There are no New Year's Eve files in the United States. Apart from the fact that the Little Ghost has become a hit a few years ago, there have been no Christmas blockbusters that have been too brilliant these years.

"How about James, the Terminator of the IMAX version, the effect is different?"

"Boss, I think I need to increase my budget. The second Terminator, I want to shoot directly with IMAX. I watched Jurassic Park and the effect was better than the conversion."

Facing the request of Kashen, William White was very helpless. The cost control of this guy was simply a disaster.Nima, if this is the case, in the end I don't know how much money is needed.

"50 million dollars, no more, James, the company is mine, the investment in it is not. You don't know, these investments can be traded over the counter, that is, they are similar to stocks. ."

Kashen curled his lips, he was very dissatisfied with the boss's approach.If you can get a profitable project, why should you put it out?

"Well, boss, the project manager you sent last time is not bad, let him control the cost. You know, I am not very sensitive to numbers."

Well, this reason is very powerful, so powerful that William White is unable to complain.However, just know your shortcomings.It's just not that stubborn, these are not problems.

"Terminator? Isn't this movie missed? Why come again?"

"David, don't you know? I heard what IMAX version is, and what is the final edited version by the director."

"Fuck, ten dollars? It's a special price, why don't you grab it."

The unveiling of the White Cinemas did not arouse much attention.After all, there are only two dozen, which is really nothing.The two guys at the entrance of the cinema were talking lively.Abruptly, they rushed over to a group of older children, swearing in their mouths.

"Xiete, if you can't get the ticket, Annie should be disappointed. If she is disappointed, when will my first brother's career end. Get out, get out."

The two people who were pushed aside couldn't help being astonished, Nima, should you be so exaggerated!Just rent a video and go home. This is an old movie.

"Brothers, this is an old movie. Is there anything special?"

"Old movie? You know a woolen thread, do you understand IMAX movies? It feels like being on the scene. Are you a New Yorker?" After speaking, he looked at an idiot expression.The contempt on his face is really too much.

"Cut, isn't it a 3D movie? What's the big deal."

As soon as the voice fell, he was greeted with loud mockery.Only one eyed man is more kind, so I explained it to him.

"Man, the previous ones are just pseudo 3D. Only the IMAX version of 3D can have that immersive feeling. The previous 3D movies that only make people dizzy, don't say it."

The above scene not only happened in New York, but also happened in Los Angeles.At the same time, White Cinemas in more than ten regions around the world also staged this scene.

Someone said, don't you talk about it? There won't be so many people taking it seriously.To put it bluntly, not an industry insider, the ghost knows what this IMAX is.

Well, you guessed it, this is the shameless hype.From BBS, which young people are passionate about now, to TV news.William White hyped IMAX in a very subtle and gentle way.

To put it bluntly, a bit of viral marketing.Those who have seen it are all kinds of hatred.Those who have not bought tickets are all kinds of envy, jealousy and hatred.Hope to be able to roll the sheets, this stuff is simply fabricated.

William White has already decided to shame for this IMAX.Anyway, as long as there is money to make, everything else doesn't matter.

It won’t work if you don’t hype, professional investigative agencies produced their reports.For this latest movie technology.Everyone generally maintained a wait-and-see attitude.

Nima, this is the rhythm of investing all in your hands.William White had already thought about it, waiting for the painting in Jurassic Park.IMAX tickets may not sell at all.

Three or four times the price is not a small number.People who are more price sensitive will not choose IMAX.Ever since, the hype in advance began.

Facing the sudden popularity of IMAX theaters, Hollywood giants were stunned.They thought that William White would launch an advertising campaign after the year, and like his Tesla, he would increase his visibility through intensive advertising bombing.

It's just that they seem to be wrong, and the IMAX theaters quietly test run.It didn't cause any waves, and there was no advertising bombing, everything looked very Buddhist.

But are you so red for Mao?This is not scientific at all!

What about a good marketing master?

What about the high and low songs?

Damn it, an old film is so prosperous, waiting for some Jurassic Park to paint.You don't have to worry about a place.

Hey, let's talk about this theater, the grade is really high.Those ordinary playing rooms are also extremely luxuriously decorated.Well, this kind of place is really suitable for taking female pot friends to see.

"Boss, our plan has succeeded. It seems that those old guys should be moved."

"Hehe, anyway, there are ten companies every year, and more of us are not capable. We still need to be cautious. If the game crashes, there will be no one in the future."

"Yeah, one can learn from one ditch and grow one's wisdom. The turmoil in the 1970s caused many companies to suffer heavy losses."

"The most important thing is the content. Movies suitable for IMAX are actually very limited. The current computer simulation technology is not enough, and there is no way to complete the special effects I need."

"You should urge Lucas. This guy has made a lot of money recently. It seems reasonable to invest more in special effects companies."

"It has nothing to do with him. The speed of the 3D accelerator card is too bad and it can't meet the requirements at all. It is not cost-effective to develop a GPU specifically, so wait and see. This is the whole semiconductor industry."

Lucas is of course very happy, and when the Terminator draws, he can make another money.Originally I was worried about the cost, but now it seems that my worries are completely unnecessary.

Well, I need to find some good scripts.The guy William White is right. The bigger the production, the more suitable this IMAX is.However, in this way, those relatively small independent film companies will be in trouble.These things are not something small companies like them can be worried about.

Movie tickets that start at twenty dollars, tusk, if this goes on, the box office record of ET aliens may not be kept.

As an old Hollywood churros, Lucas knows it all too well.It doesn't matter what these bigwigs like or not, as long as those shareholders like it.Only big productions can attract the capital of Wall Street, and only big productions can make big profits.

As for whether anyone will rush to the street, to be honest, who he cares about.

Only, ten theaters a year.Damn it, isn't this a bit too much?When he first heard the news, Lucas thought it was hunger marketing.It now appears that this is not the case at all.

He can now fully imagine what the draw next year will be like.

Hey, this guy, why do you do this?Take the theater line in your own hands...

This idea had just come up, and he immediately cut off.Yes, that damn antitrust law.Not to mention anything else, even the theater he currently has in his hands will probably need to be sold.