Rebirth

"Bellinger?"

Seeing the surprised expressions of everyone, Robert Parker couldn't help but smiled and replied: "That's the Bellinger you think!"

It’s no wonder that everyone is surprised. Since they are preparing to enter Napa Valley, they naturally have to investigate the wineries in Napa Valley. Bellinger Winery has always been one of the top wineries in Napa Valley. Maybe he does not have Xiaoying. Famous villages such as, Harlan, etc. are so famous, but Bellinger's reputation as the top famous village in Napa Valley is not compromised.

And as one of the oldest wineries in Napa Valley, this winery has never been behind. From the 19th century when the German brothers Bellinger established Bellinger Winery, it quickly became Napa Valley One of the benchmark wineries.

Although the wines of Napa Valley began to be famous around the world in the 1970s, Bellinger Winery has not fallen behind since the 1970s, but has continued to play the role of Napa Valley's top wineries.

Robert Parker, currently recognized as the first wine tasting master, once admired and spoke highly of the wine produced by Bellinger Winery.

Parker commented on Bellinge Winery: "In my wine tasting career, I have tasted countless wines that can be called the world's top wines. The actual performance of many so-called famous wineries has disappointed me very much. Here, I have found exceptional quality and representative American wines."

When Li Feng’s housekeeper, Uncle Wang, first booked famous wineries for Li Feng, he started with the famous wineries in Napa Valley, and successively became members of famous wineries such as Xiaoying and Harlan. After booking, Belling Zhe is also one of the selected members.

......

"By the way, I heard that they just bought Luyue Winery last year?" Li Feng asked curiously.

"John, yes, Bellinger Winery did acquire Lu Yue last year, how about it? Interested!"

"Haha..., of course they are interested, but why would they have the intention to sell?"

"John, you probably don't know all the people at Bellinger Winery now." Hearing Li Feng's question, Parker replied with a smile.

"I really don't know this, but I really didn't pay attention."

"That's right. The Bellinge Winery originally belonged to the Bellinge family after three generations, but in fact it does not belong to the Bellinge family. There was only one daughter in the three generations of the Bellinge family, and this daughter was married in Bellinge. Roy Raymond, the winemaker at Chateau Zhe.

Then, although the name Bellinger Winery is still used, in fact, the winery has become the Raymond family.

It’s a pity that people don’t like the name Bellinger Winery. They sold the winery directly in the 1970s, and then used the money from the sale to buy a vineyard in the south of St. Helena and establish their own family. The'Raymond Winery'.

The buyer who bought Bellinger Winery was a private equity fund on Wall Street. Perhaps people thought that the winery could obtain extraordinary returns. Unfortunately, the Bellinger Winery, which spent huge amounts of money on the acquisition, did not imagine it. The profits are huge, and today's Wall Street tycoons are preparing to sell wineries.

In fact, this is not the first time this private equity fund wants to sell. The previous few times, because of the high price, no one cares about it.As for the acquisition of Lu Yue last year, the winery actually wanted to use Lu Yue's name to increase the bargaining chip to be acquired.

This time the winery’s winemaker Ed Spaggia called me in person. Ed knows that the owner of the winery has always wanted to sell the winery. This time I heard that San Mandala wanted to buy the wine. The village used to expand our own wine company and luxury goods group, so he contacted me on a voluntary recommendation."

......

"Oh, that's how it is!"

After listening to Robert Parker's words, Li Feng and everyone finally understood the meaning.

"How about this winemaker named Ed?" Li Feng asked with a sudden smile.

"John, don't worry about that. Ed is definitely one of the top winemakers in Napa Valley. It can be seen from Bellinger's annual wine quality, and Ed is also very disgusted with his Wall Street boss. He said that the Wall Street boss was unwilling to invest and was always looking for buyers.

In addition, Ed's personal character is very good, and he also has a lot of affection for Bellinger. Michel and I are also familiar with it. As long as Ed can be kept, it is enough to ensure the normal brewing of Bellinger.

Now that our wine industry group has begun to build global sales channels, our output is still too small. The output of Bellinger is pretty good. I think it is a good opportunity."

"Well, it seems that this is an opportunity. The acquisition of Bellingzhe can also purchase Luyue Winery. Xiaoying and Haran are still discussing in detail. If they can win Bellingzhe and Luyue. Napa Valley's top famous villages, so we can be considered to have a firm foothold in Napa Valley." Li Feng replied after thinking about it.

"Yeah, this is the top-notch winery in Napa Valley. It is very helpful to enhance our own wine company's position in the luxury wine industry." Michelle Roland, Pino and his sons all spoke out. .

"OK, then, Old Pinault, Henry, Parker, Michel, and then you have to add a negotiating opponent, so you can get in touch with Bellinger."

Li Feng naturally didn't want to give up the opportunity to get the two top famous villages in Napa Valley in his pocket, and after getting the approval of everyone, he finally responded to everyone with a certainty.

"Wow... this is what I like!"

"Haha..."

......

For the Bellinge Winery that was'delivered to the door', it was an unexpected surprise to Li Feng.With the arrival of the old Pino and the full support of Li Feng, the acquisition journey of San Mandala entered the fast lane.

Two days later, the harvest season finally arrived. With cash acquisition of 50% of the winery plus the shares of the wine company, San Manto Savoia successively acquired the three major wineries of Stagecoach, Montereyna, and Bryant.

Perhaps it was because San Mandor Sava’s successive acquisitions of the three major wineries put pressure on the remaining negotiating opponents, or perhaps they saw S. Mand’s Sava’s ambitions. In short, Harlan and Bellingze quickly A decision was made, but both wanted shares.

Bellinger’s private equity fund apparently took a fancy to the shares of the parent company of San Mandala. After all, as the controller of the Wall Street private equity fund, he naturally knew the potential of San Mandala and even hoped that San Mandala. In the future, it can be listed, and now the shares of the company can be exchanged for the private equity funds to catch the line of the future listed company San Mandosa Hua Group.

Similarly, after the Harlan family considered the family’s future and backed by San Mandala, they had sufficient funds to directly acquire the vineyards of Bond’s new winery, and they had the opportunity to expand the strength of the winery. I really don't want to miss this opportunity.

Although the ownership of the winery was lost in this way, his family has also become a shareholder of San Mandosa Hua Company, and he can be regarded as one of the bosses. In addition, the family can become a family with St. John Lee, an American wealthy legendary teenager. People', the Harlan family finally agreed to compromise.

In this way, just a week after San Mandola Sawa successively acquired the three major wineries of Stagecoach, Bryant, and Montereyna, San Mandola Sawa Wine Company once again submitted to the California Wine Association to acquire Harlan, Bellinger's acquisition requirements for two famous Napa Valley estates.

The influence of Harlan and Bellinger was much greater than that of the previous wineries. They immediately caused a sensation in the California wine industry, and most people were talking about them.

......

The acquisition cost San Manto Savat’s 1 billion U.S. dollars in cash and 20% of the shares of the wine company. However, as Harlan, Luyue, Bellinge, Montreina and other famous estates were included in it, the San Mandala Wine Company was an instant hit in Napa Valley and quickly became one of the most influential wine merchants in Napa Valley.

In this way, the annual output of various wines of San Mandosa Hua Wine Company reached nearly 500,000 boxes, of course, like Haran, Luyue and other famous wineries, as well as Latus, Jiayebao and Lehua. Naturally, the output of the top famous wineries is small, mainly the wineries such as Montrene, Bellinger, Stagecoach and Bryant.

These wineries can easily produce tens of thousands of boxes. Even super wineries like Stagecoach will open up new vineyards one after another after receiving financial support from San Manto Shahua, and integrate San Manto Shahua into the whole country. The vineyards in Pa Valley reach thousands of acres, which is not small in terms of vineyards.

Of course, everything needs to be approved by the California Wine Association. For this, Li Feng is still confident that they can agree to it. After all, California is his hometown. As a Californian snake, he will do all this. No, that's too bad.

As for whether the acquisition is worth the money, in fact, the Bellinger Winery in the previous life was acquired in 2000 with a capital of 1.5 billion U.S. dollars. In addition, Leng Xianhai acquired the remaining wineries. Paid 10% of the shares of the wine company, but it was worth it.