congratulations on the Tmall Shopping Carnival, sales exceeded 300 in one hour. Billion!"

"How is this possible? Didn't they still be the same as us in the first ten minutes? Why did it break 30 billion at once? Is it fake?" Ma Zonghan said.

But his secretary broke his final illusion: "Mr. Ma, the people in the operation department have confirmed that the sales of several stores for comparison have suddenly increased. The gap between the sales of those stores and ours is several hundred. Double it!"

"They analyzed the reasons and found that similar products, everything on Tmall was at least 10% cheaper than us! We completely lost in price!"

President Ma condensed his gaze, sat back heavily, and muttered: "Not only the price... but the entire operation strategy... Lost! We completely lost! This time, we completely lost to each other! "