Rebirth

It was almost 11 o'clock local time, and Li Feng finally met Wang Siqing and Tom Ford in the presidential suite of the Shilla Hotel. Similarly, there was also a manager responsible for acquisition and investment, who was brought in from the end of the world.

"BOSS, I finally saw you!" Just after meeting, Tom Ford couldn't help but complain with a complaining expression.

"Haha..., Tom, don’t I trust you? I have been watching you. Saint Laurent has developed very well under your leadership, and I heard that the personal brand makeup you launched this year is crazy. Great sales, I have to congratulate you." Li Feng smiled and embraced him next time.

Naturally, Li Feng gently hugged him and immediately let go. After all, Li Feng knew that he was a world-famous gay brother.

"Thank you! By the way, I also want to thank BOSS for your full support. I didn't expect TF to sell so hot." Tom Ford, the fashion golden boy, immediately replied.

"Come on, let me introduce to you. This is my partner in Korea-Ms. Lee Boo-jin from Samsung Group. It's also a coincidence that Lee Boo-jin has many luxury duty-free shops all over Korea under the Shilla Hotel. Roland can barely be regarded as a partner." Li Feng smiled and introduced Tom and his party.

I heard that it was Samsung’s Li Fuzhen, everyone was a little surprised. After all, the group of people present were top talents, and Samsung’s weight was naturally heard and even very familiar.

After some greetings, led by Li Fuzhen, everyone went to the executive lounge on the 23rd floor and asked for a large box to be seated, ready to experience the level of a Michelin three-star chef.

...

"BOSS, this is what we got about Gucci's results and collected belt information for nearly 20 days. Take a look."

After dinner, in the South Presidential Suite of the Shilla Hotel, Li Feng took Li Fuzhen and Wang Siqing, as well as Tom Ford, who is now the head of Saint Laurent, and a Tianya Investment Company named Bill Meyer. Stock brokerage manager.

"Bill, I've heard of you. Bill Weilibe and Shanquan Li mentioned you to me before, saying that you were responsible for the target acquisition projects I gave you before, right?" Li Feng smiled at the man in front of him. Said the middle-aged man in his 30s who died prematurely.

"BOSS, yes, when I knew from Bill and Shanquan Li that you were going to acquire these companies, I volunteered to come forward, mainly because I am very interested in these luxury brands and have done research for many years. .

I think the global economy will be in a stage of rapid growth in the future, especially the rise of Asian Huaxia-based economies. The rise of the economy will inevitably be accompanied by the upgrade of the consumer market. Therefore, in the future, I think these luxury goods will win fast in Asia. Opportunity for development."

"Well, Bill, I also agree with your point of view. This is why I entered the luxury goods industry. In addition to bringing me considerable profits, there is one more thing that is also very important.

When the global economy is developing rapidly, especially in countries with safe and stable economies, fashion brands are still very attractive, and fashion is always linked to the entertainment circle. For the field of media promotion, it can stand at the top of the industry. ."

"Yes, BOSS, your opinion is great!" Hearing Li Feng's words, the manager of this luxury investment company couldn't help but exclaimed his eyes brightly.

"Haha..., okay, Bill, don't have to give me the soup, talk about your gains during this time." Li Feng replied with a big smile, and then looked through the documents in his hand.

...

"OK, this time we mainly chose the fashion brand Gucci in the first stage. When it comes to Gucci, I think most people are familiar with it, although this company is no longer related to the Gucci family."

Yes, many people may still think that Gucci is the brand of the Gucci family. After the fight between the children of the second generation family, brothers and nephews, etc., the Gucci brand has nothing to do with the Gucci family.In the 7 and 80s, the Gucci family ushered in three generations of successors, but this was a prodigal son, and the prodigal son was eventually killed by his ex-wife who bought the murderer, causing the famous "purchasing the murderer husband incident."

Of course, Li Feng also knows that there is a famous saying in later generations that came from the prodigal son’s divorced ex-wife who bought the murderer, that is, “I would rather sit in a Rolls Royce crying than sit on a bicycle. Laugh inside.'Is it very familiar? In the If You Are the One blind date show, it was changed to a BMW car.

At this time, an investment company registered in Bahrain acquired 50% of the shares in two separate acquisitions in 1993 and 1995, and fully acquired 100% of Gucci.

At that time, the investment company dug Tom Ford, the fashion golden boy, to Gucci and let Tom serve as the creative director, thus ushering in the recovery of Gucci since the 1990s.

This company is just an investment company, just like most investment companies on Wall Street, looking for companies that are facing difficulties, seeking to go public after acquisition and then selling them to obtain considerable income, this is probably a common tactic used by investment companies.

When this investment company fully controlled Gucci, it listed Gucci in the Netherlands and the United States. The Dutch stock market accounted for 49% of Gucci and the US stock market accounted for 51%.People don't worry about other people buying. Anyway, if they buy according to the stock price, the investment company will not lose money.

In other words, if you want to acquire Gucci, it is actually very easy. As long as you have enough cash, you can directly control Gucci through the stock market.

...

Seeing that everyone was looking at the information in hand while paying attention to his own words, Bill couldn't help but continued: "We take advantage of the loopholes in the stock markets of the two places. As long as an institution owns no more than 5% of the shares of a listed company, no filing is required. We now control almost 35% of the shares through 7 separate funds of offshore companies.

Of course, most of the outstanding shares in the market have been absorbed, and 35% of the shares only cost less than 900 million US dollars. It is said that it is possible to buy Gucci at such a low price, but also thanks to Tom. At the beginning, Tom and BOSS You cooperated to acquire Saint Laurent, but Gucci stock fell sharply.

After all, the scale of Gucci's market value is still too small, and not many people are paying attention. I think no one knows about it, including the current management of Gucci, except for the professional investment institutions of Gucci."

"So much?" Hearing Bill's words, everyone replied in surprise.

"It's true that there are so many, but now if we want to continue the acquisition, it may be exposed, and it has almost reached the tipping point. Therefore, we are facing several problems now. First, we can send representatives to enter with the shares we control. Gucci's board of directors is up and can get three board seats. Do we need to do this?

Secondly, do we need to continue to acquire Gucci shares in the market next? If necessary, the next share price may exceed the previous purchase price, and we are faced with Gucci countermeasures, such as issuing additional shares to dilute our shares, etc. .

Therefore, it seems that, in any case, it is time to contact the management and major shareholders of Gucci Group."Bilmel spoke freely.

...

Li Feng knew that the next time he needed to make his own decision was whether to continue the acquisition quietly or directly indicate the forced acquisition. If the acquisition is to be carried out quietly, the time will be extended indefinitely, and it is possible to directly indicate the acquisition. Will make the current management and shareholders' opposition, increase the difficulty of the acquisition.

"In this way, first put all the acquired shares under Saint Laurent's company, and then show our attitude. Of course, we should not relax in the stock market. Continue the acquisition and see how others react." Li Feng thought and laughed. Said to everyone.

Li Feng decided to do a two-pronged approach. In case he asked someone to ask him, he would directly express his willingness to be acquired. That would be a happy thing for everyone.

"In addition to Gucci, we are also investigating major fashion brands such as Dior, Hermès, etc., and have begun to lay out one after another, and have gained some gains, but for the time being, it is not the focus. All the focus is first on Gucci." Li Feng and the others were satisfied, and Bill Meier said with a smile again.

Well, after listening to others, Li Feng smiled, while Wang Siqing and Li Fuzhen looked at Bill expectantly. Obviously, women love these things more, but Li Feng doesn’t have much thoughts. , This is simply a considerable business that allows one to expand the right to speak in the luxury goods sector.