Rebirth

"The first point is to solve the most important brand status issue of Ports. In your hands, Ports will never get rid of the name of a'fake foreign brand', and Ports will always be a second- and third-rate brand in Europe. In my case, perhaps It is a new opportunity.

The second point is the issue of Spring Department Store. I heard that you have already planned for the development of China’s Spring Department Store. In my opinion, the positioning of China Spring Department Store is to start from the top-tier first-tier cities. .

With the help of Paris Spring, Europe's top fashion luxury jewelry retail platform, Ports will slowly join the top European and American brands, so that everyone in China will gradually understand and recognize that Ports is a brand that is comparable to those top European and American brands.

The same is true in Europe and America. In those most important cities, we will all develop the Spring Department Store brand, and Ports will enter the Spring Department Store shopping center. This is obvious to the development of Ports.

Moreover, I also hope that Spring Department Store can occupy the status of a major shareholder in the major authorized retail, rather than just a brand authorization. We can phase it, such as direct investment in first-tier cities, and brand authorization in second- and third-tier cities. Master’s strategy, only in this way can it truly occupy the leading position in the retail industry.

However, for Spring Department Store, if you want to develop such a huge plan, a huge amount of money is needed. Obviously, neither your Ports nor the French Pinault family have such strength, and I have such strength to support such a plan. .

From production to retail will be involved, it is very important for the group itself, and the group itself is not only in the fashion luxury industry, such as top wines, etc., I have corresponding development plans.

After investigating the cooperation between Spring Department Store and you, I established the "Paris Spring" Huaxia Company in Hong Kong. It is said that you also want to start from the magic city, but it seems to be a model of renting shopping mall real estate. The most important thing is that I think it is nothing more than you. Lack of funds."Li Feng joked with a smile.

Chen Qitai's face blushed in response to Li Feng's last ridicule.

...

This is indeed the case. Although the later generations of Paris Spring China are the result of the development of second and third tier cities, at the beginning of the planning, it actually started from the first tier cities. The first "Paris Spring" started from the magic capital.

Unfortunately, in the end, because of the lease issue, Chen Qitai realized that renting commercial real estate was still unreliable, and it was better to be able to develop commercial shopping centers on his own.

Obviously, if you want to own your own shopping mall real estate project, especially in the top-tier cities, you need huge investment. With the strength of the Chen Qitai family, it is still unable to support such a big situation.

Chen Qitai also knows that the top luxury goods will gain a firm foothold in the first-tier cities. It is the reason for the development of the second- and third-tier cities. Unfortunately, he has to bow to reality. Later, Ports' own shopping center is based on the second and third-tier cities. City-based.

Although many Paris Spring shopping malls have been established in various parts of China, their value is not great. After all, there are few shopping malls in the prosperous areas of prosperous cities, and the market value is naturally not large. In the end, it seems that they were acquired by a retail group in China. The ending.

The new century is not yet in the new century. Both the strength of the Ports Chen Qitai family and the Pino family of Spring Department Store are too small. Although Spring Department Store has a very good reputation in Europe, it is only a few retail stores in Paris. Most all over the world are licensed brands, and most of them only earn a brand license fee.

Later generations of the Pinault family sold Spring Department Store for only 1 billion euros. It is conceivable that there are really few Spring Department Stores that belong to the Pinault family.

......

"You see, from the perspective of brand development, joining the group is indeed profitable and harmless. Of course, for your family, perhaps the future development of the company is not up to you, but it is a member of your family. weakness.

However, we should also look at the problem from another angle. I think if this luxury empire develops into the world's largest luxury goods group in the future, and if your Chen family can become the group's behind-the-scenes major shareholder and group board member or something.

I think it should not be worse than your pure development of Ports, whether it is from wealth or the right to speak in the industry."Li Feng certainly smiled at Chen Qitai.

"Haha..., Li Sheng, I admire your ambitions. I want to come to see you with great expectations for the Shahua Group under the Century Beyond. Naturally, I also look forward to Li Sheng's ability to complete your vision.

However, I think if you want to acquire Ports, I can express my position directly, it is impossible, my family will not agree."

"Haha..., President Chen, it seems that you still understand what I mean. Maybe we can follow the French department store in Spring, which is a merger or cash plus shares;

Furthermore, I can give you a promise. The first is that Mr. Chen or Mr. Chen's brothers can become the group's global vice president and president of the Asia-Pacific region, fully responsible for the Asia-Pacific business."Li Feng smiled and threw a weight again.

"Sorry, this is not something I can make a decision."

"OK, that's it for today, but I think President Chen should be able to see my determination and sincerity." Li Feng replied sternly.

"understand…"

"..."

......

Speaking of this, Li Feng actually felt that Chen Qitai was still a little moved. What he said was that his family would not agree instead of directly rejecting him at first. Obviously, Li Feng said the problem and the solution plan and future development. They have all been recognized in their hearts.

Naturally, the most important point is interest. Although the Chen family will lose control of Ports, it is said that the icing on the cake is not as good as giving charcoal in the snow. Now Li Feng’s luxury empire is in the early stage of expansion. If Ports can enter it now, and it is a direct merger, it will become Corporate shareholders.

Although it is impossible to control major shareholders, as Li Feng said, if Li Feng achieves his vision and becomes one of the world's largest luxury goods groups, then the shares in his family will be truly valuable.

It is said that my family has immigrated to Canada. Having such a background is very helpful to the family’s foothold in Europe and America, especially with Li Feng, who has Chinese descent, and is in the US and global political and business circles. The benefits of getting a relationship between people in the world are too many.

"The third point is the brand's publicity ability. I don't think I need to say more about this. I have the world's largest brokerage company and the global media group behind me. I don't need to say much about the advantages in brand publicity.

In short, apart from your Chen family losing controlling rights in Ports, I really can't think of a reason for your withdrawal. For your Chen family, this is actually a very good opportunity."Li Feng finally said with a pun.

In Li Feng's opinion, he does give others a chance to catch up with him. Of course, he also has a brand that he needs. It can be regarded as an opportunity for him to be able to put himself in and step into the upper class in Europe and the United States. I am not afraid that he is so proud. Jiao.

......

In this contact with Chen Qitai, Li Feng basically stated his thoughts on Ports, and he also knew that his Spring Department Store owns nearly half of the shares of China’s "Paris Spring", and the opportunity to satisfy his imagination is actually It is still very large, after all, it has a good foundation for cooperation.