Rebirth of Northland Technology

March 1991

Latvia and Estonia voted for independence from the Soviet Union.Gulf War: Iraq releases all prisoners of war.

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As the students returned, the school became noisy again.

With the changes of the times, the clothing of the students gradually deviated from the same color.More and more clothing styles appear on campus.

In addition to fur coats and down jackets, man-made fibers and man-made cotton products quickly seized the traditional positions of military coats and padded jackets due to their low prices and novel styles.

This is a special era, but also an era of change.

In the short span of a few years from the 1980s to the 1990s, many things happened.For example, national taxation and land tax reform, exchange rate consolidation and so on.

In daily life, the biggest change that people can feel is the gradual enrichment of goods in society.The once extreme shortage of goods has greatly eased.In 1992, food stamps and meat stamps that had been used for decades finally came to an end.

The second is a substantial depreciation of currency purchasing power.

This change can be clearly felt even by students living in the ivory tower.

The prices of some dishes in the canteen are rising day by day.When a student of grade 89 enrolls, about 50 yuan per month is considered an average level (excluding subsidies).By the time they graduated, the figure had come to 120-150 yuan.

In addition to these changes in the material world, people's spiritual world is also undergoing a comprehensive reconstruction.

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Zhang Yan is indeed very capable. She takes care of all the company's affairs.Except for a few days off during the Spring Festival, at other times, I have been directing the supplier to install the laboratory.

When the MEMS laboratory was built, a lot of people were busy, but now Zhang Yan can do it alone.As a housekeeper, she is competent.

And once the Spring Festival, the company's scale doubled.From two people to five people.The company has an extra receptionist, a cashier and accountant, and a logistics management.

In this way, neither Cheng Yongxing nor Zhang Yan needs to be tied up in the office.The workload of both people is much smaller.

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With the arrival of the school, an important task began again, that is, patent licensing negotiations.However, in this negotiation, the postures of the parties involved in the negotiations have changed a lot.

First of all, the bargaining chips on the optoelectronic research side have increased a lot, and the emergence of white light LEDs has caused a big shock in the LED industry.This is a totally unexpected invention.

As the cards of optoelectronic research changed, so did the negotiators.With sufficient funds, Optoelectronics can also hire professional lawyers to complete these tedious negotiations.

The University of Technology itself does not have a law major, so the law department of the sister school and the University of Architecture reached out and introduced a law firm, and organized a professional team to negotiate with several multinational companies.

Negotiations are still very complicated, and there are all situations, simple authorization, cross authorization, and infringement. Companies are also available in all countries.If in the United States, attorney fees are enough to drink a pot.

But fortunately, the teachers at the University of Architecture are half of them, and the Chinese law firm is still a new business, and the cost is very low.

In the new round of negotiations, Cheng Yongxing is no longer bound by the amount of advance payment.The focus of the negotiations has been changed to a larger number and longer time for annual authorization fees.This is the normal state of general patent discussions.

The rival company is also more able to adapt to such negotiation requirements.

Although Cheng Yongxing has preemptively registered the patents of blue LEDs, he has not accumulated in red and other LEDs, and these need to be settled in negotiations.

The negotiation progress of each company is not very the same, some are fast, some are slow, some are simple, some are complicated.

The simple ones make progress faster, and the complicated ones drag on.

Although Optoelectronics didn't care much about the sincerity of the down payment, the companies finally figured out how Yueya quickly cut the mess to get the contract.During the negotiations, various companies have also proposed to increase the percentage of sincerity money as an afterthought.

Cheng Yongxing is optimistic about the situation, and it feels different with more cash in his hands.

Sometimes, the cultural difference is just like this. When he needs cash, everyone doesn't understand his thoughts and picks it up.

When they figured out what was going on, the chance was gone.

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After solving the problem of patent barrier declaration, the pressure on optoelectronic research is much less.As for the other major issue in the negotiation, that is, cross-licensing, which prevents Optoelectronics from selling red and green LEDs, which is not a big problem.

After all, Optoelectronics Research is not ready to sell LED products directly.As for the first product with a large color screen, even the sample has not yet appeared.When it takes shape and goes on sale, it is estimated that there will be a few months of buffering.

Use this time, everyone slowly grind.

Without imminent time pressure, there are more negotiation methods that can be used in optoelectronic research.For example, forcing the other party to take the initiative to raise prices!

for example.Tell the negotiating opponent directly that Optoelectronics Research is going to raise US$2 million this time.If your four companies reach an agreement, each of which pays 500,000 yuan, then this round of authorization can end.

If you are only willing to pay 200,000 yuan each, there is no way, so you have to find 6 more companies to authorize!You can figure it out!Are you planning to save this 300,000 yuan, or are you planning to create 6 more competitors!

Due to the optoelectronics research, we are not ready to fight directly in the LED market. It is a good thing to have more LED manufacturers.In the future, you don’t even need to produce LEDs, just purchase them directly.

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This is how things are going, one goes down and the other goes up. If the photoelectric is not anxious, the opponent is anxious.Because Yueya is fully authorized.After Yueya puts the first batch of products on the market, everyone's time and market opportunities will be lost!

This also shows that during the preliminary negotiations, a strategic error in the optoelectronic research.That is, these existing LED players should not be the first negotiation objects.

These negotiators hold the painful feet of optoelectronic scientific research in their hands. In this case, it would become a strange thing if the negotiation speed can get up quickly.

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During the negotiation process, optoelectronics research always faces players in the world market.Through some relationships with Keyi, I learned that some domestic players are also preparing to enter the arena.

But so far, Optoelectronics Research has not received any news from any domestic company to negotiate.It seems that these manufacturers don't care about so-called patents at all.

Even for later generations, no company in China has obtained all the LED production patents. Until all the LED patents expire, Chinese LED manufacturers can be considered a step up.

There are many reasons for this, but there is no corresponding patent, which is the main reason why China's LED products cannot go abroad.

It is also unclear whether foreign manufacturers do not authorize it, or domestic manufacturers simply did not apply.