Rebirth

"BOSS, through our investigations and evidence collection of famous supercar brands and luxury car brands across Europe, we know that, on the whole, the operations of those super luxury car brands are relatively bleak today, and many of them are in deep financial crisis. , On the verge of bankruptcy.

In the end, in addition to those that have been absorbed by large companies, there are several supercars and luxury car brands that have become the targets of their own inspection team, such as the previous BOSS Pagani, Koenigsegg, and Lamborghini. , Aston Martin, and Bugatti are accompanied by the Lotus brand, as well as Rolls Royce, one of the symbols of luxury cars."

"Oh, Mike, tell me more about the situation. These brands are of great interest to me."

Hearing Mike talked about so many familiar car brands from past life, Li Feng suddenly became interested.Presumably, ordinary people in China in future generations will be interested when they hear the news of these brands, not to mention that Li Feng now has the opportunity to buy these brands.

"BOSS, I don’t know where you heard about the two brands Koenigsegg and Pagani. In fact, neither of these two brands have launched their own cars. Koenigsegg means blade. In 1994 Established in Sweden at the time, and is now intensively designing the first model.

The same goes for Pagani, now it's just Mr. Pagani's personal design laboratory, in Modena, an Italian town in the home of supercars.

Last year, his partner, Argentine fellow, and the famous 5-degree F1 world champion Juan Manuel Fangio passed away. He heard that he planned to launch his own car brand. Now he is also starting to design the first car named after his surname. Pagani supercar.

For these two companies, they are still in the initial stage and the capital is the most scarce. As long as you are willing to invest in the BOSS, you can easily participate in it. As for how long the final shares can be maintained, it is a matter of negotiation. ."

...

"Mike, I'm very satisfied. I'm very interested in these things. You can continue talking." Hearing Mike John's words, Li Feng was still very satisfied, especially that he learned much more information than he thought. .

"OK, let me talk about Lamborghini, Aston Martin, Bugatti and Rolls-Royce."

Well, when it comes to the situation of these three companies, Mike's voice has improved a little. Obviously, for Mike, these companies are his goals.

After all, the two cars in front have not been seen yet, and the next few are all world-renowned brands. If you can participate in such an acquisition, it will be a heavy burden for yourself. Resume.

"Let’s talk about Lamborghini first. Although Lamborghini has launched the most popular series of ghosts since the 1990s, Lamborghini has still had a dismal business and has changed hands several times. Now it is owned by Malaysian investors and the Suharto family of the Indonesian president. It's very difficult."

Li Feng knew very well that Lamborghini came to life only after being acquired by Volkswagen in 1998. In 1998, Indonesian President Suharto was forced to step down, which also led to the decline of the Suharto family. It was then that Lamborghini was acquired. time.

"There is also Aston Martin, now in the hands of Ford, just acquired by Ford in 1994, it is not easy to buy from Ford, therefore, the difficulty is as high as Lamborghini."

Li Feng knows that Ford is still very good today. In the future, when Ford cannot compete with Toyota, Volkswagen and other brands and its business is relatively bleak, and after the financial tsunami in 2008, Ford will sell Aston Martin again.

...

"Next is the Bugatti with the lowest difficulty. Today Bugatti is really on the verge of bankruptcy. In 1987, the RomanoArtioli family in Italy bought Bugatti, and at the same time it bought it in 1993. The Lotus Company.

Incorporating Lotus's unique weapons-active suspension system and noise suppression system, these two weapons are installed on the world's fastest supercar Bugatti EB112, and a four-door luxury touring car is also designed. The North American market seems to have clearly failed now, and the RV production line has now been closed.

Although Bugatti is on the verge of bankruptcy, it is clear that today’s Bugatti’s supercar technology is already in the world’s leading position or even the best. Similarly, its luxury car is also the top product. Unfortunately, due to its high price, the current market Still too small, no market means that the company is at the end of the day.

As for the lotus, it can now be said to be a dispensable brand. Bugatti had already sold it after absorbing the technology of the lotus."Mike John couldn't help but said in general.

Obviously, Mike, as an engineer of supercars, is still uncomfortable seeing the ending of Bugatti. In fact, this is also the biggest problem facing all top luxury car brands today. These cars sell for hundreds of thousands of dollars. , In today's era, it is really too high.

Li Feng sometimes feels too. In fact, the prices of these cars, whether they are now or in the next 10 years, are actually not much different in terms of prices. After 10 years, the prices of these cars will be in the top millions. At that time, there were more purchases globally, which is why these brands were able to survive later, but now they are mostly on the verge of bankruptcy.

Those behind-the-scenes bosses, how did they know that this is the darkest period before dawn. As the global economy enters a stage of rapid growth in the future, the world’s wealth will increase sharply in the future. Many people later called the Internet and later High-tech, including artificial intelligence, etc., can be regarded as an industrial revolution.

The rapid increase in wealth has also led to the continuous enhancement of the viability of these luxury brands and the continuous expansion of the market. Unfortunately, most people did not see such a situation. In the end, these brands were absorbed by the auto giants, such as Volkswagen, Mercedes-Benz, and Toyota. , GM, etc.

Li Feng wanted to wait for the China market in the future to allow these car brands to eat and support. With this opportunity, Li Feng would naturally want to step in. Anyway, the acquisition will not lose money. It is not a big deal to wait for a few years to sell to The original car giants are all right.

...

"The last is Rolls-Royce, which is relatively difficult to deal with at present. Although Rolls-Royce Motors is already on the verge of bankruptcy, and it also has the luxury car brand Bentley, it is a pity that you also know that those conservative British people are not Easy to deal with.

Today's Rolls-Royce Motor Cars are worth about US$400-500 million. Today, it belongs to the veteran British group Vickers Group. It is mainly a problem for the British government to acquire Rolls-Royce Motors. As long as the government can be dealt with, The acquisition will be easy, naturally, you need to prepare enough capital for the BOSS."

Li Feng naturally knew that Rolls-Royce was a special vehicle for British royal dignitaries, but Li Feng also knew that the later Rolls-Royce was acquired by German Volkswagen or BMW within a few years? Obviously, all of them were going bankrupt. The company is now, is it really a treasure to treasure, and selling is the best choice? Li Feng doesn't mind that.

"Mike, since your investigation is so clear, then I authorize you to act as the representative of the investment company to start mergers and acquisitions, starting with Koenigsegg and Pagani, then Bugatti and Lotus, and finally Rolls-Royce. As for Lamborghini and Aston Martin, wait, there will be opportunities in the future."

After listening to the introduction and combining the history of later generations, Li Feng immediately came to a conclusion.

"BOSS, don't worry, I will accomplish your desired goal as soon as possible."

"Haha, that's the best, Bill will explain to Zach in a while, you form a team, and if Mike leads the team, you can go to Europe for a circle. I am waiting for your good news."

...

Seeing the excitement of Mike John, Li Feng was also happy, as if he had seen these world-famous brands already in his pocket.