Reborn multinational giant

E-commerce, if Alibaba’s Taobao is a large and comprehensive e-commerce platform, then JD.com, Vipshop, Suning, Mi Bu, etc. are small and beautiful vertical e-commerce companies focusing on a certain key field.

Now if Fang Zhe is a vertical e-commerce company, it is the best time. However, considering the ceiling of vertical e-commerce, future generations of JD.com have expanded from the main 3C electronic products to the full platform, and the market value has not exceeded 100 billion. Pinhui is just a bunch of unicorns.

To be honest, this amount of size is insignificant to Fang Zhe, who has expanded ambitions. To be an e-commerce company must be exhausting. If the country wants to become bigger, it will inevitably compete with Ali, and wait for itself to become bigger. At that time, Ali estimated that they were all flying.

Overseas, Fang Zhe knows more about Amazon and eBay. Fang Zhe wants to make a breakthrough in e-commerce, which focuses on operations and localization. The advantages of rebirth are not used at all.

Even a giant like Ali accelerated its internationalization process after it went public in the United States. Fang Zhe wants to start overseas with e-commerce now, that is tantamount to a dream.

Finally, Fang Zhe's eyes turned to social.

In terms of IM instant messaging, Tencent’s QQ in China has become unstoppable on computers. I remember that the only one that emerged here later was YY. However, its early main focus was game voice interaction that QQ did not cover, with limited potential users. In the later stage, it was supported by live entertainment, but the size was far behind QQ.

On social networks, based on Tencent’s innate social genes, QQ space was born in 2005. Although Tencent was originally just for benchmarking blogs, it was not tepid at the beginning, but on Kaixin.com and later on. Under the siege of external SNS social networks such as the school intranet, which has been changed to Renrenren.com, Qzone has achieved substantial growth in the past year or two.

Especially after accessing the QQ farm later, with the massive resources of QQ guide, Tencent once again announced to all domestic competitors that in the social field, you are all scumbags.

Overseas, Friendster, the originator of social networks, has declined due to technical problems and operational failures. As rising stars, Facebook and News Corporation’s myspace are fighting fiercely. Fang Zhe knows that this war is about to be won and he wants to It was a little late to enter the game.

IM, no, social networks, no. Fang Zhe turned the small book to the first page, which he wrote on the night he bought this notebook.

"WeChat, Weibo, whatsapp, twitter, line, kaokaotalk, Snapchat, messenger, inst..." Sorry, Fang Zhe did not know how to spell this word at the time.

Fang Zhe’s eyes focused on the penultimate line, WeChat. In his previous life, Tencent did not incubate WeChat internally until 11 years because of its own strategy, vision and market environment.

In the previous two years, whatsapp, facebook and other products have begun to conquer overseas mobile instant messaging fields. Domestic Michao, Fetion, Yixin and many other mobile social software are not to be outdone, although the final result is WeChat winner takes all , But in those days when the battle situation was uncertain, Ma Zong did not sleep at night.

Fang Zhe still remembers that the fastest mobile instant messaging competition in China should be Michao, a subsidiary of Xiaomi. Because it was a few months earlier than WeChat, it was snowballing since its inception. It has accumulated tens of millions of users, but later because of its own strategy and operational strategy, Xiaomi gave up the competition with Tencent.

Fang Zhe remembers that some media interviewed Mr. Lei about the reason why Mi Talk gave up the competition. First, although Mi Talk entered the market earlier than WeChat, it was not early enough and the lead was not big. Tencent relied on the massive user resources of QQ, which is completely possible. Came from behind.

Secondly, Tencent’s lifeblood is social, while Xiaomi’s lifeblood is not social. Tencent can fight Xiaomi in the social field, but Xiaomi can’t fight Tencent. Fortunately, it gave up social interaction and did not waste resources, focusing on its core mobile phones, etc. Related Business.

Thinking of this, Fang Zhe suddenly felt that for himself, this is a good opportunity. It is only in 2008 and there are not many smartphones. What's more, mobile IM software. Although there is QQ in China, it is not at all. IM software designed for mobile internet.

Can it use mobile phone number, email address, custom letters, etc. directly as account registration?Can it directly read the mobile phone address book to obtain this relationship chain?Does it know what real-time online is?

There are also voice chat, location-based social networking, etc. These are not available in QQ now. Instead, due to its growth, it carries a bunch of peripheral systems that have nothing to do with the core IM, and wants to keep up with the rapid iteration of the mobile Internet. It will only be its burden.

Moreover, not only in China, but also overseas, there is currently no pure mobile IM software. Remember whatsapp, one of the most popular mobile IM software overseas, seems to appear only next year. In 14 years, Facebook spent 19 billion US dollars. Acquired it, from 2009 to 2014, 5 years, a mobile IM software that started from 0, achieved this valuation, it can be said to be very powerful.

However, this software is really too pure. It takes the minimalism of Westerners to the extreme. It is a pure mobile chat software. It has neither a circle of friends nor a public account subscription number. Scan code payment, and external access to O2O. Such services.

In terms of a popular concept in later generations, the Internet has always stayed at the tool level from tools to platforms to ecology.

At this point, either good or bad.

The good thing is that pure tools make it easier to expand into the international market. As long as netizens all over the world have chat needs, it’s OK. I will translate the software and you can use it. For the R&D team and operation team, soeasy, I remember the previous life until it was acquired by Facebook. This company with more than one billion users worldwide had only more than 50 employees, which shocked the jaws of large companies and Internet practitioners all over the world.

The downside is that it is a pure chat tool, which has a low viscosity and a very limited time for users to stay on the software.

Just like the landline telephone that has been popularized by thousands of households in the past, we only use it when we make a call, and no one is in front of the phone at other times.On the contrary, as a TV that has also entered millions of households, a good-looking TV series is enough for us to watch it patiently for several hours.

Later, after the emergence of the more convenient communication tool, the landline has been gradually replaced. After the advent of the mobile Internet, the turn-on rate of the TV is also much lower than in the earlier years. The pure landline communication tool is even more so. The less come.

For the Internet industry, seizing enough time for users is equivalent to seizing enough traffic and monetization opportunities. Moreover, the era of smart phones has arrived. The reason why smart phones defeat traditional feature phones is that it is a big reason. The rich and colorful content allows every user with a smart phone to live on the mobile Internet.

The difference between pure tool IM software and IM software or ecological services that have gradually evolved rich content is equivalent to the difference between feature phones and smart phones.

In Fang Zhe's heart, the idea of ​​making mobile IM software similar to WeChat is getting stronger and stronger. Moreover, because of the timing, Fang Zhe even wants to seize the international market from the beginning, or if Fang Zhe wants to do it, he must not Don’t start with the international market.