Reborn multinational giant

Chapter 2 Time and Plan

Although the library was crowded, it was quiet, and the coughing from time to time did not disturb Fang Zhe who was in deep thought.

As the most popular industry nowadays, it is also an industry that Fang Zhe knows very well. The non-Internet industry is none other than the Internet industry. At this time, Baidu, Tencent and Alibaba on the computer PC have become popular. Whether it is communication, e-commerce or search, it is no longer one. A place where entrepreneurs can enter.

However, in the United States on the other side of the ocean, a smart phone trend set off by Apple is about to come. What will follow is the great change of the Internet industry and the birth of the mobile Internet. This is a golden opportunity for Fangzhe.

Fang Zhe thought carefully about the evolution of the mobile Internet in China and the world, from the birth of the iphone to the emergence of Android, the decline of Nokia, the rise of Samsung, the emergence of various apps such as Weibo, WeChat, mobile games, o2o, two Dimension code, mobile payment, sharing economy prevails and so on.

From 2008 to the years before Fang Zhe's rebirth, the birth of the mobile Internet brought great changes to people's lives.

The many opportunities made Fang Zhe happy in his heart, but they didn’t stun his mind. At this time, Fang Zhe was just a college student with nothing. To get on the mobile Internet bus, he had to make a feasible plan. And breach.

After thinking about it for a moment, Fang Zhe decided to use his strengths and circumvent weaknesses and attack quickly. The former is that he has been playing games for a few years and knows the development trend of the game industry best. The latter is that he is now just a college student with nothing. Complete primitive accumulation to prepare for greater development in the future.

Fang Zhe set his sights on the iphone3g that will be released in July. More precisely, it is the appstore that will be released with it, the app store integrated in the iPhone, and that in the previous life, it ordered tens of millions of developers around the world. The core and key of the mobile Internet era that changes people's lives.

Fang Zhe has read a lot of reports about appstore in the past. Out of interest, Fang Zhe has also studied the early development of appstore. Although there is very little domestic relevant information due to the language and firewall, it cannot stand Fang Zhe’s People who love to cross the wall can not only practice English, but also find what interests them.

Remember that when the appstore was first released, there were only more than 500 apps in the entire app store. Even a few years later, the number of new apps on the shelves every day will be more than this.

But precisely because of the lack of apps, the first batch of apps released were the first to eat crabs. In the first three days after appstore was released, the total number of downloads of all apps exceeded 10 million, and the average number of downloads per app More than 200,000 times.

Of course, the number of downloads of free apps is definitely far greater than that of paid apps, but even so, paid apps make a fortune with their initial popularity.At that time, there were only more than one hundred games in the entire app store, and the top of the bestseller list was a monkey eating banana game made by RB Sega.

The specific name Fang Zhe has been forgotten, but the price and download volume are still fresh in Fang Zhe's memory. It is $9.9, more than 500,000 times.

Regardless of the three components of Apple’s official profits, Sega made more than $3 million in three days based on this game alone, which is more than 20 million yuan at the exchange rate at the time.

"More than 20 million", thinking of this, Fang Zhe's heart is a little excited. He has many years of game development experience, and he knows almost all the games in the next few years. With Apple and Android becoming popular all over the world A few years later, games with monthly turnover exceeding 100 million are everywhere, and it is not uncommon for more top games like Onmyoji King Glory to exceed 100 million daily.

Thinking about this, the corners of Fang Zhe's mouth could not help but raised a little. After a glance, he suddenly found that several roommates were staring at him.

"What's the matter?" Fang Zhe asked in surprise.

"What are you thinking, I'm happy, Harazi is about to fall out, like a pervert, did you see a beautiful woman?" said the fat man, and followed Fang Zhe's gaze, turning his head to look at the sky in May. The child is already a bit hot, and there are still many beautiful women in cool and beautiful clothes in the library.

"Is that the beauty in the white dress? It's really pretty" the fat man turned his head and asked Fang Zhe.

"Go away, be careful. I tell Yingying." Fang Zhe moved out of Fatty's weakness and counterattacked. Yingying was a good friend Fang Zhe knew when playing games with Fatty, but afterwards, he didn't know when, Fatty hooked up.

At the beginning, Fang Zhe laughed at the fat man who was in love with a lady-playing man. It was not until a certain game voice that Fang Zhe was shocked. In the hearts of Fang Zhe and the fat man, who is not only the code but the game, IT nerds, Yingying's voice is like a natural sound.

After looking at Yingying's photos later, Fang Zhe even sighed that the fat man had taken her shit.Because of this, the fat guy usually has a 100% interest in Yingying. If you can't play games one day, you have to call Yingying to report for leave.

After graduation, the fat man went to Jianghai for Yingying. Although the two did not get married in the end, Fang Zhe really envied Fang Zhe for many years.

Fang Zhe is a little entangled when he thinks of this. If you know that your good buddies will break up with your girlfriends in the future, what should you do? Give them a vaccination or even more unreasonably persuade them to break up as soon as possible?

Fang Zhe thought about it. The fat man heard Yingying linger, but the other roommates had nothing to do with Fang Zhe, but the words of a few people had already caught the attention of the surrounding students. Fang Zhe and a few of them hurriedly Look down.

Regarding Fatty and Yingying, it will take a long time to come anyway, take a step by step slowly. In Fang Zhe's view, the most important thing is that Fatty can do whatever he wants without regrets.But at this moment, thinking about how to develop in the future is the most important thing for Fang Zhe.

Mobile games in the era of smartphones are far better than simple textures and button operations in the past. Whether it is a touch screen, a gyroscope, a gravity sensor, etc., some unique functions or devices of smartphones provide a foundation for the diversification and enrichment of games.

Like Angry Birds, Plants vs. Zombies, Fruit Ninjas, Temple Escape, Talking Tom, etc. that will catch fire in two years, they can be popular all over the world, and they cannot do without the development and popularization of smart phones.

The mobile communication field in 2008 was an era of transition from 2g to 3g. Later generations of games that require extremely high network speed, memory computing, and image processing, are basically impossible to do and cannot be popular now.

Depending on the development of hardware and software, the game has experienced the development from casual games to moderate games to heavy games. It is tantamount to castles in the air and impractical to talk about games without the hardware foundation and network environment.

The resources that Zhe has right now are the game development technology and experience in Fang Zhe's head, a clear understanding of the future development of the game industry, and an understanding of major innovations in the future technology industry.Only by releasing all these things from Fang Zhe's head and turning them into visible resources, can Fang Zhe be able to make money through the wave of mobile Internet.

When playing games, according to the existing conditions, you can only do simple things, relying on novel creativity and gameplay to win. Now others are in the groping stage, but Fang Zhe has the impression of many fun games in his head.

With conscience, Fang Zhe is plagiarism, but let Fang Zhe put aside these existing successful cases, and think hard about the gameplay of some new mini-games. It's a bit too virgin. Change to any one with ideals. The aspiring rebirth is basically impossible to resist the temptation to control the future and change the times.

But talk about it, do it.This hurdle in Fang Zhe’s heart was difficult to pass. It was not until Thursday two days later that Fang Zhe, who had been depressed for two days, finally figured out that he would use these ideas to accumulate original capital, and then switch to game publishing when his ability is sufficient. Relying on my own understanding of the general trend, publishing has more advantages than simply research and development. The mobile game industry traffic is king, and the channel is the king. These eight words are not casual.

And for other applications or products that became popular in the future, such as WeChat, Weibo, Whatsapp, Didi, etc., Fang Zhe also plans to choose some of them to do it, and strive to make them better with his own advantages, for those who do it by himself Perhaps worse, Fang Zhe didn't plan to touch it.

On Thursday night, Fang Zhe bought a notebook from the supermarket downstairs and wrote on the title page: "Wealth from another world.-Reference person: Fang Zhe"

Fang Zhe wrote down some future terms, product names, major events, keywords, etc. that he thought of in this notebook, and then listed a simple plan in the near future, and continued to add and adjust keywords and plan.

First of all, it is more than a month before the release of iphone3g and appstore in July. During this period, you can make one or two independent mini games. If it is in the summer vacation, Fang Zhe can make three or four independent mini games in one month. Games, but because you have to go to school and prepare for exams, one or two of them are more reliable and reasonable.

And the game is very small and simple, and easy to test. It can basically be done by yourself.In addition, you have to leave enough time for things other than game development, such as applying for a developer account, understanding developer documentation, setting up a development environment, submitting game review, and so on.

Secondly, based on the final results of these two games, or to put it bluntly, see how much money you can make, and decide what to do later based on the amount of money.

Fang Zhe is a pragmatic activist, after finalizing a simple plan, he set about preparing for game development.