Rebirth

"Yes, there are only two brands, Rolls-Royce and Bentley, so one is destined to leave. I don't think BMW would want Volkswagen to become your competitor." Li Feng couldn't help listening to the dumb words of the other party. His eyes lit up, and he said with a smile.

At this time, Li Feng can be regarded as a general understanding of the punk and his party's intentions. Obviously, BMW and Volkswagen have competed hard enough in the automotive market. There is competition in low-end cars and competition in mid-range cars, if even the top luxury cars. There is competition in China, which is obviously not what BMW wants to see.

As for letting Li Feng get it, obviously, it is much better for BMW than letting Volkswagen get it. After all, Li Feng now only has a few car brands, and it is a few top luxury car brands. For BMW, how much The car is just the icing on the cake.

That's right, the real world's top car companies must be companies that dominate the mainstream in low- and mid-range cars. These companies can survive, and most of the luxury car brands have difficulties or even bankruptcy.

In today's BMW view, Li Feng is typically rich. Young people's pursuit of luxury cars poses no threat to BMW, while the public is different.

"Mr. Punk, now that we have such a consensus, then I think maybe we can first agree on a plan, for example, we can cooperate to acquire Rice Royce, and then split the two major Rolls Royce brands. BMW sits on Bentley, how about we produce Rolls-Royce?"

...

"No, Mr. Li, I think it should be our BMW owns the Rolls-Royce brand, and Mr. Li's company owns the Bentley brand. After all, our BMW company owns the Rolls-Royce trademark naming rights."

"I think your company only needs a top-level car brand. Both Rolls-Royce and Bentley can meet your needs. I want to own Bentley, a top-level luxury car brand, plus BMW’s global marketing capabilities. Enough for you to build a top global car brand, right?

Another thing is that Rolls-Royce is different. As a model of the British royal family, it is generally unlikely to move out of the UK. We can discuss that after you get Bentley, you can move out of the UK.

I think you should be very aware of the high labor costs in the UK.The labor cost of your Volkswagen in China is pitiful, and it must be very beneficial for the next operation of the Bentley brand."

"In other words, after we have Bentley, can we set up a Bentley production line anywhere in Germany or even the world?" Punk hesitated for a moment, and then asked with a smile.

"It is true, and my Rolls-Royce does not intend to move out of the UK. This is considered my commitment to the British royal family and even the British government, as far as possible to relieve government pressure."

"So, how to cooperate?" Punk nodded, and finally asked with a smile.

Obviously, Li Feng's proposal was approved by him. BMW actually meant that. Whether it is Bentley or Rolls-Royce, both represent the top luxury car brands in the automotive industry.

For companies like BMW, their lifeblood is BMW itself rather than luxury cars. Those are just icing on the cake.

...

"As for cooperation, I think so. One could be that I directly acquire Rolls-Royce, and then we negotiate about the two major brands of the automobile company, and both parties will get a brand and exchange directly.

Of course, if you BMW doesn’t want it, I don’t mind investing directly in acquiring Rolls-Royce’s trademark rights.In other words, you only have to wait for BMW. After I acquire Rolls-Royce Motor Company, you can use the shared trademark rights of Rolls-Royce Power Company to exchange for the complete Bentley brand.

Of course, this is my bottom line. I will directly exchange Bentley's complete brand for the Rolls-Royce brand trademark rights in BMW's hands. In the future, Rolls-Royce will share the Rice-Royce brand with Rolls-Royce Power.

Similarly, as a condition, the original engine and other accessories of Rolls-Royce can also be provided by Rolls-Royce Powertrain. I think I have expressed my sincerity. Next, I will look at Mr. Punk and the BMW behind. Your choice."

"Mr. Li, you just sold the Bentley brand and you got our Rolls-Royce brand. I think BMW has suffered a loss and needs 100 million US dollars in cash." Punk replied with a smile.

Li Feng almost yelled, BMW is really greedy. Li Feng knows that in the previous life, Volkswagen spent 700 to 800 million US dollars to acquire Rolls-Royce Motor Company, but BMW, which owns the rights to the Rolls-Royce trademark, spent it. Tens of millions of dollars have been extended by the Rolls-Royce logo of the Goddess of Apsaras and other brands, and the complete Rolls-Royce brand has been obtained.

Volkswagen only got the Bentley brand, and then the Queen of England began to make the Bentley the only car used by the royal family and so on.

Naturally, Li Feng knew what was going on. Naturally, he wouldn't let the lions open their mouths. If the rights to the name Rolls-Royce were in the hands of the power company, Li Feng would not bother to talk to them.

...

"Mr. Punk, you are too greedy. I can't add another penny. I have already expressed my sincerity. Rolls-Royce Motors will continue to maintain a cooperative relationship with the power company. Otherwise, I may be in the United States. GM waited for cooperation.

I think they will not refuse. In terms of car engine performance, I believe that the capabilities of our American car companies are no less than that of Rolls-Royce car engines.And you only own part of the Rolls-Royce car brand, and what I pay for is the complete Bentley brand.

Finally, I would like to say that if BMW finally gives up the cooperation, then if I do acquire it, I would rather abolish the Rolls-Royce brand and fully develop Bentley.

For example, reaching an agreement directly with the royal family, replacing Rolls-Royce with Bentley, etc. I think that by then, maybe this is not something we both want to see.

However, I said at the very beginning, who makes me young and vigorous? I hope to cooperate with BMW, but it is an equal cooperation, not to bully me, a newcomer in the auto industry."

"Mr. Li, I will reply to the chairman of the board and the board of directors in full for your proposal. Personally, I also hope to reach cooperation with you. I think not only to reach cooperation with Rolls-Royce Motors, but even in the future. The United States and the whole world can become partners." After hearing Li Feng's tough words, Punk couldn't help but smile.

Li Feng is very clear that they will not let the Rolls-Royce brand really abolish. For Li Feng, it doesn’t matter if Rolls-Royce is really abolished. It’s like two identical works of art. If you lose one, the remaining one becomes the only one. If Rolls-Royce is really abolished, it is actually a good choice to develop Bentley.

Of course, there is no alternative. This is Li Feng's final counterattack.If it is really not possible to reach an agreement and Li Feng abolishes the Rolls-Royce brand, Volkswagen will suffer even greater losses. After all, the trademark rights of the Rolls-Royce brand are in his hands. The brand is nothing.

"OK, then I can look forward to your reply...".

...

As Li Feng expressed his intention, the other party said that he received it. The next few details are naturally easier to talk about. The lawyer drafted an initial document, and Punk took the document and prepared to go back to Germany to follow up. The board of directors made a report.

What Li Feng didn’t know was that when Punk went back, he faced in addition to his company’s board of directors as well as Volkswagen’s negotiators. Obviously, since Volkswagen knew that BMW owns the rights to the Rolls Royce name and trademark. Go directly to the door.

Naturally, Li Feng is not clear about this, but Li Feng has already expressed his attitude. Next, as long as BMW does not want to have a strong rival like Volkswagen, it should know how to choose. If it is true, it still wants to follow in history. If Volkswagen cooperates, then Li Feng can only compete directly with Volkswagen.