Rebirth of Northland Technology

"AUO Ice City" General Manager Office

"Mr. Luo, the car is ready. The driver asks you when will you leave?"

"Wait, I'll finish reading this material."

Behind the desk, a white-collar lady looks at documents attentively.

Luo Weining has been working in the new company for more than a week.

AUO Ice City’s investors are from Taiwanese capital.One of the main businesses is various computer monitors.

After the 12-inch LCD of Optoelectronics was exposed, it attracted worldwide attention.A monitor of this size already has the possibility of being a desktop monitor.

In this era, the mainstream of PC monitors is still 12-inch CRT.And CRT monitors are not cheap either.

The 12-inch LCD monitor has a viewing area that is close to the 15-inch CRT monitor, which is larger than the 14-inch spherical CRT monitor at this time.

Due to the premium effect of LCD monitors, 12-inch LCD desktop monitors can be accepted by the market even at a high price of up to $3,000.The market still has a great demand for such a small display.

The first user is a display occasion.Needless to say.

The other is business users located in various financial centers.In these high-end office occasions, due to office space constraints and image considerations, LCD monitors are very popular.

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With the gradual mass production of the two production lines of "Full Color Technology", some of the panels will be put on the market and put on sale.

Perhaps because of the eagerness to attract partners, perhaps because of the wrong prediction of the market trend, Cheng Yongxing's price for LED alliance manufacturers is too low.

Take the 12-inch panel as an example, the price Yueya got is only 1,500 US dollars.But the final price of the 12-inch panel to the notebook manufacturer reached US$2500!

Cheng Yongxing's idea is to suppress market prices through low-priced products.I thought it well, but I couldn't do it at all.

Because "Full Color Technology" does not directly face end users.When there is demand in the market, the dealer will automatically adjust the final selling price of the product.This is like some short-selling cars that need to be purchased at a higher price.

Not to mention, these sellers still have branded manufacturers, and they have pricing power.

What really deters the entry of new production capacity is not the price, but the exposure of the ODF process and the existence of 12-inch displays.This is the true portrayal of deliberately arranging flowers without blooming and unintentionally planting willows.

Due to this price difference, LCD companies will sell LCD products privately whenever they have the opportunity.After all, the price difference for each LCD is at least $500.

As soon as these price-increased panels were introduced to the market, they immediately received a warm welcome.

First of all, whether it is a 10-inch or 12-inch display, the entire LCD market is in a state of market shortage.

If you get a $2,000 panel from Optoelectronics, you can sell it at a price of 2,600 or even higher if you change the brand, change the vest, and change hands.

The products of several small notebook manufacturers are also on sale soon. Stocking and distribution are the first priority.But not everyone has the bargaining power of xBM.

Some notebook manufacturers tried to contact Quancai directly, but limited to the relationship between the three alliance members, Quancai did not dare to do too much.After all, Quancai's business has just started, and it is not a wise move to turn a face with a big dealer now.

Everything is chaotic, the same panel, the market is also strange, and the price difference is huge.These have attracted people from all walks of life to fight the fire with moths.

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Such a large profit margin naturally attracts a large number of downstream manufacturers.What followed was price looting.

The scalpers in Bingcheng rioted again.

LCD and LED large screens are different, the unit price of this thing is relatively low, and many people can afford it.

In addition, this kind of thing can be split.100 units can be sold, 10 units can also be sold.Wholesale and retail are all possible.

In the market, some display manufacturers have already called for an additional price of US$200 per panel, seeking to purchase 10-inch and 12-inch panels.

This also led to the random flying of various slivers in the optoelectronic company.

Because this thing was too hot, even the teachers in the ivory tower were drawn in.All kinds of favors please continue.Even Luo Ningwei was not immune.

She used to make friends extensively, but now, in turn, she has a lot of debts.

If she couldn't save face, she went to Zhang Yan once.Zhang Yan didn't say anything, but gave her a one-hundred-slice approval note.This approval note helped her a lot.She split this approval note and paid back the favor.

But she did not expect that one after another, she began to receive cash thanks, and the money received before and after reached as much as 10,000 US dollars.

More importantly, her ability has been targeted by many people.AUO is one of them.

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However, "Full Color Technology" finally discovered this phenomenon.In a short time, such quick money will not be made.Because "Full Color Technology" started to make this money on its own.

After Bai Xuecheng took power, he presided over some changes. After a few measures, the scalpers lost most of their business.

First, the sales of products are no longer for retail, only for large users.

Second, the spot selling price of the product is negotiated. The price is negotiated once a week, and the higher the price is paid.This directly squeezes out all the scalpers' space.

Although some big speculators can coordinate their operations, there is still room for price increase after the products are taken at wholesale prices.However, this is not something that small players can afford.

But this policy also leaves a gap, that is, long-term price negotiation.

Compared with spot, this price is a bit like futures.Schedule production capacity a month or even months in advance.

The price of the long-term contract is usually 50 to 100 dollars lower than the spot price.But not all companies can get this contract.Must be the end product manufacturer.

Moreover, those who can enter the long-term association price system are all related households.Either it has something to do with the University of Technology, or it has something to do with Bingcheng.

Taiwan’s AUO Display Company simply ignored all middlemen, found Luo Weining, and asked her to help in the operation.

Luo Wei condensed his horse, one by one.Like large screens, all internal circuits of LCD products were developed by her.

She didn't even find Cheng Yongxing, and directly passed Zhang Yan's channel to obtain the qualification of the Long Association.A quota of 200 pieces can be obtained every month.

Its value is equivalent to a profit of at least US$20,000 per month!

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Seeing this effect, Taiwanese manufacturers have taken further thoughts.Discuss with her to see if you can go further.

The output is too small, it is worth reselling, but as a brand product, the quantity is too small.

Zhang Yan couldn't call the shots this time.Only two people can call the shots, one is Bai Xuecheng and the other is Cheng Yongxing.

Manager Bai is neither willing to contact, so he can only find Cheng Yongxing.

Cheng Yongxing led them to talk with Bai Xuecheng.After several discussions, Cheng Yongxing finally decided that he could get a quota of 1,000 pieces per month.However, if conditions permit, the production line must be placed in Bingcheng.

In this way, the ball was kicked back into the hands of Taiwan AUO.

This plan was immediately approved by AUO.These quotas alone are worth $100,000.And it doesn't cost much to build a simple display assembly line.

More importantly, the brand effect.Whoever launches the LCD screen first is the high-end brand in everyone's eyes.

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After this battle, Luo Weining's value performance is undoubted.She was also appointed as the general manager of AUO Ice City.

Luo Weining's value is not simply measurable by money.

Sure enough, on the day of the establishment of the company, Luo Weining directly approached Zhang Yan before even the production line began to be built, and obtained permission to deliver 500 pieces within a week.

Luo Weining is quite satisfied with this job hopping.

The Taiwan company gave her considerable treatment, with cars and salary that satisfied her.

The LCD circuit board technology has matured, and if she continues to stay in school, her role and value are not great.Jumping out of the environment of the University of Technology, she can play her advantage from the outside.

She is going to borrow the platform of AUO and have a big fight.

These days, she has been busy choosing the location of the production line.