Rebirth

In any case, the news that Michelle Roland and the others brought made Li Feng very excited, and Li Feng also knew that the land in Napa Valley would become more and more expensive. Now they can buy some land, no matter from which aspect, It is the best choice.

"Michelle, I believe that you are experts in the wine industry. I am also optimistic about the development potential of this industry. At the same time, it can strengthen the strength and potential of the wine company itself. From all aspects, we can't let it go.

If this is the case, then, Henry, Michel, you two began to organize a team and start to contact the wineries mentioned above. The consistent principle is to make quick decisions and do not keep dragging."

"OK, tomorrow we will organize our own professional team, I believe there will be a result soon." Henry Pino also replied with a smile at this time.

"I'm going to Harlan Winery tomorrow, just in time I went to have a visit with Xiaoying Winery. Then I will talk with Harlan and Xiaoying's owner, maybe there will be surprises." Michelle Roland Replied with a smile at this time.

"Oh, Harlan?"

"Yes, Harlan, Harlan Winery has been an instant success since the first bottle of red wine was produced in 90 years, and its development potential is amazing. Moreover, the owner of the winery, Mr. William Harlan, has now given up his home real estate business and led The family members devoted themselves to the affairs of Harlan Winery.

I am also the winemaking consultant of Harlan Winery. Originally, Harlan developed smoothly and we had no chance.

But last year, Harlan contacted more than 60 vineyards in Napa Valley, signed a long-term contract with these growers, and created another winery brand, Bond. After all, Harlan’s own vineyards are too small. So far, the vineyards of Harlan Winery have only exceeded 10 hectares.

In fact, what Haran wants most is to directly acquire these high-quality orchards. Unfortunately, Haran’s own financial resources are limited, and now we can only sign a long-term contract. If we can support Haran, perhaps Haran really has hope to follow We come together.

It is Haran who has such expansion ambitions. I think it may be possible or maybe. After all, we don’t lack money in San Mandala. We only need Haran as the head. I believe that if we can really succeed, rely on Xiao With the name of Eagle and Harlan, our wine company must be able to occupy the top of the Napa Valley wine region."

...

"Really, Michel, how likely is Harlan?" Li Feng asked with surprise on his face.

Li Feng really did not expect that Michel Roland once again gave himself a surprise. Although the history of the Harlan Winery is only 10 years old, today Harlan has become famous. After the new century, Harlan will soon become Napa Valley's reputation is second only to Xiaoying. It would be perfect if Harlan can be brought to the wine company.

If the wineries such as Montreina and Stagecoach are veteran giants, then Xiaoying and Harlan are definitely the upstarts in Napa Valley.Harlan’s first bottle of wine was produced in 90 years, and it has a history of less than 10 years.

"John, if you come out to talk to them in person, I think it's quite possible. I have talked about you several times when I chatted with Mr. William Harlan. William has long wanted to get acquainted with you. I mean, I haven't had a chance before, this time, maybe maybe a chance." Michelle replied with a smile on his face.

Hearing Michelle’s words, everyone who sat again looked at Li Feng in amazement. Obviously, Li Feng himself underestimated his attractiveness again. As the rising super-rich and legendary rich teenager in California, Li Feng Today's influence in the wealthy circle of California is big enough.

Many wealthy families actually hope to be able to get on the line with Li Feng. Although, like the Harlan family, they regard the winery as their main business, it can indeed ensure a wealthy life for the family, but to be honest, these wineries produce every bottle. The price looks high, but the profitability of the wineries is actually not as high as expected, mainly because the production capacity of these wineries is limited.

For example, the real production capacity of the famous Xiaoying Winery is only 5,600 cases, a few thousand bottles per year, while Harlan is a little bit more, up to 1,2,000 cases, which is just a good name, and the profitability is really limited. , Perhaps selling the winery directly after expanding its reputation is an opportunity to make money.

Although the output of Harlan Winery only has this point, perhaps 10 years ago, the Harlan family only spent a few million dollars on acquiring this land, and then invested in the development of vineyards and wine development, and perhaps the combined capital was also increased. Tens of millions or even tens of millions, but with the name of Harlan Winery today, the value of the winery is now over 100 million.

But investment is risky. Maybe you invest tens of millions, and the future depreciation is not necessarily true. Otherwise, everyone will invest and rely on large groups to resist investment risks.As far as investment is concerned, it may be a good project, but no one can guarantee the appreciation of the investment, and it may also be a loss. For example, if the value of the land depreciates and the winery cannot produce good wine, it will be a big loss.

...

Generally, after you want to buy these top famous wineries, you can earn back the money you bought from selling the wine through these famous wineries. It is estimated that you need to wait for decades or even hundreds of years, that is to say, only produce from your own wineries. It is said that it is the least accounting transaction, of course, but also from the perspective of investment, investing tens of millions today may be worth hundreds of millions in the future.

This is why some famous villages are easy to change hands despite their great reputation.The main reason is that the owners of these famous wineries feel that operating the wineries is really not profitable, and it is better to sell them at high prices.

Luxury groups such as San Mandola Sawa, if they acquire famous estates such as Xiaoying and Harlan, they can generate huge added value through such famous estates. These are these large wine companies and luxury goods groups. The reasons why they are keen to acquire these top-tier brands.

Finally, with the pursuit of the world's richest people in the future, the value of these famous estates will soar in the future.

To put it bluntly, this has always been the case. Most of the top wineries have become top rich and backed by consortia, relying only on individuals, and ordinary people who want to always rely on operating vineyards and wineries to become top giants are only dreaming. .

Obviously, for the Harlan family, if they can get Li Feng's line through the Harlan winery, it is a very accounting transaction for the Harlan family. Look at the companies under Li Feng today, as long as the Harlan family can buy Going online, a little bit of leakage, is enough for Harlan Winery to do not know how many years of income.

For example, Feixun is going to go public now. If you get some shares through Li Feng before going public and the market value soars after the listing, no one wants to let go of such an opportunity, but most people will not get such an opportunity, ha The Lan family naturally wanted to have such an opportunity.

For another example, if Li Feng's San Mandola Sahua Group can be listed, if Harlan Winery is directly merged into the wine company and can directly obtain the shares of the group, perhaps this will be a super gain in the future. The opportunity for wealth gains of Chateau Lan, as the so-called "back to the big tree to enjoy the cool" is actually applicable everywhere.

Although this may cause the owner of the winery to change positions, no one can underestimate the charm of dollars. The reason why people are unwilling to sell anything may be that the dollar is not enough.

...

"OK, if it works, Michelle, I will take credit for you."

"Haha..., isn't this also for myself, you know, I own shares in Sant Mandala, don't you!"

"Haha... Yeah, I originally wanted you to buy some shares in Fetion. It seems that you don't need it anymore." Li Feng said with a smirk at this time.

"Um... John, I think the reward is still needed, I don't mind at all!"

"..."

"Haha..."