Rebirth of Northland Technology

Administrative building, meeting room.

This is a special closed-door investment meeting.

The project from the Logistics Department is "Campus Online Mall", which is an online ordering system developed with two on-campus stores.

In fact, there were different opinions within the logistics department when it was taken out for investment.Since the online mall has been established since its establishment, the benefits are excellent and there is no shortage of money at all.

However, in order to create momentum for the entrepreneurial conference, all departments and departments are reporting projects, and the logistics department is reluctant to catch the ducks on the shelves and put together a business plan.

"Sister Liu, there must be no problem investing in the mall."

Niu Mingdi watched the guests flipping through the documents and gave their opinions in a low voice.In order to ensure the smooth progress of the conference.The school sent volunteers for some key figures.Niu Mingdi did not go home during the summer vacation and was arrested as a child laborer.

"why?"

Liu Xuan asked with interest.This venture capital conference is her first trader, and it is impossible to say that she is not worried.Fortunately, her boyfriend is by her side.

In addition, two people can sit in this conference room, which represents a tendency.

Liu Xuan not only manages two funds, she also has an investment company under her name.There are some full-color stocks transferred from her boyfriend.After the stocks are cashed out, the funds are received one after another, and there is also a need for value preservation and appreciation.

"Online malls are very profitable."

Niu Mingdi was enthusiastic about selling.If there is a sales share, she would be more enthusiastic.

"how do you know?"

"Who doesn't know? The things sold in the mall are getting old. Many of our students are helping the mall to sell things."

"You are selling something? As an amateur salesperson?"

Several attendees became interested.

"The prices of single-player and radios in the mall are all student prices, which are more than two percent lower than the retail prices on the market. Many people from outside schools also want to buy them on the mall."

Niu Mingdi glanced at the teacher in the logistics department, and saw no response from the other party before continuing.

"But these products are only for the teachers and students of our school. Payment must be made with a meal card, so they can only purchase through us. As for us, we will do a handover, a stand-alone player, and a two-yuan increase in the price. Then they can buy it. For cheap goods, we also earn pocket money at hand."

"Really? How much pocket money can you have?"

"Ok...

If you work harder and earn two to three hundred yuan a month, you can still earn it."

Niu Mingdi hesitated and told the truth.Because of this secret, everyone knows.

200 yuan a month is enough for students' daily expenses.Coupled with the living allowance provided by the school, in a sense, these students not only did not spend money, but also earned money.

What's more valuable is that this business is very labor-saving. Students only need to target popular products to place orders, and when the goods arrive, they can transfer them to buyers.

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"Let me explain."

Director Sun watched the female student hesitate, wanted to say but didn't dare to say, so he simply took the words.

"The main customers who come to the mall to buy are small merchants in the other five counties. Because we get the goods directly from the manufacturers, and because of the large quantity of goods, the price for students is lower than the price they get from the wholesale market. .There is room for arbitrage.

These small retailers have slowly adopted online shopping malls as their main supply channels.

But the online mall is for school users, and they have to find someone to buy on their behalf. This is the first reason.

The second reason is that the payment system of the online mall is attached to the meal card system.In order to prevent loss, the deposit amount of each card is capped.The current upper limit is 500 yuan, which is not enough for merchants.You know that there are more than one hundred recorders and shortwave radios.

The third reason is to suppress money.Our online system is still an ordering system in principle.In other words, the customer pays first, and the manufacturer delivers the goods before picking up.There is no problem for students to do this, but for businesses, there is a problem.

Cash flow is the lifeblood of merchants.

With this little capital, they buy goods with money, and sell them with money, and so on.Let them squeeze a large amount of money here, because they don't have so much money, and they don't worry about it.Through the turnover of the students, one hand pays the money and the other hand delivers the goods.Although the extra money was spent, everyone was relieved."

Director Sun explained the matter clearly in a few words.

"Is this common?"

"According to our statistics, the products sold through this form have accounted for 70% of the total sales."

Through the transportation of students, the sales of the mall has been increased virtually.

"Doesn't that mean that the sales volume of wholesale customers has doubled the sales volume of school students?"

"Yes. This is also the core idea behind our online wholesale market plan.

Due to the influence of online shopping malls, it is expanding day by day.Some smaller brands even abolished their own wholesale channels.We only keep our family as a substitute for wholesale channels in Long Province.In addition, some emerging brands are also contacting us, hoping that we will be their agents and provincial wholesalers."

"Why do you want to raise funds? Can't you just do it?"

"Being a wholesaler requires more funds to suppress goods. Wholesale and the current ordering model are still very different."

The commodity economy has just formed, and the credit system has not yet been established.Payment must be made when the goods arrive, and even payment can be made before ordering.If you don't do this, wait for minutes to close.

If you want to be a big agent, capital is necessary.

"In other words, in the future, will you take wholesale business as your main development direction?"

"Yes. From the current data, the wholesale business is the fastest growing. There is no reason why we will not follow this path."

"But so many people are doing wholesale, what are your advantages?"

"Our advantage is the computer management system. Through this system, we can clearly see the sales and inventory of the goods. These are not available to other merchants."

People who are new to new technologies often subconsciously amplify the effects of technology.Think technology is omnipotent.It's like touting big data in later generations.

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"What do you think? I'm not sure."

Liu Xuan turned to her boyfriend.During this time, she also saw many investment cases.The business model in front of her is very clear, but there are some things that make her feel weird.

Following her words, the eyes of everyone in the conference room were all focused on a young man's face.

"I feel bad."

Cheng Yongxing objected instinctively.Because he was in later generations, he had never heard of the online wholesale business model.Maybe 8848 or Alibaba's B2B is very similar to it?

He was a little uncertain.Because he is only in touch with Taobao and Jingdong.

"Can you tell me the reason?"

"Ok..."

The words have been spoken, now I can only bite the bullet and find the reason.

"First, wholesale and retail are two business models.

The current business model is developed from the order model.The entire transaction process requires very little capital.This is also the fundamental reason why your online mall can achieve tens of millions in sales and millions in profits with the capital of two campus stores in less than a year.

If you use the traditional way of purchasing goods and earning profits from the wholesale price difference, how much money is needed to achieve similar results?"

"Right. We can't expand for expansion. What about the second?"

Principal Lin nodded.

"Second, the reason why Director Sun and the others want to enter the wholesale market is actually inspired by a group of small and new manufacturers. If the mall agrees with their opinions, the first thing to do is to advance the batch of goods. This is the prerequisite for the province. What if the goods cannot be sold in the end?"

"Yes, Director Sun, what do you think of Xiaocheng's question?"

"How is this possible? The history of the past year has verified our marketing capabilities. Numbers cannot be faked."

"I think it's the opposite. It's because the online shopping mall and the new business model of order sales have caused your sales and profits to increase significantly, not the other way around. Now you mistakenly believe that it is your own ability that has led to a significant increase in performance. To change the order sales itself is completely turning the cart before the horse."

"I don't agree with you..."

Director Sun's words were only uttered, and he was interrupted by Headmaster Lin raising his hand.

"The discussion will stop here for now. The case of the Logistics Department is suspended. Let's discuss it internally."

"What should I do now? Will it resume after the suspension?"

Niu Mingdi asked in confusion.What happened today was also very shocking to the students present.Just because of a word from the legendary senior, the project was stopped.

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"No! The capital increase of the online mall cannot be stopped."

Cheng Yongxing raised his hand and pulled back the people who had stood up to leave.

"How to say?"

"Online mall financing is necessary, but the business model cannot be changed. Online commerce, plus order sales, must be carried forward. The funds raised must be used here to continue to expand the scale of the mall.

Cheng Yongxing's tone was decisive, and there was no room for rebuttal.

But none of the people present actually expressed objections.You must know that the online shopping mall led by the Logistics Department has nothing to do with Optoelectronics.

"It's not that we don't want to expand the online mall, but the online mall model cannot continue to expand."

Director Sun's answer exceeded everyone's expectations.

"why?"

"Except for the first few schools, which are easy to win, all the schools later learned well.

Seeing that we were making money, they might raise the price, the lion opened their mouths, a few broken shops, and sold hundreds of thousands, millions of dollars.Some schools are ready to go to their own online store.

The time for rapid expansion has been lost."

The Chinese are good at responding quickly and copying quickly.

"No, the timing has not been lost. We must win this market. How much money do you need?

Is 50 million enough?

If not enough, 500 million, 1 billion!

You need to figure out how much money is needed. This campus online market must be taken down."

After pondering for a moment, Cheng Yongxing still insisted on his views.

"But if you do this, the price of the schools will be higher and higher, and in the end it will be unprofitable."

"Giving money is a way of doing it. Everyone is a partnership to invest in shares, or to join in is also a plan. You can come up with ideas and try to find a suitable balance. If there are really difficulties, I will come forward to do the work."

As the influence of the talent fund expands day by day, let alone, on the ground of the three provinces in the Northeast, all colleges and universities will sell him a bit of face.

"Xiaocheng, must this be the case?"

Lin Shuqiang keenly smelled something unusual from the conversation.

Cheng Yongxing is a very easygoing person in daily life.Especially when dealing with teacher groups, he rarely sees his tough style.Although he has long been qualified to be tough.

"for sure!"

In the first wave of the IT wave, browsers and portals, Cheng Yongxing did not dare to stop.However, the subsequent online commerce and social markets will not be justified.

At this time, China's online shopping mall, unique public canteen and meal card system gave it a first-mover advantage.

If you watch this business and each school has its own set, you will lose the entire world, which is really funny.

"Well, we withdraw the investment case, and the funding school will resolve it internally. The business model is still as you say."

"Na Ni?"