Rebirth

"John Rupert? They are all talents!" Li Feng muttered to himself as he looked at the detailed information about the rise of John Rupert and the Rupert family.

The Rupert family is known as the second largest wealthy family in South Africa, second only to the Oppenheimer family. Naturally, it is a powerful family. It is really funny to say that although the countries in Africa are already independent, you can take a look. Those top capital families in those countries will find that these families are all white.

As the strongest country in Africa, South Africa is no exception. Whether it is the Oppenheimer family or the Rupert family, they are both white and Jewish. You must not admire the toughness of the Jews. You can see them everywhere. Figures, and can become legendary and wealthy families.

In addition to having a wide range of industries in South Africa, the Rupert family’s most famous is naturally Richemont Group. It is now one of the two largest luxury goods groups in the world. It is now gone after the Kering Group in the previous life. The Shahua Group from the other side of the century successfully succeeded.

John Rupert is a real wealthy second-generation family. His father started in South Africa after World War II. The family tobacco company Rembrandt, the family tobacco company Rembrandt, directly controls 90% of South Africa’s tobacco industry, and has also participated in shares. Including the British Tobacco company Rothmans, and the famous British American Tobacco company are all owned by their family.

British American Tobacco Li Feng has heard that Gong Huang’s husband is a senior executive in the Asia-Pacific region of British American Tobacco.

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Today the head of the Rupert family is John Rupert. When he was young, he was not very interested in family business. Instead, he aimed at the luxury goods industry. In the 1980s, he participated in the family business and founded the Richemont Group. After the family’s old father retired, John Rupert eventually took over the family business.

While controlling the famous luxury empire-Richemont, while controlling the tobacco business passed down by the family, although the ranking on the rich list looks very low, it is definitely a low-key super rich.

Li Feng can even imagine that the shares must be hidden from the family heritage.

It can be said that hidden wealth is one of the necessary survival rules and compulsory courses for the top rich family. No rich man will fully expose his personal or even family wealth. In fact, where the wealth is not revealed, it is applicable.

Of course, it becomes difficult for the rich and powerful people who have emerged after the new century to hide their wealth within a short period of time, especially when they have not come from the media era. After all, various monitoring mechanisms can be exposed anytime and anywhere.

For example, the Chinese wealthy groups such as Shuangma from the previous life, their wealth is more open than those of the old family rich in Europe and the United States, after all, it is a new rise and the time is too short.

Generally speaking, it is difficult for the first generation of wealth creators to hide their wealth unless they intentionally hide their wealth at the beginning. For example, like Li Feng, they set up offshore companies from the very beginning and diversify their shares through some private equity funds.

But most entrepreneurs, at the beginning, who would think of using private equity funds to diversify their operations? After all, no one can guarantee whether your business will succeed or not, and no one will take this into account, so Li Feng just opened up People will do this in advance.

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Li Feng also conducted certain industry research on Richemont and LV. In general, LV mainly focuses on the development of a few brands and will sacrifice some brands, while Richemont is more "intensive and meticulous". give up.

As a result, in fact, Richemont is lower than LV in terms of risk resistance. In the current market of economic downturn and shrinking luxury goods, LV can develop relatively low-profile brands and adopt small profits but quick sales at low prices. Strategy to overcome difficulties, while Richemont's brand is relatively difficult.

Li Feng is ready to combine the characteristics of the two to operate his own luxury goods group. For example, well-known brands such as Gucci and Saint Laurent are naturally going to develop, but in addition to these, Li Feng is also preparing to acquire second-class brands. To open up the luxury market for the time being.

For example, the current China market is more suitable for second- and third-rate products. Otherwise, how could Ports occupy the leading position in the China market from the 1990s to the first 10 years of the 21st century.

Similar to Ports and various possibilities in the future, the group's second-tier product scale brand can be formed, so that when the top luxury goods are sluggish and the economy is sluggish, the second-tier brands can make up for the group's shortfalls through price advantages.

This can be regarded as Li Feng's overall development strategy for his luxury goods group. Similarly, in the management of product lines, Li Feng is also preparing to take a comprehensive road. For example, LV is more in fashion brands, while Richemont is mainly in jewelry and watches. , And Li Feng will not be soft, whether it is watches or fashion clothing brands, etc., he hopes to appear in his product line list.

Today, Li Feng’s group is also investigating the top jewellery, watches, and fashion brands to see which ones he hopes to be able to acquire and earn in his pocket. Perhaps in the future, he will compete with Richemont and LV when acquiring brands. Maybe, after all, the number of these top brands is still limited.

For Rupert's sudden visit, Li Feng was really looking forward to it. After all, this is Richemont's head, and he can be regarded as a competitor to one of his important branch groups.

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In the next two days, Wu Jianmin led Standard Chartered to continue the road of integration, and Standard Chartered's invitations to celebrate the cocktail party continued to be sent out. The time for the Standard Chartered cocktail party was set on December 14th and Sunday evening.

Naturally, Li Feng personally visited a lot of bigwigs, such as Prince Charles, the Duke of Grosvenor and even the British Prime Minister, who sent invitation letters; and he sent a housekeeper to the house in Kensington. The big settlers on Fa Yuyuan Street and the high-level officials of the embassies of various countries were very busy for a while.

Today, Kensington Garden Street is more often settled by embassies of various countries. Unlike later generations, the people who settle on Garden Street are all super-rich groups from all over the world.

Facing the housekeeper sent by Li Feng, both embassies and some super-rich politicians expressed their gratitude and said they would come to the reception in person.

Similarly, for the person at the helm of the Richemont Group who was sent to visit the post, Li Feng made a phone call in person according to the number on the private business card he left behind. After a while, he invited him to the Standard Chartered cocktail party. He also said that he would be punctual. attend.

In addition to the bigwigs and partners of all parties, including Chelsea stars, many British entertainment stars, media bigwigs, etc., have all become the guests of this cocktail party. According to Wu Jianmin and their statistics, those who will attend the conference by then The number may exceed 300 or even more.

If it was just the No. 15 Garden Villa that Li Feng said before, it would be too crowded.

The reception was held directly in Li Feng’s residence. Although No. 18 lives by himself, the first floor lobby of No. 18 will also be used this time. The new art gallery at the side entrance leads directly to Villa No. 19 In the lobby, Villa 19 is the main venue.

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Fortunately, when Li Feng opened up the two gardens, he built an art gallery directly between the two villas, with some antique artworks hung on it, and some life photos of Li Feng himself.

Yes, today's Li Feng is actually very embarrassing. For example, since Zhou Jiana helped him manage his family's artwork, he has also met many of the current top American painters through Zhou Jiana.

At that time, Li Feng directly invited them to paint portraits of his family members, including Li Feng's and the two elderly people in the family, the daughters of the family, etc., and they painted a lot.

Of course, except for the elderly in the family and the three of Li Feng, the rest of the privacy is naturally placed in the home of the American Emperor, and some of Li Feng’s personal portraits are not hung up in mansions around the world. less.